Thesis (MA VA (Visual Arts))--University of Stellenbosch, 2010. / Please refer to full text for abstract.

In partial fulfilment of the requirements for the degree of: Masters of Commerce University of the Witwatersrand / In recent years, the call for companies to account for their activities to a wide group of stakeholders has grown. Integrated reporting provides a platform for such stakeholder communication. Recent studies have, however, concluded that integrated reporting is viewed merely as an exercise to be undertaken to ensure compliance. This thesis explores the challenges faced by those charged with the preparation of the integrated report in the South African eco-tourism industry. It adopts a social constructivist ontology and is grounded in an interpretive epistemology. The eco-tourism industry is particularly suited to this study as the notion of sustainability and, more recently, integrated reporting is of great importance in a rapidly growing industry which places significant reliance on natural resources. It is required to deliver economic profits whilst ensuring that the differing needs of a range of stakeholders are met. A theoretical framework of change implementation, based on different mechanisms presented by existing literature, was developed and used in exploring the challenges encountered by a case organisation when preparing its integrated report. A qualitative case study was undertaken in which the role-players in the preparation of the integrated report of the case entity were interviewed, and the minutes of internal meetings and workshops and an external assurance report were reviewed. In this context, this thesis provides further understanding of the challenges faced by organisations in the preparation of an integrated report, providing insight into how preparers are interpreting and applying the guidelines found in the integrated reporting frameworks and codes on corporate governance. / MT2017

Submitted in fulfillment of the requirements for the Masters Degree in Technology, (Tourism Management) in the Department of Hospitality and Tourism, Durban University of Technology, 2009. / There is a growing demand for professionally educated and trained staff in the tourism sector. However, current literature reveals a significant disparity between the tourism education provided by institutions and the skills required by the industry. A major challenge facing tourism education institutions is the identification of industry needs and requirements and the involvement of industry in curriculum design. The aim of this research is to examine the education, skills and training required of tourism employees and whether the provisions of higher education tourism courses are adequately meeting industry needs. Identifying this „gap‟ will assist in improving the development of tourism education programmes to meet the needs of industry. The research examines the relevance of the tourisms qualification from three stakeholders‟ perspectives, namely, managers from the tourism sector, tourism graduate employees, and tourism academics. Surveys, in the form of structured questionnaires, were used to obtain information from the three groups. The overall findings of the study revealed that gaps do exist in the tourism curriculum according to the perceptions of stakeholder groups that participated in this study. The recommendations are that closer collaboration is required between academics, managers from the industry when designing tourism curriculum and also to sustain the relevance of the curriculum to meet the needs of industry.

The tourism phenomenon has shifted focus from a purely economic and business development strategy towards sustainable development and community-based tourism. It currently emphasises the importance of responsible tourism development. A growing trend in South Africa and KwaZulu-Natal (KZN) is the promotion for tourists and host destinations to take responsibility for local resources, including cultural and natural resources. As a result, the proliferation of cultural, heritage and natural centred attractions have emerged throughout the province. However, this shift in thinking has not always managed to result in sustainable and successful tourism projects in practice. The academia emphasises the breach that exists in community participation and levels of management in many community-based initiatives. This research project proposes that sustainable tourism development requires a thorough examination of how communities perceive the tourism phenomenon and how they would like to see their own cultural identity represented to tourists. The case study of the Van Reenen community was interspersed with visual research methods in order to elicit a purer response from the local community. It questions what influences people’s perceptions of their collective and individual social identities. This research used conventional interview methods combined with two visual methodologies, namely auto-driven elicitation and photo elicitation. The former removes the researcher from the image-making process and involves the use of photographs or visual art produced by the research subjects in response to a specific question. The latter method is based on the idea of placing a photograph into a research interview and structuring questions around it. The theoretical framework of this study considers cultural self-representation as a tool to enhance community participation which can result in more sustainable and authentic experiences for both the tourists as well as the host community. Referring to the gap which exists in sustainable tourism development, this method can be very productive to increase community tourism knowledge development and participation. The results of this research will enable the local community to produce marketing literature; enable the N3 Toll Concession (Pty) Ltd (the project sponsor) to enhance community-based tourism (CBT) in the area, and inform future projects. The participant data reveals that this particular rural community is substantially influenced by their most immediate surroundings. It can therefore be assumed that the community has a perception which values that their current cultural and natural heritage can be utilised as vehicles for tourism development. The case study identifies its own limitations in not eliciting enough useful data from participant self-analysis. The visual methods used in this study provide tourism development projects with a tool to increase community commitment through real involvement as well as constructions of authentically unique products for the tourists. / Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2012.

