Thesis (MPhil(Journalism))--University of Stellenbosch, 2008. / The 21st century is less than a decade old, but it is already evident that South Africans will need to improve their scientific literacy (that is, their knowledge about science, the environment and health) if they are to become active citizens in a world which is dominated more and more by complicated scientific and technological advances. It is a world in which average people are increasingly required to understand and make appropriate local decisions regarding numerous scientific debates, including alternative energy sources, climate change and new medical techniques. For most South Africans, the press is their main source of science news. Thus, a huge responsibility rests on the shoulders of newspaper journalists to empower their readers with scientific knowledge and to share the excitement that comes from discovering more about how the universe works. It is within this context that the question arises as to how Cape Town’s newspapers cover science news. Having determined from a review of the literature that a large knowledge gap existed in this field, it was decided to conduct research about science coverage in three daily newspapers (the Cape Argus, the Cape Times and Die Burger) and three weekend newspapers (the Saturday Argus, the Sunday Argus and the Saturday edition of Die Burger) in Cape Town. The quantitative research method of content analysis was employed in order to provide statistical evidence for the study’s problem statement, namely that science news is covered very differently in the six newspapers. This exploratory comparative analysis formed the bulk of the research. The qualitative research methods of surveys and in-depth interviews with the newspapers’ specialist science writers were then used to address the thesis of the study, namely that the science writers are “gatekeepers” (as predicted by the theoretical model of gatekeeping) and that their education, knowledge, interests, beliefs about science, attitudes towards their reporting, and interactions with editors within the newspaper structures determine the science coverage in their newspapers. Thus, this study asks (primarily) what science is covered, and (secondarily) why. The content analysis yielded a wealth of information which confirmed that the six newspapers cover science news very differently, while the surveys and interviews with the science writers validated the prediction that they are the dominant (but not the only) influence on the coverage of science in their newspapers. This study’s goal is to provide a comprehensive comparative overview of the coverage of science news in Cape Town’s newspapers, which will not only create a foundation for future research, but will also provide useful information for the six newspapers, their science writers and editors. Key words: Cape Argus, Cape Times, Cape Town, Die Burger, environment, gatekeeping, health, journalism, media, newspaper, reporter, Saturday Argus, science, South Africa, Sunday Argus, technology.

Thesis (MPhil (Journalism))--University of Stellenbosch, 2009. / The development of the regulation and self-regulation of Die Matie, official student newspaper of the University of Stellenbosch (US), were researched in this study. Die Matie is subjected to a complete code of conduct since 1995, which has been approved by the US council. This code developed after several conflicts with university authorities in a period in which South Africa changed into a new political system and when government became more tolerant towards the press. The origin and development of Die Matie’s code of conduct, the operations of the Media Council, the origin and development of the Die Matie’s Financial Advisory Committee, and developments in terms of the subsidy Die Matie receives from the US on an annual basis, are therefore studied with in the context of the regulation and self-regulation of the South African press in general. The theoretical framework with in which this study was done is the normative media theory because this theory focuses on the ideal role the media should fulfil in society. The normative media theory also offers a basis from which the media’s responsibility and the quality of the media can be tested and controlled. The study has focused especially on the theory of social responsibility, which is one of the four original press theories and of which regulation and self-regulation forms a part. The methodology which has been used is that of historical research, a qualitative methode. This methode was refined even further more by using the approach of microhistory which, firstly, entails the analising of a small area, and secondly acknowledges the researcher’s personal experience of the subject. The study came to the conclusion that Die Matie firstly enforces self-regulation via its code of conduct, the Media Council and the Financial Advisory Committee. Secondly the editorial team has the freedom to publish whatever they would like to publish and to be as critical and controversial as they find necessary as long as they obey the regulations of the code of conduct. The study also finds that Die Matie’s position is currently protected and that the university authorities and the Student Representative Council can not take any random decisions about the existence of the newspaper.

