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Master of Science / Department of Journalism and Mass Communications / Hyunseung Jin / With regards to the third-person effect, the purpose of this paper is to answer the fundamental question ‘who are others?’ when assessing the perceived effects of anti-tobacco advertising and cigarette advertising. The particular interest in this study is investigation of the underlying mechanism of the third-person effect between non-smokers and smokers by applying the social comparison theory to the third-person effect. Findings indicate that, in terms of overall third-person effect judgments, people are inclined to consider as others those persons sharing similar demographic characteristics including gender, race, and age. However, in terms of smoking status, people have a tendency to contrast themselves with other smokers rather than non-smokers, regardless of whether or not they themselves smoke. Moreover, the first-person effect toward an anti-tobacco advertisement was found amongst non-smokers, but it was not found amongst smokers. The magnitude of the third-person toward a cigarette-advertisement effect was greater among non-smokers than it was among smokers.

Uniqueness and complexity of military news usually enrich and enhance the significance of the news. Sometimes simple issues are even further elaborated to become negative turmoil and multiple matters. The navy, being in a rapidly changing and multiple-form society, has been expressed in different forms by media of different natures. Sometimes, the navy is even perceived with different ideologies according to descriptions of different media. Ways that the officers and men of the navy as well as the general public view the negative news of the military and the impacts are worth further attention. Hence, this research, based on applications and perspectives of the relevant mass communication theory, is performed by quantifying the questionnaires, and investigates the impact of negative news on officers and men of the navy as well as the third-person effect. In addition, the relationship between the third-person effect and supports of media control. This research has managed to derive four conclusions: The first finding is the verification of existence of ¡§the third-person effect¡¨, i.e. people generally think that the impact of negative naval news on others is greater than that of oneself. The second finding is that the greater the perception of the third-person effect by the interviewed officers and men of the navy, the greater is the willingness to be inclined to controlling the mass media so as to mitigate the negative effects of the negative news about the navy on the general public. The third important finding is that the variable, population, presents a certain degree of relevancy to the third-person effect. This result is the same as the results of other researches. With regard to the perception of the third-person effect by oneself, other officers and men and the general public, the rank, seniority, and education of the population variable present respective obvious relevancy. In particular, age level appears in the third-person effect on ¡§other officers and men¡¨ and ¡§the general public¡¨, showing that the age level has greater impact on the perception of the third-person effect by the navy officers and men. The last important finding is about the information source. Television is the main source of information for most of the navy officers and men. Internet has surpassed newspaper as the second source of information, which is slightly different when compared to the past researches. This finding is thus worth further investigation in future work.

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Syftet med studien är att undersöka till vilken utsträckning människor upplever att de påverkas av media i sina attityder och åsikter kring politik, Och studera åldersskillnader mellan åldersgrupperna 18-25 och 65+. Vi ville även undersöka vilken inverkan medias politiska rapportering har på respondenterna. Det gjordes en kvantitativ undersökning i form av en enkätstudie. Enkäter delades ut till 104 respondenter, 52 i åldersgruppen 18-25 och 52 i åldersgruppen 65+. Resultatet visade att det finns vissa ålderskillnader i hur espondenterna upplever påverkan från media i sina politiska åsikter. De äldre upplever att de litar mer på TV och radio än internet medan yngre i större utsträckning litar på internet. Respondenterna visade tendenser till att uppleva att andra människor påverkas mer av media än vad de själva anser sig göra. / The purpose of the study is to investigate to what extent people experience influence from media and how that affects their attitudes and opinions towards politics, And explore age differences between the age groups 18-25 and 65+. We also wanted to study what influence political media coverage has on the respondents. A quantitative study was made in form of questionnaires that were handed out to 104 respondents, 52 to the age group 18-25 and 52 the age group 65+. The result showed that there are some significant age differences in the experiences of media influence on political views. The older people had a tendency to trust TV and radio more than internet while younger people trust internet to a greater extent. The respondents showed tendencies to believe that other people are more influenced by media than themselves.

¡@¡@¡@This study aimed to examine the third-person effect of product placement in the television news, for clarifying the effect of persuasiveness of news with product placement and comparing the assessment of the impact on others and themselves. The study also concerned about the media literacy if it can help the audience to identify the messages of persuasive intention, to evaluate the impact of product placement in the television news is greater on others than on themselves, and to support the government to prohibit product placement in the television news. ¡@¡@¡@In this study, the main research method was questionnaire survey, and the research participants were junior high school students from three sections in Kaohsiung. There were 476 valid questionnaires totally. Data were analyzed by methods of independent t-test, paired t-test, correlation and hierarchical regression analysis. The results found that product placement of television news would cause the third-person effect: messages of product placement of different levels would result in different intensities of third-person perception. Compared to implicit-style placements in the television news, obvious ones triggered strong media impact on others, but did not trigger third-person perception differential. It meant people tend to view product placement in the television news had impact on others as well as on themselves. ¡@¡@¡@Another focus of this study was personal media literacy ability. Analytic results showed that literacy ability was a better predictor of the third-person effect perception. The result of the study was similar to the findings of the past research: media literacy could assist in identifying the purpose of product placement in the television news, and could avoid the perceived effect of media messages on themselves (Cohen, 1982; Rucinski & Salmon, 1990; Wei, Lo & Lu, 2008). ¡@¡@¡@Most importantly, this study contributed to the growing literature on behavioral component of the third-person effect by demonstrating that the third-person effect perception was a great predictor of support for restriction of product placement in the televiton news than the third-person perception differential. The reason was that the third-person perception differential could not distinguish perceived effects of product placement in the television news on others as well as themselves (Wen-Hui Luo, 2000b). As research result of Xu and Gonzenbach on the behavioral component of the third-person effect, third-person perception differential was the most significant predictor of support for media censorship. Therefore, this study suggests that future research could probe into the mechanisms through which the third-person effect of product placement in the television news occurs.

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The purpose of this project was to research the virtual camera systems used in current generation third person action games and to see what could be improved upon. To do this, different camera shots were categorized into camera archetypes, which also include post process and lens effects used. Information about the games was acquired by either looking through the game’s settings or by observing gameplay. Finally the results were compared to each other as well as the film industry and several improvements regarding usage of different features and camera shots were suggested.

This study explores whether the third-person effect caused by the Pap smear advertisements appear & if they turn viewers into actions. The degree that the advertisements effect on third-person effect is focused, as a reference for the government when they¡¦d like to make more effective advertisements, instead of putting all the slogans & appeals together. The result shows: Advertising appeal¡]positive / negative¡^ & direct / indirect wording influences third/first-person effect ,while sexual attitude of audience doesn¡¦t. Because of the privacy of pap smear test, the research didn¡¦t find the relation between third/first person perception & behavior intention.

This study explores whether the third-person effect caused by the published article in the Ptt Gossiping bulletin board. And the follow-up support to restrict the inappropriate content in the Ptt Gossiping bulletin board. Source of this study is use recommended system detected written by Expect language. It would detect popular articles and published articles. Pick a representative to do the test article.and place in the survey questionnaire online. The result shows: All of the four article have third person effect. Affect the follow¡Ðup support restrict the behavior of inappropriate content.