Mini Thesis submitted in partial fulfillment of the requirements for the M Tech: Business Administration in the FACULTY of BUSINESS at the CAPE PENINSULA UNIVERSITY OF TECHNOLOGY 2009 / The tourism industry is subject to the perception of the tourist whether the chosen destination is perceived as a safe destination. No tourist wants their planned vacation interrupted by acts of violence, placing his and his family’s lives in danger. The attacks on the World Trade Centre in September 2001, has changed the way we travelled for ever. The tourism industry realized that no destination, no mater how far removed from the so called “hot spots” (areas of conflict), could be seen as a safe destination. Acts of violence can occur at any destination at any time. This attack also had a significant impact on the way tourist travel and how they plan their vacations. Added security at all international airports were upgraded to ensure passenger safety, but with that came delays and longer check in times. All of these have a negative impact on the airlines. Tourist also opted for the more safer destinations, those that are removed form potential conflict areas. In the months following directly after the attacks, most popular destination experienced a significant decline in tourist numbers. Major airline across the globe also lost out on revenue, with some of them being forced to close their operations. This had an impact on employment figures in the tourism industry. The attacks however had a positive side to it as well. Some destinations benefited in tourism numbers, due to the fact that these destinations were seen a safe areas to spend one’s vacation at. South Africa, and in particular the Western Cape, is one of these areas that benefited with increasing tourism numbers, due to its status as a safe destination.

Mini-dissertation submitted in partial fulfilment of the requirements for the degree Master of Technology: Tourism and Hospitality Management in the Faculty of Business at the Cape Peninsula University of Technology 2009 / Sport tourism events have grown in prominence globally. Governments increasingly include these activities into their development and tourism strategies. Notably, there are benefits and costs to hosting sport mega-events. The 2010 FIFA World Cup presents South Africa with tangible and intangible benefits. Communities are one of the most important stakeholders of events. Research investigating residents’ perceptions on impacts of mega-events, especially those residing closest to the event location are limited. This study examined Green Point residents’ perceptions of the 2010 FIFA World Cup and the impacts of the Green Point Stadium. The aim was to investigate the level of awareness, perceptions and attitudes of residents’ living within one kilometre of the Stadium using a spatially based stratified random sampling method. Interviewer completed questionnaires were administered and 344 responses from residents recorded. Findings reveal that residents have high levels of awareness about the event but more could be done to improve communication and the dissemination of information by stakeholders. Although, the stadium location was initially contested, the majority of residents favour the chosen site. Residents’ primary concern about South Africa hosting the event relate to crime, safety and security of visitors. Overall, residents have high expectations’ regarding social and economic impacts. Moreover, residents have positive attitudes towards the country hosting the mega-event and most believe that lasting legacies will be left for the nation. The findings encourage stakeholders to promote active community involvement and participation by using all communication methods available to regularly engage with residents to address and alleviate concerns about perceived negative impacts of the event and future events.