Thesis (MPhil)--University of Stellenbosch, 2007. / ENGLISH ABSTRACT: The Israeli-Palestinian conflict cannot be classified as an isolated conflict. Today’s clashes were not triggered by a single event, but rather are as a result of thousands of years of violent and at times restrained disagreements about the rights of Jews, Muslims and other ethnic groups to the disputed land known collectively today as Israel and the Palestinian Territories. This study examines the media coverage of one event during the conflict, i.e. the withdrawal by Israeli settlers from the Gaza area. The study tracks coverage over ten weeks in the South African media context, specifically the Mail & Guardian, Cape Times and the Sunday Times – a media setting in itself highly diverse and compelling. Using a qualitative framing analysis as the central methodology, the study focused on six core frames in analysing all articles/reports relating to the Gaza withdrawal. In addition, the editors of the respective newspapers were interviewed to complement the textual analysis. The methodological approach addressed how each story was packaged and presented, and then questioned why certain frames dominated and others did not. The study found that conflict (a combination of violent and non-violent) was the dominant frame chosen. Consequences and Attribution of Responsibility were the next two most prominent frames. Both these frames were found to apportion blame to a particular side in presenting the news reports and when providing comment. Whilst all three newspapers argued that they practiced a balanced coverage, it was this perceived “balance” in using several different frames of presentation that neglected a key “historical” frame. This lack of historical context was one of the key results of the other frames being so dominant. / AFRIKAANSE OPSOMMING: Die konflik tussen Israel en Palestina kan nie gesien word as ’n geïsoleerde konflik nie. Die huidige konflik is nie veroorsaak deur ’n enkele gebeurtenis nie, maar spruit uit die voortslepende geweld tussen Jode, Moslems en ander etniese groepe wat reeds duisende jare lank duur, as gevolg van betwiste aansprake op die grondgebied gesamentlik bekend as Israel en die Palestynse grondgebied. Dié studie ondersoek die mediadekking van een gebeurtenis in die konflik, naamlik die onttrekking van Israeli setlaars in die Gaza-gebied. Die studie volg mediadekking oor tien weke deur drie Suid-Afrikaanse publikasies, Mail & Guardian, Cape Times en Sunday Times. Met behulp van kwalitatiewe raming-analise as die sentrale metodologie, konsentreer dié studie op ses rame in die analise van artikels, wat verband hou met die onttrekking uit die Gasastrook. Die navorsing word aangevul met onderhoude met die redakteurs van die koerante. Die metodologie is toegespits op die manier waarop die stories verpak en aangebied word, en bevraagteken waarom sekere raamwerke oorheers en ander van minder belang is. Die studie bevind dat Konflik (’n samestelling van geweldadige en nie-geweldadige konflik) die oorheersende raam was waarbinne artikels in dié tydperk aangebied is. Die Gevolge- en Toeskrywing van Verantwoordelikheid-rame kom ná konflik die meeste voor. By albei raamwerke word bevind dat skuld aan die een of ander kant toegeskryf word in die aanbiedeing van nuusverslae en wanneer kommentaar gelewer word. Hoewel al drie koerante volhou dat hulle gebalanseerde dekking aanbied, word ’n belangrike “historiese” raam in dié aanbieding verontagsaam as gevolg van die gebruik van verskeie rame om balans te bewerkstellig. Die gebrek aan ’n historiese konteks is een van die vernaamste gevolge van die oorheersing van die ander rame.

