The concept of public participation is one of the growing interests in development discourse. It is considered to be one of the valuable principles of sustainable development, because of its people-centred development approach world wide. The study examines the level of public participation in the Malealea Lodge and Pony Trekking Centre and whether the public participation procedures in the centre sustain the livelihood strategies of the Malealea community. The investigation of the level of participation is triggered by the notion that the centre presents itself as a "best community involvement programme." The study employed qualitative and quantitative methods. Interviews, observations and documentation were used for data collection. The background to the study presents levels of participation, the model for full public participation and techniques for appropriate participation, according to Pearce et al. (1996). The findings within this study show that from case studies and secondary data collected, one of the driving factors in the failure of tourism projects is the implementation of policies which stick to exploitative, outdated approaches to development. Some tourism development projects are still practising pseudo or partial participation, whilst supposedly practising full participation. This study includes the analysis of responses regarding the level of participation and perceptions of participation from both the community and lodge management. It shows the shortfalls of full participation in the Malealea Lodge and Pony Trekking Centre. The researcher concludes that the centre practices partial participation and recommends, in this project and other similar projects, some potential solutions to ensure full participation for sustainable community development. Some recommendations are that: there should be community consultation at all levels of development, employment contracts should be drawn on agreement of conditions of work between lodge owners and community members, training and re-training of different community groups, and local authorities should be capacitated with different skills, mainly facilitation and management skills. The LTDC should also ensure implementation of tourism policy. / Thesis (M.A.)-University of KwaZulu-Natal, 2008

Submitted in Fulfillment of the requirements for the degree of Master of Technology, Department of Hospitality and Tourism Management, Durban University of Technology, Durban, South Africa, 2015. / Tourism can be classified either as urban tourism or as rural tourism, and it is one of the fastest growing industries globally. Rural tourism is usually associated with rural development because it has strong linkages to rural resources; but it remains underdeveloped compared to urban tourism. This underdevelopment of rural tourism serves as a motivation for this study whose aim is to examine the factors affecting the perceived satisfaction of rural tourists especially in this digital world where Information Communication and Technology (ICTs) is pervasive. In fact, ICT has transformed the travel industry in a remarkable way. The objectives of this study were: I) to select suitable theories that can explain the perceived satisfaction of rural tourists; ii) to design a conceptual model of the factors affecting the perceived satisfaction of rural tourists; iii) to empirically test the planned conceptual model of the perceived satisfaction of rural tourists, and, iv) to recommend measures to be taken for the improvement of the satisfaction levels of rural tourists to the point where they can significantly contribute to the full development of rural tourism. These objectives were achieved using content analysis of existing literature on rural tourism satisfaction and through a survey of tourists from the Malealea Lodge which is located in the Mafeteng District, in the Mountain Kingdom of Lesotho. The results of this study are the following: I) the push and pull motivation theory was selected to explain the perceived satisfaction of rural tourists; ii) rural tourism demographics, their push and pull motivation, and their level of ICT adoption were hypothesized as the factors that affect tourists satisfaction with their rural tourism experiences; iii) the satisfaction of rural tourists with their rural tourism experience is affected by their occupations (demographic factor), by their level of ICT adoption, and by their pull motivation; and this satisfaction is not affected by other demographic attributes nor by the push motivation of rural tourists; iv) it is recommended that rural tourism marketing be increased in order to attract clients from other regions besides Africa and Europe and other age groups apart from young Africans which were found by xiii this study to be the biggest rural tourism clientele group, and that peace and security be maintained in rural tourism destinations as these two attributes were found to have an effect on the perceived satisfaction of rural tourism. Finally, more research should be conducted on the effect of ICT adoption on rural tourism satisfaction. / M