Thesis (MTech (Tourism and Events Management ))--Cape Peninsula University of Technology, 2011 / The importance of conducting resident perception studies into the phenomenon of mega sports events cannot be over-emphasised; as such studies provide a unique platform by means of which to gauge the perceptions and attitudes of host communities with regards to the impacts of mega-events. In the context of South Africa’s hosting of the 2010 FIFA World Cup, and regarding the perceived impacts of the event on host communities, a couple of studies have been undertaken within the Green Point suburb of Cape Town. As a continuum of such studies, the current study is undertaken with the objectives of ascertaining whether any adaptations have occurred three months before kick-off of the event, and to further provide a platform for post-event longitudinal studies. Furthermore, in cases where changes in perceptions were recorded, previous studies carried out within the same study area were reflected upon. The target population in the study involved residents living within a 2- kilometre radius of the Cape Town Stadium situated in Green Point. A total of 400 questionnaires were administered to residents using a spatially based stratified random sampling method. The focus of the study was to examine the perceptions and attitudes of Green Point residents towards the development of the Cape Town Stadium and potential impacts of the 2010 World Cup on their community. Key findings of the study revealed the profile of Green Point residents to be predominantly male, with an average age of 38.2 years.

Thesis submitted in fulfilment of the requirements for the degree Master of Technology: Public Management in the Faculty of business at the Cape Peninsula University of Technology, 2013 / The study, which deals with Assessing Contributions of Tourism Development to Poverty Alleviation Programmes in Langa, Western Cape Province, was conducted against the background that Langa Township has all that it takes to be considered as a well developed tourist destination. Despite the great potential of tourism economic clusters in Langa Township, which covers its rich historical contribution in the history making of new the South Africa, cultural tourism and township tourism, the township faces a challenge of unemployment whilst there are few community members that perceive tourism as an escape industry that would create job opportunities for them, and hence contribute to a better life. Conversely, this study locates the tourism industry as key in efforts to uplift the poor standard of living that the Langa township community faces. In South Africa, generally, the tourism industry is recognised as one of the key economic sectors that has great potential to contribute towards eradicating community-based poverty challenges. The central focus of the study involves the viability of tourism business segments in Langa Township, community participation, community understanding and awareness of the tourism industry in the area, as well as basic infrastructure to support tourism industry. The study employed both quantitative and qualitative methodology. The quantitative survey was administered by using Likert Scale questionnaires, which were distributed to community members who have stayed in Langa for more than five years. The quantitative survey was distributed to the Langa Local Economic Development Forum, tour operators based in Langa, and those who make use of Langa as a visiting destination, and community leaders. The main findings of the study revealed that there are few tour operators who conduct business based in Langa township, whilst those tourism establishments that exist are not widely marketed and properly planned to both lead and benefit from the potential of tourism economic segments in order to keep these operators highly viable and sustainable. Community understanding and awareness of the tourism industry in the area is at a fair level of understanding and awareness, but with little in-depth knowledge on how these communities can use it for the improvement of their living conditions. However, basic infrastructure to support the tourism industry in Langa is not at a high standard to attract tourist use. For example, the indoor sport centres, playing fields, and cultural yards are of a poor quality. This situation makes it difficult to currently position the tourism industry in Langa township, and drive it as a leading economic sector for poverty alleviation. Nonetheless, the study presents recommendation on how best to improve the current exploration on the tourism industry in Langa township for a positive impact on programmes towards poverty alleviation.