Assignment (MPhil)--University of Stellenbosch, 2007. / ENGLISH ABSTRACT: After South Africa’s transition to democracy in 1994, many Afrikaans-speaking people were worried that their language might not survive, especially in a country where English became the accepted lingua franca. However, since 1999 a large number of Afrikaans magazines have entered the market. Publishers and marketers have realized the magazine-reading Afrikaans market is affluent and willing to use their spending power to read their language. Contrary to Afrikaans, the other indigenous languages have not proven themselves to be as marketable. Even though these languages are spoken by the biggest part of the South African population, they are mainly used in the speakers’ private spheres. In a country where most Afrikaans speaking people are bilingual and many South Africans are able to understand English, the question is: Why has Afrikaans not followed the same route as the other indigenous languages, and might it still go that way if its future is left to be determined by market influences? The focus of this study is on the origin and the development of the Afrikaans publishing market, with specific emphasis on magazines. Afrikaans’ position in the community and the economy of the Afrikaans magazine market will also be discussed. The study aims to answer the question: Is it still economically viable to publish in Afrikaans and what are the Afrikaans magazine publishing market’s prospects for the next five to ten years. The researcher comes to the conclusion that it is still very profitable to publish Afrikaans magazines. A publication’s success will be determined by whether it satisfies a need, whether it has a sound business model and whether advertisers are willing to use the publication as an advertising medium. It is up to magazines to convince advertisers to advertise in Afrikaans or to be willing to accept English ads. The less affluent Afrikaans-speaking market could be considered a future market for magazine publishers. / AFRIKAANSE OPSOMMING: Kort ná Suid-Afrika se oorgang na demokrasie in 1994 het onder Afrikaanssprekendes kommer ontstaan dat hul taal sou verdwyn, veral toe Engels as die algemene gebruikstaal in die openbare sfeer na vore getree het. Die getal Afrikaanse tydskrifte op die Suid-Afrikaanse mark het egter sedert 1999 toegeneem. Uitgewers en bemarkers het besef die Afrikaanssprekende tydskrifmark is welvarend en Afrikaanssprekendes is bereid om hul koopkrag te gebruik om hul te taal te lees. In teenstelling met Afrikaans het die ander inheemse tale nie dieselfde bemarkbaarheid getoon nie. Hoewel die tale ’n aansienlike moedertaalbasis het, word dit grotendeels in die sprekers se private sfere gebruik. In ’n land waar die meeste Afrikaanssprekendes tweetalig is en ’n groot persentasie van die bevolking Engels magtig is, is die vraag waarom Afrikaans nie dieselfde roete gevolg het as die ander inheemse tale nie en of dit dalk nog daardie roete sal volg indien sy voortbestaan aan markkragte oorgelaat word. Die fokus van hierdie navorsing is op die Afrikaanse tydskrifbedryf – die ontwikkeling en groei van die Afrikaanse tydskrifmark en die ontstaan van nuwe Afrikaanse titels. Die fokus is dus terselfdertyd onvermydelik ook op Afrikaans se posisie in die samelewing. Laastens is die fokus op die ekonomie van die Afrikaanse tydskrifbedryf. Dit is steeds ’n sake-onderneming, en moet dus winsgewend wees. Die studie wil dus vasstel watter faktore ’n rol speel in die lewenskragtigheid van die Afrikaanse uitgewersbedryf. Die sentrale navorsingsvraag is: Is dit steeds ekonomies lewensvatbaar om in Afrikaans te publiseer, en wat is die Afrikaanse uitgewersmark se vooruitsigte vir die volgende vyf tot tien jaar? Die studie kom tot die gevolgtrekking dat dit tans baie voordelig is om in Afrikaans te publiseer. ’n Publikasie se oorlewing sal egter afhang van of dit ’n behoefte onder lesers bevredig, van ’n goeie sakemodel en veral die bereidwilligheid van adverteerders om die tydskrif as advertensiemedium te gebruik. Die onus rus op die tydskrifbedryf om óf die adverteerders te oortuig om Afrikaanse kopie te skep óf bereid te wees om ter wille van die ekonomiese oorlewing van die produk Engelse advertensies te aanvaar. Die studie bevind ook dat die minder welvarende Afrikaanssprekende bevolking as ’n toekomstige mark beskou kan word en tydskrifte kan daar moontlik na die sukses van koerante kyk.

