This study examined Procter & Gamble’s attempts at the use of social media in revitalizing the Old Spice brand of products. Old Spice, which had witnessed declined sales and market share, was observed to transform and become ranked among P&G’s super brands by the conclusion of the social media campaign. Previous studies relied on the diffusion of innovations theory in the explanation of the observed phenomena. However, this project draws on the ideas of the strength of weak ties hypothesis and the diffusion of innovations theory to explain the observed process. Research findings give evidence of how new technologies like social media, have redefined how brands engage with consumers, and spread the word electronically about brand uniqueness and dominance. Findings also revealed that brands considered to be old could leverage on social media in recreating consumer awareness of the positive qualities of the product as against the retrenchment of the product line. / Access to thesis permanently restricted to Ball State community only. / Department of Journalism

Thesis (M.S.)--Ohio State University, 1986. / Includes bibliographical references (leaves 93-95).

Notion universelle transcendant les cadres spatio-temporels, la toilette apparaît comme l’interface entre la manifestation du rapport intime de l’homme avec son corps et celle d’un système sociétal normatif, car elle traduit un besoin de maîtrise de l’apparence et d’appartenance à un groupe social. Le corps à la fois moyen et résultat de ces pratiques ne correspond plus à un modèle de référence sur lequel peut s’appuyer l’étude de ces sociétés du passé, nous poussant à nous tourner vers des manifestations matérielles pour tenter de définir des gestes et des intentions. Guidés par l’ensemble des données disponibles, archéologiques, iconographiques et épigraphiques nous nous proposons de définir les pratiques de la toilette et leurs rôles dans les sociétés égéennes de l’Âge du Bronze en croisant les données. Une enquête préalable sur les ustensiles utilisés et les moyens matériels, tant dans une approche analytique qu’historiographique, a été nécessaire afin de dégager leurs caractéristiques et de clarifier les données. La confrontation des objets de toilette avec leurs environnements de découverte a permis de mettre en évidence leur présence dans des lieux spécifiques révélant des pratiques qui dépassent l’idée d’une simple toilette quotidienne et qui dévoilent surtout l’intérêt porté à ces objets en tant que biens identitaires et de prestige. L’observation d’autres sources informatives complètent cette approche en permettant d’accéder à des notions plus abstraites relatives aux intentions. Cette étude s’inscrit dans une archéologie sociale destinée à saisir les éléments d’une histoire socioculturelle du corps et de ses manifestations pour une approche anthropologique. / Toiletry consists of a universal feature across periods and geographies. It is the articulation between the intimate relationship of one with one’s body and the necessity of conformity to a defined set of social rules; personal care and body alterations show the need to control one’s image and, consequently, the affirmation of belonging to a specific social group. As both the vehicle and the result of such practices, the body alone cannot be considered as a satisfactory study subject in order to understand past societies. Therefore, toiletries, as material expressions of body care, come as essential complementary elements to define gestures and intentions. Based on the cross analysis of archaeological, iconographic and epigraphic data currently available, our study aims at defining personal care practices and their meaning within the societies of the Aegean basin during the Bronze Age. Based on a preliminary survey of the objects used, and following an analytical and historiographic approach, our work presents toiletry items within the environment where they were discovered: the presence of such objects in specific locations shows that body care practices went far beyond a simple daily hygiene routine and emphasises the social meanings of toiletries, which were also marks of prestige and of identity. The study of complementary sources introduces more abstract notions regarding the intentions. This study in social archaeology is intended as a contribution to a socio-cultural history of the body and of its expressions within an anthropological approach.

El objetivo de la presente tesis es determinar la incidencia en la evaluación del impacto financiero que la aplicación de la NIIF 3 Combinación de Negocios tiene en las empresas de venta minoritaria de productos farmacéuticos y artículos de tocador, en Lima, año 2018. Para la investigación se han considerado las directrices dadas por la norma NIIF 3 como, su objetivo y alcance, el reconocimiento y medición de cuentas; además de, la información que se debe revelar en los estados financieros y que permite hacer el cálculo adecuado de los indicadores financieros que proporcione información sobre el impacto o trascendencia que la norma ha tenido en la realidad o situación financiera de la entidad que ha pasado por una transacción de combinación de negocios. La investigación está dividida en cinco capítulos; el Capítulo I corresponde al Marco Teórico relacionado a las variables planteadas y su relación con el sector objeto de estudio por medio de la recopilación de datos, definiciones y opiniones dadas por expertos y/o fuentes directas acerca de la NIIF 3 - variable independiente -; además, del Impacto Financiero - variable dependiente – y, su relación con los estados financieros e indicadores financieros en el sector comercio interno de la Clase CIIU 4772 – “Venta al por menor de productos farmacéuticos y medicinales, cosméticos y artículos de tocador en almacenes especializados”; en el Capítulo II Plan de Investigación se elabora el planteamiento del problema, los objetivos del trabajo y las hipótesis a verificar; para el Capítulo III se plantea la Metodología de Investigación por medio del desarrollo del diseño de la experimentación desde el establecimiento de la población y muestra hasta la delimitación del método adecuado para el estudio de las variables; en el Capítulo IV se lleva a cabo la aplicación del método mixto cuantitativo y cualitativo por medio de las entrevistas y encuestas y la recopilación de las respuestas brindadas que ayudarán a corroborar las hipótesis planteadas así como, la presentación del caso práctico; el capítulo V Análisis de Resultados en donde se efectúa el análisis de los instrumentos y del caso presentado por medio de pruebas estadísticas. Finalmente, se emiten las conclusiones basadas en los resultados estadísticos obtenidos. / The objective of this thesis is to determine the consequence on the evaluation of the financial impact that the application of IFRS 3 Business Combination has on retail companies of pharmaceutical products and toiletries, in Lima, 2018. For the investigation, the guidelines given by IFRS 3 have been considered, such as its objective and scope, the recognition and measurement of accounts; in addition to, the information that must be disclosed in the financial statements and that allows the adequate calculation of financial indicators to provide information on the impact or significance that the rule has had on the reality or financial situation of the entity that has passed through a business combination. The research is divided into five chapters; Chapter I about the Theoretical Framework related to the variables proposed and their relationship with the sector under study through the collection of data, definitions and opinions given by experts and / or direct sources about IFRS 3 - independent variable -; in addition, of the Financial Impact - dependent variable – and, its relation with the financial statements and financial indicators in the internal trade sector of the ISIC Class 4772 – “Retail sale of pharmaceutical and medicinal products, cosmetics and toiletries in specialized stores”; Chapter II Research Plan elaborates the problem statement, the objectives of the work and the hypotheses to verify; Chapter III presents the Research Methodology through the development of the design of the experimentation from the establishment of the population and shows until the definition of the appropriate method for the study of the variables; Chapter IV carries out the application of the mixed quantitative and qualitative method through interviews and surveys and the compilation of the answers provided that will help to corroborate the hypotheses raised as well as the presentation of the practical case; Chapter V Analysis of Results in which the analysis of the instruments and the case presented by means of statistical tests is carried out. Finally, conclusions based on the statistical results obtained. / Tesis