Mini-thesis submitted in partial fulfilment of the requirements for the degree MASTER OF TECHNOLOGY: MARKETING MANAGEMENT in the Faculty of Business at the Cape Peninsula University of Technology 2010 / This study examines the validity of the mystery shopper research method, which was applied in the context of wine tourism. In the process of achieving this objective, the service quality of selected wine estates along the Stellenbosch Wine Route (SWR) was also established. Furthermore, the findings reveal whether this research method is beneficial to facilitate customer relationships. Wine tourism is considered a special interest tourism that has received heightened global attention in the past decade, both practically and academically. This growth is also mirrored domestically, as wine tourism is one of the major attractions in the Western Cape. Since 2006, the number of wine estates in the Stellenbosch region rose by 12.3%, resulting in more than 140 wine estates that are currently available. This ultimately means that there are more wine estates, which all compete for the same customer base, and this increases competitiveness. Moreover, being a relatively homogenous product offering, with the key differential point being the actual winescape, it is important that wine estates focus on delivering superior service quality in order to achieve competitive advantage. This also calls for a need to systematically test service quality and procedures to ensure that desired levels are maintained. The research methodology that was used is exploratory in nature, comprising of two in-depth interviews and sixteen mystery visits via judgmental sampling. The mystery visits were conducted at the Stellenbosch Hills and Bottelary Hills sub-routes. One popular and one less recognised wine estate per sub-route were observed. Findings showed that service quality at these estates are generally high, yet experiences at all estates were vastly different. The most important discovery is that the concept of mystery visitors is, in fact, an appropriate vehicle to assess service quality and to facilitate customer relationships. This method was successful in identifying the source of problems that led to sub-optimal performance, which allowed for corrective action to be taken. As a result, the service quality of the estates can be further increased to ensure a perfect experience on each occasion, which, over time, builds the reputati~n of the wine estate. Ultimately, this research has demonstrated that mystery visitors can be applied in the context of tourism on both an individual and collective scale. Key words: wine tourism, special interest tourism, wine tourists, Western Cape, Stellenbosch, Stellenbosch Wine Route, service quality, research method, mystery shopper and mystery visitor.

M.Sc. / OBJECTIVES Tourism in the Kruger National Park is closely linked to nature conservation. Tourism being the revenue earner and conservation the resource provider; this results in a mutually beneficial symbiosis. This finely tuned interdependence between tourism and conservation should be properly managed to ensure that tourism does not become a self-destructive process, destroying the very resources on which it is based. Mounting pressure from central government is forcing the National Parks Board to become financially independent of State grants. Tourism provides the most viable solution towards achieving financial independence. All the national parks in South Africa will therefore have to make a concerted effort to accommodate and attract more tourists. The Kruger National Park, being the largest national park (1 948 528 hectares), will have to make a major contribution towards financial independence. In order to achieve this goal, tourism in this Park will have to be planned and managed more effectively. It is within this context that this study was initiated. In order to facilitate future tourism planning and management, the study will investigate the number of tourists visiting the Kruger National Park as well as the occupation of accommodation by tourists. These results will in turn be used to investigate the tourist carrying capacity of the Park and to make suggestions regarding the Park's tourism management policies. RESEARCH METHOD As a result of the primarily descriptive nature of the investigation relating to the number of tourists visiting the Park as well as the occupation of accommodation by tourists, the research will include diagrammatic and cartographic representations of the data. In order to explain the temporal and spatial variations of the tourists in the Kruger National Park, a correlation and regression analysis was used in conjunction with non-tourist variables (which include both socio-economic and physical variables). The results obtained in the above investigation were used to study the physical and perceptual tourist carrying capacity. Physical tourist carrying capacity was researched by indicating the percentage occupation of available accommodation and available day visitor quota. As a result of the its subjective nature, the balance between the costs and benefits associated with gaining a holiday experience was used in conjunction with the number of visitors to the Park in order to determine the perceptual tourist carrying capacity. RESULTS The number of visitors to the Park as well as the occupation of accommodation by tourists both indicated that large temporal and spatial variations exist. The temporal variations in tourist data were best explained by school holidays. An obvious relationship exists between school holidays and the number of visitors to the Park. The spatial variation was best explained by distance from the PWV and rainfall. The distance from the PWV (now Gauteng Province) indicates the strong influence of this region as a source area for tourists to the Park. Rainfall in the Park influences the type of vegetation, which in turn influences the distribution and population densities of animals which are sought after by tourists. With regard to the tourist carrying capacity, the results showed that the physical tourist carrying capacity is utilised below the optimum levels. More tourists can therefore be accommodated, particularly during non-school holiday periods. With reference to the perceptual tourist carrying capacity, it was found that it has been reached. The most important reason for this is the higher tariffs that are being charged.