Thesis (MPhil)--University of Stellenbosch, 2006. / ENGLISH ABSTRACT: The role of the media as a watchdog for the social institution of science is viewed as part of the media’s role to protect society. In this regard, the role of media was studied in reporting the phenomenon of the commercialisation of academic research at universities. The current study was conducted by analysing articles in 2 scientific journals (Science and Nature) and 4 printed newspapers (The New York Times, London Times, Mail & Gaurdian, Business Day) for the year 2003. The methods of investigation for each publication included the number of articles covering the topic, the percentage coverage, headline analysis, summary of contents and analysis of the themes. The New York Times had more articles on the topic of the “commercialisation of science at universities” than the other publications. However, based on the number of issues per year, Science and Nature had a greater coverage of the topic than The New York Times. Based on the analyses of the articles, it is concluded that The New York Times had the most balanced and informed coverage of all the issues and stakeholders involved in the commercialisation of science at universities. This is attributed to the The New York Times’s position of standing outside the realm of science and its experience in covering broad issues. / AFRIKAANSE OPSOMMING: Die rol van die media as ‘n waghond vir die sosiale instelling van die wetenskap, word gesien as deel van die media se rol as die beskermer van die samelewing. In hierdie opsig is die media se rol in die verslaglewering van die kommersialisering van die wetenskap by universiteite ondersoek. Hierdie studie is uitgevoer deur artikels in 2 wetenskaplike vaktydskrifte (Science en Nature) en 4 koerante (The New York Times, London Times, Mail & Guardian, Business Day) vir die jaar 2003, te analiseer. Die metodes wat gebruik is om elke artikel te ontleed, het die aantal artikels, die persentasie van artikels in elke publikasie, hoofopskrif analise, opsomming van inhoud en ‘n analise van die artikel se tema, ingesluit. The New York Times het meer artikels omtrent die onderwerp, die “kommersialisering van die wetenskap by universiteite”, as die ander publikasies gehad. Gebaseer op die aantal uitgawes per jaar, het Science en Nature meer aandag geskenk aan die onderwerp as The New York Times. Volgens die analises van die artikels, word afgeleui dat The New York Times die mees gebalanseerde en ingeligte dekking gehad het oor die betrokke sake en partye in die “kommersialisering van die wetenskap by universiteite”. Dit word toegeskryf aan die The New York Times se posisie as buitestaander in die wetenskap en die koerant se ondervinding om ‘n wye veld te dek.