Thesis (MPhil (Journalism))--University of Stellenbosch, 2009. / Adolescent girls’ passage to womanhood is frequently exposed to a vast array of media products. Mass communication products have become educational devices, guiding young women towards an understanding of femininity and all its accompanying intricacies. We are taught gender lessons throughout our lives, but our teen years are of special significance in this regard. In a society that is becoming all the more media saturated, advertisers are capitalising on different desires and ideals that are being constructed in the media. Initially, only adult women were targeted, but these days a number of mass media products aimed specifically at young women have opened up a whole new market. Until a few years ago, South African teenage girls had only women’s magazines aimed at adult women to refer to. These days, however, a number of teen magazine titles exist locally. The aim of this study was to look at teen magazines as an example of texts that are aimed specifically at adolescent women. More specifically, the study looked at the discourse on femininity within the pages of the text – what is the magazine in essence saying about womanhood? To take the research one step further, it was decided to look at how readers of the magazine engaged and negotiated with the text in order to inform their own understanding of femininity. The goal of the study was to determine how the discourse on femininity played out between the text and the reader. Combining quantitative and qualitative elements, the study was located within a cultural studies framework and referred to Stuart Hall’s encoding/decoding model as a representation of the communication process. It was found that the magazine under scrutiny had twelve specific thematic categories that were most prominent. It was found that the femininity encoded in these texts revolved around consumerism, fashion and boys. The study found that the readers taking part in focus group research possessed a sufficient amount of educational “cultural capital” to be able to resist the dominant messages encoded in the texts, yet they seemingly chose not to. This study also indicated that the femininity that was constructed in the studied text did not take the greater South African context into account, and that it served to entertain readers from higher LSM groups rather than all South African girls.

Thesis (MPhil)--Stellenbosch University, 2008. / ENGLISH ABSTRACT: This assignment explores the assumptions and perceptions – both real, and created by the media, marketers and advertisers – surrounding the word “natural” when applied to health foods, vitamins, home remedies and medication. It also examines the anti-science stance taken by many promoters of such products and the appeal that stance holds for targeted consumers. In it an attempt is made to answer the following questions: What is the source of this apparently “antiscience” point of view? How have the media contributed to this type of sentiment? Why do socalled “natural” products hold more appeal to consumers than their synthetic equivalents? Is there a difference between such products? Is the difference real or perceived? Or, is it merely a media construct? Does the popularity of these ideas indicate a growing distrust of science and governments? What effect has the media’s portrayal of science had on peoples’ attitudes to it? And, above all, what have the media done to advance the idea that “natural” is good for you? / AFRIKAANSE OPSOMMING: Hierdie werkstuk ondersoek die veronderstellings en persepsies – die werklike sowel as dié wat deur die media, bemarkers en adverteerders geskep word – met betrekking tot die woord “natuurlik” wanneer dit toegepas word op gesondheidsvoedsel, vitamiene, boererate en medikasie. Dit bekyk ook die antiwetenskaplike houding wat baie voorstanders van sodanige produkte inneem en die trefkrag wat dié houding op die teikenmark uitoefen. In dié studie is ’n poging aangewend om die volgende vrae te beantwoord: Wat is die oorsprong van hierdie klaarblyklik “antiwetenskaplike” oogpunt? Hoe het die media bygedra tot dié idee? Hoekom is die sogenaamd “natuurlike” produkte soveel aantrekliker vir die gebruiker as hulle sintetiese ekwivalente? Is daar ’n verskil tussen sodanige produkte? Is daar ’n werklike verskil of is dit slegs ‘n persepsie? Of is dit bloot ’n maaksel van die media? Dui die gewildheid van hierdie idees op ’n toenemende gebrek aan vertroue in die wetenskap en die owerhede? Watter uitwerking het die media se voorstelling van die wetenskap op mense se houding ten opsigte daarvan? En, veral, wat het die media gedoen ter bevordering van die idee dat “natuurlik” goed is vir jou?

Thesis (MPhil (Journalism))--University of Stellenbosch, 2006. / Although reputation management has historically been restricted to companies or other organisational entities, countries are also increasingly concerned with their reputation relative to other countries and have started to actively measure and manage that reputation1. Over the past years, the Republic of South Africa has begun to professionally streamline its own reputation management activities, specifically by establishing the International Marketing Committee (IMC) in August 2000. South African Tourism, the media division of the South African diplomatic sector and even South African Airways are other reputation management vehicles that have been working toward emanating a comprehensive marketing and communication message from South Africa to other countries. The basis of good reputation management is to first measure such reputation2. It is also important to know what aspects are the main drivers of such reputation. Using the content of specific German newspapers as data body, this study determines the drivers of South Africa’s media reputation in Germany. In order to accurately set the scene for an analysis of South Africa’s reputation, a thorough situation analysis on the country is conducted. This situation analysis forms the backbone for the methodology used further on to investigate the drivers of South Africa’s reputation in specific German media. To this end, a large part of the situation analysis looks at South Africa in terms of Germany and a study is conducted on the relationship between Germany and South Africa as well as the potential stakeholders of South Africa’s media reputation in Germany. It is also important to know what current efforts in terms of reputation management are. After studying the history of South Africa’s reputation management activities, members of today’s reputation management vehicles are interviewed and an overview of South African reputation management efforts currently active in Germany is provided. The reputation management activities of other countries are briefly explored and specifically the lessons from other countries’ efforts are highlighted. Subsequently, the reputational dimensions that positively or negatively drive South Africa’s reputation in specific German media are determined. To this end, a content analysis is conducted on the seven German national daily newspapers, Börsen- Zeitung, Die Welt, Frankfurter Allgemeine Zeitung, Frankfurter Rundschau, Financial Times Deutschland, Handelsblatt and Süddeutsche Zeitung3 over a period of 20 months. The findings made culminate in suggestions for South Africa’s future reputation management activities in Germany.