Tourism in Lesotho reached a peak in the mid-1970's, based upon the opening of modern hotels and casinos in Maseru and the attraction of gambling. This was an activity which was not then available in the neighbouring country of the Republic of South Africa. Casinos became Lesotho's dominant tourist product. The legalising of gambling in South Africa increased competition in the casino market and Lesotho could therefore no longer capitalise on casinos. Furthermore, the casinos in the country were externally owned and controlled. This form of tourism was therefore not economically viable for the greater proportion of the host population because most of the revenue generated drained back to parent countries. As a result, the strategy for tourism development shifted to the development of natural environment, landscape and outdoor pursuits such as pony trekking. Pony trekking became popular in the late 1970's and has since become one of the most important tourist products of the country. In the 1980's community pony trekking associations were established. These pony trekking initiatives were identified as one development option that could provide economic opportunities for rural communities where few other opportunities exist. The purpose of this study is to examine whether pony trekking initiatives in Lesotho can yield maximum possible economic, social and environmental benefits for the present and future host communities. While investigating its potential to meet the needs of host communities for improved living standards, it also examines whether this tourist product satisfies the demands and expectations of visitors. The field work described in this dissertation was carried out in three pony trekking centres, namely: the government owned Basotho Pony Trekking Centre located at Molimo-Nthuse in the Maseru district; the privately owned Malealea Pony Trekking Centre at Malealea in the Mafeteng district; and the community owned- Khohlonts'o Pony Trekking Centre at III Bokong in the Thaba-Tseka district. This study has revealed that pony trekking activities provide substantial socio- economic opportunities for local communities along the trek routes and around the trekking centres, from the renting of overnight facilities and horses, the production and selling of crafts and tour guiding by local people. Furthermore, the majority of members of pony trekking associations surveyed revealed high support for the activity due to the economic benefits. It was also found that the demands of the majority of visitors are being met. They were satisfied with the facilities and services offered in these centres and regarded public reception as being good. Though pony trekking contributes to social upliftment of the host communities, it is found, however, that there are major drawbacks. The survey indicates that at present limited number of people are involved or participate in pony trekking associations. Not only that, but even communities that are directly involved in pony trekking associations do not have control of such initiatives. Further, the survey shows that there is insufficient community capacity building and lack of government involvement in funding in the investment in infrastructure. Finally, the potential to attract more visitors remains relatively untapped due to a lack of proper marketing strategies; a lack of integrated marketing efforts in promotional campaigns; and weak advertising of the product between the public and private sectors. On the basis of these findings suggestions are made for further improvement. These include, firstly, a need to launch education and awareness programmes on the important role that tourism can play in socio-economic development of the communities. Secondly, more opportunities for the local population and new areas for pony trekking development should be opened. Finally, stronger support, from both the government and private firms for the tourist industry is needed. / Thesis (M.Sc.)-University of Natal, Pietermaritzburg, 1999.

M. Tech. (Business Administration, Faculty of Management Sciences), Vaal University of Technology / The purpose of this study is to determine the relationship between employees’ job satisfaction (JS), organisational commitment (OC) and intention to stay (ITS) at an international hotel in Lesotho. Employees’ productivity is largely related to their level of job satisfaction. Lumley, Coetzee, Tladinyane and Ferreira (2011:101) are of the view that since job satisfaction involves employees’ motions, it influences an organisation’s well-being with regard to job productivity, employee turnover, absenteeism and life satisfaction Therefore, it is important for an organisation to study the relationships between JS, OC and ITS. A survey questionnaire was devised to collect the information for job satisfaction, organisational commitment and intention to stay from each employee. Two hundred and twenty employees responded to the survey. This study used a quantitative research paradigm and a descriptive research method. Random sampling was deemed appropriate for this study, these choices are motived for in the main study. Participants were asked to complete three test instruments, namely, a Job Satisfaction Survey (JSS), an Organisational Commitment Questionnaire (OCQ) and an Intention to Stay Questionnaire (ITSQ). After analysing the data, the researcher found that there is a relatively strong correlation between job satisfaction, organisational commitment and intention to stay. Generally, higher levels of job satisfaction will lead to higher levels of organisational commitment which in turn will lead to employees staying at organisations. The results indicate that all three variables: JS‚ OC‚ and ITS have positive and significant inter-relationships. Findings and recommendations of this study are important to the management as they indicate the need to develop strategies to deal with the needs of those employees who exhibit low level of organisational commitment. The findings of this study provide valuable insights that can enable the management to create a satisfied and committed workforce