Thesis (MPhil)--University of Stellenbosch, 2007. / ENGLISH ABSTRACT: This is a qualitative study on the question whether regional television can be feasible in South Africa with particular reference to the official process to introduce regional television (RTV), the various reports and opinions on the subject, new technological developments and the exploration of alternatives. It is an effort to make a contribution towards the debate about how the public broadcaster can deliver better dedicated services to the diverse language groups of the country wherever they live, while also keeping pace with the challenges of an ever changing global digital world. The study indicated that various public broadcasters internationally struggled to find a financially viable model for regional television to serve diverse communities. The general option was the use of “windows” – specific limited time allocated on national networks for regional break-aways. Yet, increasingly technology provided answers but still at a relative expensive fee for the average citizen. In South Africa the windows model was implemented for a limited period between 1996 and 2003. It was discontinued because of lack of financial support from the state. The researcher indicates how the process to implement regional television already started with transformation envisaged in the Independent Broadcasting Authority Act of 1993 through to the Broadcast Amendment Act of 2003 instructing the SABC to apply within nine months to the Independent Broadcasting Authority of South Africa (ICASA) for regional licenses that “should reflect the diversity of all sections of the population and represent the plurality of views and opinions of the audience” (ICASA, 2003a:11). ICASA published its Discussion Paper on Regional Television in September 2003 inviting comments while emphasizing the importance of serving the various language groups and providing local content. It recognised the problems concerning funding. Its Position Paper was released in November 2003. ICASA clearly took the view that the introduction of regional services in the various (especially marginalised) languages were imperative and that it had to be offered to the exclusion of English. The state had to fund the services while advertising would not be permitted. The study was approached within the framework of normative mass media theories, and in particular the developmental theory. Through content analysis the ICASA documents and the SABC’s application for RTV in December 2003 was assessed and the stark points of difference indicated, such as the use of English, local content (especially drama) and advertising income. By using the methodology of in-depth interviews and a social survey based on a structured questionnaire more information and perspective was gained. In its application for regional television the SABC suggested two channels for 10 indigenous languages in the nine provinces delivered through the outdated but cheaper analogue technology. Throughout 2004 ICASA and the SABC communicated in letters and at hearings to resolve differences without much success. The SABC’s main concerns remained funding and the lack of capacity and skills to offer the services required. ICASA decided in June 2005 to grant the SABC two regional licenses without issuing it until the funding issue could be resolved with the state. It relented to allow some advertising but remained opposed to the use of English. Towards the end of the study the researcher gives an overview of the fast developing international trends in digital broadcasting. Various options to serve regional communities are offered. News reports on international trends and the opinions of experts are then related to the situation in South Africa. One conclusion is that the state and the country would have to weigh up the cost of subsidising regional television to other pressing social needs of citizens. It appeared that the cost would be too high in the short term. Preparations for the staging of the 2010 Soccer World Cup in South Africa might lay the foundation for more sophisticated and affordable services later. / AFRIKAANSE OPSOMMING: Hierdie is ʼn kwalitatiewe studie van die proses om streekstelevisie in Suid-Afrika in te stel, ʼn bespreking van die verskillende verslae en menings oor die onderwerp, nuwe tegnologiese ontwikkelings en die oorweging van alternatiewe. Dit is ʼn poging om ʼn bydrae te maak tot die debat oor hoe die openbare uitsaaier beter en meer toegewyde dienste kan lewer aan die verskillende taalgroepe in die land, waar hulle woon. Terselfdertyd moet ook tred gehou word met die uitdagings van ʼn steeds veranderende internasionale digitale wêreld. Die studie dui aan dat openbare uitsaaiers wêreldwyd sukkel om ʼn lewensvatbare finansiële model vir die lewering van streekstelevisie aan verskillende gemeenskappe te vind. Die algemene keuse was die gebruik van “vensters” – dit is die toekenning van beperkte spesifieke tydsgleuwe op nasionale netwerke vir streekuitsendings. Tog begin tegnologie al hoe meer antwoorde verskaf, maar nog steeds teen redelike duur tariewe vir die deursnee-burger. Die venster-model van streekstelevisie is vir ʼn beperkte tyd van 1996 tot 2003 in Suid-Afrika toegepas. Dit is gestaak weens gebrek aan geldelike ondersteuning van die staat. Die navorser dui aan hoe die proses om streekstelevisie in te stel reeds begin het met die transformasie wat in die vooruitsig gestel is in die Wet op die Onafhanklike Uitsaai-Owerheid van 1993. Dit het later gelei tot die Uitsaai-Wysigingswetsonwerp van 2003. Daarin is die SAUK beveel om binne nege maande by die Onafhanklike Kommunikasie-Owerheid van Suid- Afrika (algemeen bekend as ICASA) om lisensies aansoek te doen vir streekstelevisie wat “die diversitieit van alle seksies van die samelewing sal reflekteer en die verskillende sienings en menings van die gehoor verteenwoordig” (ICASA, 2003a:11). ICASA het sy Besprekingsdokument oor Streekstelevisie in September 2003 gepubliseer. Daarin is klem gelê op die belangrikheid van dienslewering aan die verskillende taalgroepe en die lewering van plaaslike inhoud. Die kommentaar van belanghebbendes is gevra. In die dokument het ICASA erkenning gegee aan die struikelblokke rakende befondsing. ICASA se Standpuntdokument is in November 2003 vrygestel. ICASA het onomwonde verklaar dat die lewering van dienste aan die verskillende (maar veral aan die gemarginaliseerde) taalgemeenskappe voorkeur moes geniet en dat Engels uitgesluit moes word. Die staat sou die dienste moes finansier terwyl advertensies nie toegelaat sou word nie. Die ondersoek is benader binne die raamwerk van die normatiewe teorieë van massamedia kommunikasie en veral die ontwikkelingsteorie. Deur inhouds-analise het die navorser ʼn omvattende ontleding gedoen van die ICASA dokumente en van die SAUK se aansoek vir streekstelevisie. Die aansoek is in Desember 2003 by ICASA ingedien. Die skerp verskille met ICASA is uitgewys, naamlik die gebruik van Engels in die dienste, die lewering van plaaslike inhoud (veral drama) en oor advertensie-inkomste. Die navorser het die metode van diepteonderhoude en ʼn openbare menings-ondersoek, gegrond op ʼn gestruktureerde vraelys, gebruik om meer inligting en perspektiewe te bekom. Die SAUK het twee kanale vir streekstelevisie voorgestel vir die tien inheemse tale in die nege provinsies. Dit sou gelewer word met die goedkoper, maar uitgediende analoog-tegnologie. In 2004 het ICASA en die SAUK deurlopend gekommunikeer in briewe en by openbare verhore in ʼn poging om verskille te oorbrug, maar sonder veel sukses. Deurgaans was die SAUK bekommerd oor die kwessie van befondsing en die beskikbaarheid van bronne en vaardighede om sulke dienste aan te bied. ICASA het in Junie 2005 besluit om twee lisensies vir streekstelevisie aan die SAUK toe te ken, maar dit is nie uitgereik nie, hangende duidelikheid oor finansiering van die staat. Die owerheid het skiet gegee oor die geskil rondom advertensies, maar voet by stuk gehou dat Engelse uitsendings nie toegelaat sou word nie. Aan die einde van die studie gee die navorser ʼn oorsig van die vinnig ontwikkelende internasionale digitale tegnologiese tendense in die uitsaaiwese en die moontlikhede wat dit vir streeksgemeenskappe bied. Nuusberigte oor internasionale ontwikkelings en die menings van deskundiges word in verband gebring met streekstelevisie in Suid-Afrika. Een gevolgtrekking is dat die land die koste van subsidies vir streekstelevisiedienste sal moet opweeg teen die dringende maatskaplike behoeftes van burgers. Die het geblyk dat sulke subsidies te duur sou wees in die korter termyn. Voorbereidings vir die aanbied van die Wêreldbeker Sokkertoernooi in 2010 kan die basis skep om later wel meer gesofistikeerde en bekostigbare streeksdienste te lewer.