Thesis (MPhil (Journalism))--University of Stellenbosch, 2008. / The media plays a fundamental role in shaping societies’ opinions about topical issues. Most human beings depend upon either the print media (newspapers/magazines), television or radio as their sources of news. The advent of the internet since the 1990s revolutionised the media world and created an immediacy on the impact of news like no other previous medium could provide, as it had a combination of audio and visual material. The most effective demonstration of such immediacy would be that of the impact of the September 11 attacks in the USA in 2001. The aftermath of the media’s impact still resonates throughout the world today, especially its impact on those who follow the Islamic faith. This paper aims to explore the impact of the media on this newly derived concept of Islamophobia, especially post 9/11. It includes a case study of the Islamophobic Danish cartoon controversy that occurred in February 2006. This paper discusses the concept of Islamophobia and anti-Islamism, as well as how the events of 9/11 and its media coverage contributed towards the worsening of this sentiment across the globe. The conclusion reached is that instead of the media acting as a mediator between Western society and the global Muslim community and creating an atmosphere of each understanding the other, it acted negatively against Islam, the world’s fastest growing religion.

Thesis (MPhil)--University of Stellenbosch, 2004. / ENGLISH ABSTRACT: The World Wide Web should become more important as technology advances. Because people use the Web differently to traditional media, media companies should investigate the new medium to fully reap its benefits and to understand its future impact on their revenue streams. British media companies have co-operated and invested heavily in the Internet for years and continue to do so through content portals, typically web sites for their newspaper titles. They initially did so to protect themselves from entrepreneurs who potentially threatened their classified advertising revenues with Web-only classified advertising directories. Classified advertising works better on the Web. A newspaper's website seems to have no adverse effect on its circulation. Via their websites, newspapers can reach and market to people who would otherwise not buy them. British advertisers are spending more on advertising online and on advertising in the regional press. Rapidly expanding Newsquest is the second-largest British regional publisher. Its management structure is hierarchial and it aggressively controls costs. Although the digital media department of Newsquest (London) has some flaws (notably when it comes to communication with other departments), its strategy is generally sound. Newsquest's newsrooms are multi-media and all journalists contribute to and maintain newspaper websites. Most of Newsquest's Internet revenue comes from charging classified advertisers more for uploading their adverts to the websites. The adverts are listed in Fish-t, a classified advertising database maintained by most UK regional publishers. Whereas Newsquest's regional policies are generally sound, national plans and software programmes are often not suitable for such a devolved corporation. Newquest's strategy of aggressive cost control by underpaying staff (and hence often not being able to retain top performers) jeopardises its classified advertising revenues, as the competition it faces on the Web is larger than in traditional circulation areas. Greater automation is necessary to bypass shortomings and errors made by low-performing staff. The Watford Observer's website is operated similarly to a free newspaper. Newsroom staff are encouraged to take ownership of it and emphasis lies on convincing online readers to buy The Watford Observer in print. The website plays an important role in marketing the newspaper and mainly generates profit by providing added value to advertisers. The newspaper's circulation has been falling for some time and some senior managers ascribe this to the Internet. By means of a home delivery system that allows people to subscribe to the printed newspaper online, circulation could be boosted through the website. The current subscriptions model is ineffective. With the exception of CaxtonlCTP, some major South African media companies with regional titles follow a pro-active newspaper website strategy. Although there is a critical mass of wealthy consumers and technological development is sufficient, government telecommunications policy and the telephone operator's