M. Tech. (Department of Tourism and Hospitality Management, Faculty of Human Sciences) Vaal University of Technology. / Given that the competition in the tourism industry has intensified worldwide, there is a need for more effective tourism marketing. Tourism marketing lies in designing the marketing strategies and communications appropriate for target markets so that profits can be generated. Through tourism marketing, tourism establishments could also attract more tourists, anticipate and satisfy the existing and potential tourists’ needs and wants. This study therefore, determines the key success factors (KSFs) for marketing of tourism establishments in Lesotho. KSFs are factors that allow tourism establishments to compete effectively and to attract more tourists. The primary objective of this study was to determine the KSFs for marketing of tourism establishments in Lesotho. To achieve the primary objective of this study, two secondary objectives were identified in Chapter1 and achieved in the subsequent chapters. The first objective was to analyse the KSFs for marketing of tourism establishments in by means of an in-depth literature review. This objective was achieved in Chapter 2 and Chapter 3. Chapter 2 provided an overview of marketing and the following were discussed: marketing in tourism, characteristics of service marketing in tourism, specific features in services, importance of marketing, description of marketing as a process and a marketing strategy, market as well as the marketing mix. In Chapter 3, various KSFs for marketing tourism establishments were discussed. The second objective was to assess empirically the KSFs for marketing tourism establishments in Lesotho. This objective was met in Chapter 5 by means of descriptive statistics, which included biographic information of the respondents in this study. In addition, exploratory factor analysis was conducted to determine the marketing-related aspects implemented by tourism establishments in Lesotho and to identify the KSFs for marketing tourism establishments in Lesotho. Last but not least this objective was also achieved by making recommendations based on the KSFs for marketing. A quantitative approach was employed for this study. The sampling consisted of two phases: During the first phase, convenience sampling, a non-probability sampling method, were used to identify the regions in Lesotho that formed part of this study and the following regions were selected to be part of the study, namely Maseru, Leribe, Berea and Mafeteng. During the second phase of the sampling, all tourism establishments in the specified regions that appeared on a list provided by the Lesotho Tourism Development Corporation (LTDC) were selected to be part of the study.137 questionnaires were distributed and completed by either the managers or marketers of the establishment between June and July 2017. The questionnaire included sections about biographic profile of tourism establishments in Lesotho that participated in this study, implementation of KSFs, importance of KSFs, questions about establishments’ marketing information and comments or suggestions of the respondents from the following sectors: airline, travel trade, attraction and accommodation. Data were captured and analysed using the Statistical Package for Social Sciences version 20.0 (SPSS). The data analysis for this study was done in two phases. Phase 1 included descriptive statistics and Phase 2 consisted of the exploratory factor analysis (EFA). Descriptive statistics such as mean and standard deviation were used to summarise data on the KSFs for marketing of tourism establishments in Lesotho. The factor analysis for this study was run with Oblim with Kaiser Normalisation as a rotation method and the principal component analysis as an extraction method for better interpretation of results. The eigenvalues criterion was also used to determine the number of principal components based on the assumption that only eigenvalues greater than 1. The data were tested using the Kaiser–Meyer–Olkin 0.801(KMO) measure of sampling adequacy and the Bartlett test of sphericity. From the results a total of ten KSFs for marketing of tourism establishments in Lesotho were identified. These include the following: conduct thorough marketing planning, enhance the attractiveness of the tourism establishment, effectively advertise the establishment, ensure the accessibility of the tourism establishment, and perform strategic marketing management to improve tourist satisfaction, conduct marketing research, manage service quality, effectively communicate with staff and tourists, promote the tourism establishment through different marketing mediums and achieve tourist loyalty. All ten factors accounted for 71% of the total variance. It was recommended that the tourism establishments in Lesotho implement these KSFs in order to successfully address the needs and requirements of their target markets. In addition results revealed the KSFs that are implemented by tourism establishments in Lesotho namely: conduct thorough marketing planning, enhance customer relationship through effective communication, advertise the establishment, manage customer satisfaction, manage customer loyalty and monitor business environments. All six factors accounted for 53% of variance. It was also recommended that this research be repeated annually, as the findings would assist tourism managers or marketers of tourism establishments in Lesotho with the KSFs for marketing to better market their tourism products both nationally and globally. This study is of value not only for clear understanding of the KSFs for marketing of tourism establishments but also for improving the profitability and overall success of tourism establishments.

Dissertation submitted in fulfilment of the requirements for the degree Master of Technology: Business Administration in Entrepreneurship in the Faculty of Business at the Cape Peninsula University of Technology 2013 / Tourism is a fast growing industry and has the potential for poverty alleviation for rural persons. Butha-Buthe, being in a rural area of Lesotho, has magnificent scenery of mountains, attractions to be visited, and adventure activities to be done. However, tourism in Butha-Buthe is under-developed, and it is very important to identify tourism’s potential in this area and explore how SMMEs could contribute in the development of tourism. Therefore the objective of this study is to examine the economic role of small, medium and micro enterprises in the development of tourism in Butha-Buthe. Challenges faced by the SMMEs include lack of resources such as poor infrastructure poor roads, transportation, and a lack of network-communication. Other challenges would be poor business skills in regards to employment and management which leads to business failure. To accomplish the study objective, questionnaires were distributed to local entrepreneurs in Butha-Buthe, local communities, local government and other stake-holders in the district. In addition, a mixed method of research was carefully and logically planned and then implemented. A survey questionnaire was used to obtain the views of the different stakeholders. The questionnaires were collected and data analysed which allowed the researcher to draw conclusions and propose a range of recommendations based on the findings, to assist in the development of tourism in Butha-Buthe. The findings revealed that there is huge potential of tourism development in Butha-Buthe through the SMME sector, but that there are still challenges faced by SMMEs in this district, despite the economic contribution they make. However, through the support of the government and private sectors these challenges should be dealt with.