Assignment (MPhil)--University of Stellenbosch, 2007. / ENGLISH ABSTRACT: Globally weblogs have burgeoned since their development in the late nineties. The phenomenon has demystified the technical side of online publishing, allowing individuals without specialised knowledge to create and update their own websites. Weblogs are already used in a number of professional sectors such as journalism, marketing, politics and now also education. This study is approached from a uses and gratifications framework and provides a broad overview of the emergence, structure, applications, pitfalls and future of blogs in education. Weblogs are also investigated in relation to other social software tools and learning theories. / AFRIKAANSE OPSOMMING: Die gebruik van webjoernale wêreldwyd het gebloei sedert die verskynsel in die laat negentigs ontwikkel het. Dit is nou moontlik om webwerwe te skep en in stand te hou sonder ´n gespesialiseerde kennis van programmering. Webjoernale het reeds ´n impak gemaak op ´n verskeidenheid professionele sektore soos joernalistiek, bemarking, politiek en nou ook die opvoedkunde. Hierdie studie word aangepak vanuit ´n gebruike -en gratifikasie-raamwerk en ondersoek webjoernale in die opvoedkunde. Die opdrag gee ´n wye oorsig oor die ontwikkeling, struktuur, gebruike, hindernisse en toekoms van webjoernale in opvoedkundige omgewings. Aandag word ook gegee daaraan om webjoernale te ondersoek in verhouding tot ander sosiale sagteware en leerteorieë.

Thesis (MA (Journalism))--University of Stellenbosch, 1985. / Toe Sarie uiteindelik in 1949 letterlik die lig op straat gesien het was sy die vierde volwaardige Afrikaanse vrouetydskrif en die eerste wat die vrou se lewe in alle fasette gedek het, soos in hierdie verhandeling aangetoon sal word.

Thesis (MPhil (Journalism))--University of Stellenbosch, 2006. / This study presents an observation, analysis and effect indication of the media portrayal of the antiretroviral drug nevirapine in Western Cape daily newspapers. The research is aimed at ascertaining the quality and consequences of science reporting on an essential, yet too often politically controversial, AIDS treatment within the South African context. This work ultimately offers suggestions as to how the media could play a more beneficial role for the South African public when reporting on nevirapine and HIV/AIDS treatment in general.