monopoly seriously undermine Internet use and media companies' profits from it. As technology advances (portable, fold-up displays are not far off), newspaper content may in future be displayed exclusively online. This is problematic, as display advertising is ineffective on the Web. Newspaper publishers could acquire mobile telephone operators and Internet service providers to control these developments. Newspaper companies must (and many do) accept they need to be multimedia publishers in the future. South African media companies are forced to maintain low-key Internet operations until government telecommunications policy changes. Newsquest's online business model is an example what could potentially be achieved. / AFRIKAANSE OPSOMMING: Die web behoort belangriker te word soos tegnologie vooruitgaan. Omdat 'n mens dit anders gebruik as tradisionele media, behoort mediamaatskappye die nuwe medium te ondersoek om volle voordeel daaruit te trek en die volle impak daarvan op hullopende inkomste te verstaan. Britse mediamaatskappye het saamgespan en het jare lank in die Internet belê deur die handhawing van inhoudsportale en, meer spesifiek, koerantwebwerwe. Oorspronklik het hulle dit gedoen om hulself te beskerm teen entrepreneurs wat moontlik hul persoonlike advertensies met web-gebaseerde persoonlike advertensiegidse sou bedreig. Persoonlike advertensies werk beter op die web. 'n Koerant se sirkulasie blyk nie benadeel te word deur sy webwerf nie. Deur hul webwerwe kan koerante mense (ook vir bemarkingsdoeleindes ) bereik wat andersins nie die koerant sou koop nie. Britse adverteerders bestee meer aan aanlynadvertensies en adverteer toenemend m die streekspers. Newsquest groei vinnig en is die tweede-grootste Britse streeksuitgewer. Die maatskappy het 'n hiërargiese bestuurstruktuur en beperk agressiefbedryfskoste. Al het Newsquest (London) se digitale mediadepartement foute (veral wat kommunikasie met ander departemente betref), is strategie in die algemeen goed. Newsquest se nuuskantore is multimedia en alle joernaliste dra by tot die inhoud en onderhoud van koerantwebwerwe. Newsquest verdien sy meeste internet-inkomste deur meer te vra vir aanlyn-persoonlike advertensies op sy werwe. Advertensies word dan in Fish4, 'n persoonlike advertensiedatabasis, wat deur die meeste Britse streekskoerantuitgewers gebruik en versorg word, aangebied. Al is Newsquest se beleid op streeksvlak oor die algemeen goed, is nasionale planne en sagteware-programme baie keer nie toepaslik vir so 'n gedesentraliseerde maatskappy nie. Newsquest se strategie om agressief koste te beheer deur werknemers lae salarisse te betaal (en as gevolg daarvan dikwels nie top-presteerders te behou nie), stel sy persoonlike advertensie-inkomste in gevaar omdat die mededinging wat die maatskappy op die Internet in die gesig staar groter is as op tradisionele sirkulasie-areas. Groter outomatisering is nodig om tekortkomings en foute, wat deur sleg betaalde en onderpresterende werknemers veroorsaak word, te omseil. The Watford Observer se webwerf word soos 'n gratis koerant bestuur. Joernaliste word aangespoor om besit daarvan te neem en 'n klem word daarop geplaas om aanlyn-lesers te oortuig om die koerant te koop. Die webwerf speel 'n belangrike rol in die bemarking van die koerant en verhoog hoofsaaklik wins deur waarde by te voeg by persoonlike advertensies. Die koerant se sirkulasie val al vir geruime tyd en sommige senior bestuurders skryf dit toe aan die Internet. Deur 'n afleweringsdiens wat mense die moontlikheid gee om aanlyn in te teken vir die gedrukte koerant, kan sirkulasie egter deur die webwerf verbeter word. Die huidige intekenmodel in ondoeltreffend. Met die uitsondering van CaxtonlCTP volg sommige Suid-Afrikaanse mediamaatskappye met streekstitels 'n pro-aktiewe koerantwebwerf-strategie. Hoewel daar 'n voldoende aantal welvarende tegnologiese en verbruikersontwikkeling is, ondermyn die regering se telekommunikasiebeleid en die telefoonmaatskappy se monopolie ernstig Internetgebruik en mediamaatskappye se wins daaruit. Soos tegnologie vooruitgaan (byvoorbeeld draagbare, opvoubare skerms), mag koerantinhoud in die toekoms dalk uitsluitlik aanlyn aangebied word. Dit is problematies, omdat gewone advertensies ondoeltreffend op die web is. Koerantuitgewers mag dalk selfoonoperateurs en Internet-diensverskaffers aankoop om hierdie ontwikkelings te beheer. Suid-Afrikanse mediamaatskappye IS gedwing om lae vlak Internet-bedrywighede te handhaaf totdat die regering se telekommunikasiebeleid verander. Newsquest se aanlynmodel is 'n voorbeeld van wat bereik kan word.