Thesis (MPhil (Journalism))--University of Stellenbosch, 2006. / Do young people have any news interest? Which subjects interest them most and what is their medium of preference? In order to answer these questions, research was done on news reading trends of young people – both nationally and internationally. A questionnaire was completed by 180 grade 11 scholars from the Western Cape, the Free State and Gauteng. The results of the different provinces are compared in this study to monitor newstrends nationally. The child’s cognitive development phase has an influence on nurturing healthy (news)reading habits. In this study the correlation is explored by using Jean Piaget’s (1896-1980) theory of cognitive development stages. From interviews with the JIP supplement editors (Beeld, Burger and Volksblad), as well as the cell phone companies (MTN, Vodacom en Cell C) the biggest obstacles and possible strategies to draw young readers were identified. In this work the public’s need for media, as well as the influence of the media on the society (especially the youth) is discussed by looking at Fourie’s (2001) model of short term and long term influences of media on the society. The study showed that the majority of young people see one news bulletin (newspaper, television and/or radio) per week as sufficient. Research results indicated that the medium of preference for news headlines among young people is SMS. Just less than half of the respondents are willing to pay for such a service. The second medium of preference to receive news is noted as youth newspapers. The main news subjects amongst the youth is entertainment, followed by sport and sosial issues. Political and international news seems to be less popular amongs this group.

Thesis (MPhil (Journalism))--University of Stellenbosch, 2006. / The arrival of the Internet and digital technology the past decade has revolutionised the media industry worldwide. Newspapers cannot exist separately from other media forms any longer. Newspaper companies have increasingly started to experiment with the incorporation of the electronic media, such as the Internet, in their newsrooms. The term media convergence originated in an attempt to give meaning to the phenomenon whereby different media forms come together or exist in synergy with each other. The purpose of this study is to investigate the phenomenon of media convergence from a newspaper perspective. The focus is firstly on developments on the international media front, whereafter the emphasis is on South Africa. A Research/field study is aimed at determining the knowledge and perceptions of media convergence of the editorial teams of Media24’s three Afrikaans sister newspapers – Beeld, Die Burger and Volksblad. Different definitions of media convergence were considered in an effort to formulate an appropriate definition for the purpose of this study. In terms of this definition media convergence entails the coming together or synergy between different media entities within the same company. A technologically advanced environment with digital multimedia content management systems is conducive to successful convergence. The characteristics of the digital and multimedia newsroom are discussed in a separate chapter. A literature study was undertaken to give an overview of international media convergence practices and existing research on the topic. The focus is not only on how media convergence manifests itself in different parts of the world, but also on the attitudes toward and perceptions of the phenomenon by journalists. The South African media landscape and examples of convergence is discussed, with specific reference to Media24, owner of Beeld, Die Burger and Volksblad. Non-empirical research by means of a survey amongst 60 respondents was conducted to test the knowledge and perceptions of the editorial teams of these three newspapers on media convergence. Multimedia newsrooms operated with the assistance of digital technology is a common phenomenon in many countries. Cooperation across media also exist in the majority of newsrooms in South Africa, but the phenomenon is not as conceptualised locally as in the rest of the world. Differences in the structures of media companies, as well as divergent legislation, have a significant effect on how media convergence manifests itself in a specific country or newsroom.

Thesis (MPhil (Journalism)--University of Stellenbosch, 2008. / The media have a great responsibility to communicate more science to improve public understanding of science to help them make sense of their world. The aim should be to popularize scientific ideas and to create a better understanding of how science is daily altering lifestyles and culture. Scientific literacy is an important element of an all-round educated person, and the media need to fill whatever blanks have been left by his or her formal education. The function of the scientific journalist is to transform scientific ideas and results into a form that other groups can understand. This transformation is as much an intra-scientific as well as an extra-scientific matter, and the forms that such communication take and the consequences for intellectual development vary according to the sort of field involved, the audience addressed and the relationship between them. This transformation process must not affect the truth status of scientific knowledge, but it obviously changes the form in which this knowledge is expressed. Scientists need to unveil the secrets of nature, and need to explain to the public that science is always incomplete and incremental, that knowledge is imperfect. Communicating with the media is becoming an obligation, and popularizing of science is becoming an integral part of the professional responsibility of practicing scientists. This overview indicates that there is a need for scientists to increase their communication skills and activities across a broad field and for journalists to increase their understanding and training in science.

Thesis (MPhil (Journalism))--University of Stellenbosch, 2006. / Global climate change is the result of the natural greenhouse effect being enhanced or augmented by human activities such as industrial burning of fossil fuels and large-scale agricultural practices which have increased the concentration of greenhouse gases in the atmosphere. The result – the first truly globalised consequence of pollution – is arguably one of the most pressing matters facing the future of the human species. Journalists reporting on the subject have considerable responsibility to unravel the science and present it accurately and responsibly to the public, so that the latter can make informed decisions about individual energy consumption, informed decisions at the voting poll and go further to put the necessary pressure on policy makers. However climate change is without doubt the most complex story environmental and science reporters have ever encountered, not only because it encompasses so many different fields of natural sciences (oceanography, climatology, biological sciences including flora and fauna, hydrology, horticulture etc.), but because it all too often spills over into the political, economic and social arenas. “Climate change is a difficult story to recreate… (it) is one of the most complicated stories of our time. It involves abstract and probabilistic science, labyrinthine laws, grandstanding politicians, speculative economics and the complex interplay of individuals and societies” (Wilson, 2000: 206). Specialist environmental and science news reporters only have three and a half decades of experience and history, since this is one of the more recent journalistic beats to be assigned to modern newsrooms. Such writers face a particularly challenging job of reporting the complex and growing science of global climate change. Furthermore they must do so in an environment where politicians and environmental activists feed journalists sometimes conflicting information, each with its own agenda. Increasing consumer demand for entertainment in place of information may also complicate the telling of these stories, given the financial imperative to sell newspapers. Furthermore, the “global warming story is also affected by a number of journalistic constraints, such as deadlines, space, one-source stories, complexity and reporter education” (Wilson, 2000: 206). The complexities of news values also shape the stories which finally are released to the news consuming public.

Thesis (MPhil)--Stellenbosch University, 2004. / ENGLISH ABSTRACT: According to recent research done in the field of media ethics, it seems that there is a need to complement studies on systematic normative ethics with more flexible theories such as those proposed by the field of Philosophy and Sociology. This assignment would like to prove that a more holistic model of moral reasoning should be considered based on the point of departure that the media and media practitioners find themselves in a postmodern world. The aim of this assignment is to examine the possibility of a postmodern ethics as a more authentic attempt by which the concept media ethics can be understood and applied. This assignment is a contribution towards the re-examination of media ethics in terms of a postmodern understanding of reality, truth and meaning, as well as an exploration of their practical implications in the context of a postmodern society such as South Africa and its media. According to the postmodern understanding of the concepts truth and meaning in relation to the postmodern understanding of reality, the postulated principles will define responsible journalism (media ethics) as journalistic action that takes into account how people (news consumers and sources of news) form their understanding of reality in a postmodern context. What purports to be reality in the news is inevitably a reconstruction of reality that fits the needs and requirements of journalistic practice. In this light, responsible journalism can be understood as journalistic action that creates a more holistic, authentic understanding of "reality" and how people understand themselves and others in the world they live in. Most people are informed by the media about themes such as the cloning of human beings, the war in Iraq, the attack on the World Trade Centre and genocide in Rwanda and not because of having been there themselves (direct experience). The way in which the media reports about events does influence the way in which media users make sense of the world in which they live. / AFRIKAANSE OPSOMMING: Na aanleiding van onlangse navorsing gedoen in die gebied van media-etiek, blyk daar 'n behoefte te wees om sistematiese normatiewe etiek met meer omvattende teorieë aan te vul, soos voorgestel in die studie rigtings van Filosofie en Sosiologie. Hierdie werkopdrag wil bewys dat, indien in ag geneem word dat die perswese homself in 'n postmoderne wêreld bevind, 'n meer holistiese modeloorweeg kan word vir diskoerse in media-etiek. Die doel van die werkopdrag is om die moontlikheid van 'n postmoderne etiek te ondersoek as 'n meer outentieke benadering waarvolgens die konsep media-etiek verstaan en aangewend kan word. Die werkopdrag lewer 'n bydrae ten op sigte van 'n herevaluasie van media-etiek in terme van 'n postmodernistiese lees van realiteit, waarheid en betekenis. Die praktiese implikasies van 'n postmoderne media-etiek in die konteks van 'n postmoderne samelewing, soos dié van Suid-Afrika en die Suid-Afrikaanse media, salondersoek word. Na aanleiding van 'n postmoderne interpretasie van die konsepte waarheid, betekenis en realiteit, stel die werkopdrag 'n raamwerk voor waarbinne verantwoordelike joernalistiek op etiese wyse beoefen word en rekening hou met die postmoderne interpretasie van die samelewing. Dit is onvermydelik dat dit wat as werklikheid in die nuus daargestel word, 'n rekonstruksie van die werklikheid is om aan die behoeftes van joernalistieke praktyke te voldoen. In die lig van bogenoemde, kan verantwoordelike joernalistiek gedefinieer word as joernalistieke optrede wat 'n meer holistiese, outentieke interpretasie van die werklikheid en begrip van die leefwêreld oordra.