Thesis (MPhil)--University of Stellenbosch, 2004. / ENGLISH ABSTRACT: This study investigates whether black women in senior management positions with decision-making authority have had an impact on the newsrooms of the Cape Town newspapers Die Burger, the supplement Jip, community newspaper MetroBurger, the Cape Times, the Cape Argus, the Weekend Argus and the Southern Mail, one title of the Cape Community Newspapers. Labour legislation promulgated in South Africa in 1994 means companies have to employ human resources equitably in keeping with the racial demographics of each province. Given the historical background of the South African media and the fact that it is almost 10 years after the first democratic elections in this country, what new paths have black South African women journalists forged for new journalists? This study focuses on the role of black women with regard to decisionmaking at the aforementioned newspapers. During the course of this study, 5 of the 6 women respondents have resigned from their positions. Other findings are that the editors generally have limited knowledge of the responsibilities of the women in this study. The editors have also indicated that no changes have been made or will be made to the job descriptions of the women, while the women have indicated that there have, indeed, been changes to their job descriptions. These changes have related to editorial and non-editorial responsibilities. While no training plans have been set out specifically for the women respondents, most of them have indicated they wanted more training opportunities. Most of the women respondents have indicated higher remuneration and job satisfaction as being the main reasons for resigning. / AFRIKAANSE OPSOMMING: Die studie ondersoek die impak wat swart vroue in senior bestuursposisies met besluitnemingsgesag gehad het op die nuuskantore van die volgende Kaapse koerante: Die Burger, die Jip bylae, die MetroBurger gemeenskapskoerant, die Cape Times, die Cape Argus, die Weekend Argus en die Southern Mail, een titel in die Cape Community Newspapers-stal. Arbeidswetgewing wat in 1994 in Suid-Afrika gepromulgeer is, beteken maatskappye moet menslike hulpbronne in diens neem op 'n regverdige basis en in oorenstemming met die rasse-demografie van elke provinsie. Gegewe die historiese agtergrond van die Suid-Afrikaanse media en die feit dat dit bykans 10 jaar is ná die eerste demokratiese verkiesing, watter nuwe paaie het Suid-Afrikaanse vrouejoernaliste gebaan vir nuwe joernaliste? Die studie fokus op die rol van swart vroue met betrekking tot die besluitnemingsproses in die genoemde koerante. Gedurende die studie het vyf van die ses respondente bedank. Ander bevindinge is dat redakteurs in die algemeen 'n beperkte kennis het van die verantwoordelikhede van die vroue wat deelgeneem het aan die studie. Die redakteurs het ook aangedui dat geen veranderings gemaak is of gemaak gaan word aan die posbeskrywings van die vroue nie, terwyl die vroue aangedui het dat daar wel veranderings aan hul posbeskrywings gemaak is. Hierdie veranderings was verwant aan redaksionele en nie-redaksionele verantwoordelikhede. Terwyl geen opleiding spesifiek uitgewys is vir respondente in hierdie studie nie, het die meeste van hulle aangedui dat hulle meer opleidingsgeleenthede sou wou hê. Die meeste respondente het ook aangedui dat die hoofredes vir hul bedanking beter salarisse en werksbevredeging is.