Hosting mega events such as athletics and international exposition can brought huge tour business opportunities for the city and also accelerated constructing a modern infrastructure, even promoted a city rank into international fine reputation. Kaohsiung City becomes a host city of world games 2009 luckily which giving the city another transmutes the chance of growth. Kaohsiung City has natural condition to develop sightseeing and tourism, but attaches importance to industry and fishery development as principle over a long period of times. Although the development of light heavy industry has been bringing much employment opportunities for Kaohsiung City, the lack is molding tourism environment, modernizing city construction, internationalization, development of tourism support facilities and city cultural, and haven't had organization and programming of the tourism. The research first reviewed references including the strategic plans used in other countries and then proposed the important factors of tourism development and mega events. Next, it based on the proposal and used Delphi Method to achieve the common consensus of tourism strategy among the government, tourism industries, and the experts in order to develop the complete tourism strategy suitable for Kaohsiung City. The results reveal that the improvement in highest demand for the tourism in Kaohsiung is to integrate the service facilities, transportation services, and marketing individually and to establish cooperative relationship among them. In addition, the related tourism service systems should be well-qualified, enriched, and internationalized. It is also a crucial issue for Kaohsiung city to increase the amounts of visitors for overnight stay. Kaohsiung city government should cooperate with other nearby cities to develop local tour packages for attracting international tourists effectively.

Tourism could be discussed as being a damaging phenomenon if not managed correctly as well as being destructive towards its own industry by its contribution towards climate change (UNWTO 2008; Glegg et al 2021; Grilli 2021). However, tourism is often considered to be highly important for the destination's economic and social development (Glegg et al 2021). Besides this, natural resources often tend to play an important role in the attractiveness of a destination (Fennell 2015; Uyarra et al 2009). A strategic tourism strategy is therefore needed in order to protect the natural resources of the destination, and in order to become economically, socially, and environmentally sustainable. The blue destination strategy could be defined as the sustainable use of ocean resources for growth, well-being, and jobs while protecting the oceans’ ecosystems’ health (Tourism Corporation Bonaire 2017). Bonaire is a small island in the Caribbean that, since 2017, has been implementing a blue destination approach as their destination development strategy. By examining the case of Bonaire, the study aims to develop a better understanding of the contribution of a development strategy towards a sustainable tourism industry within a tourism-oriented society, and aims to highlight the stakeholder’s perspective. This is trying to be obtained by answering the three research questions of what the tourism industry looks like on Bonaire, what is trying to be achieved with the blue destination company certification and what the blue destination strategy is as well as what effect it has had on Bonaire so far. In order to provide an answer, the study uses a triangularization method. Six interviews with stakeholders, document analysis, and statistical analysis were carried out. Results highlighted that tourism on Bonaire is an important driver for economic and social growth. The tourism industry on Bonaire is seen as highly dependent on the natural resources of the island, mainly its ocean. The blue company certification has been highlighted as a tool to ensure that sustainable criteria are met as well as an important tool for marketing and inspiring others to become more sustainable. Blue destination has then been highlighted as a way to create and ensure a tourism industry that generates economic welfare and stimulates sustainability for the whole island while highlighting the connection between human activity and the marine ecosystem that takes place in the ocean economy. Measurable effects have so far been minimal or not noticeable but stakeholders highlighted that it has helped by synergizing the island and providing better cooperation between stakeholders, leading to them having the same vision.

The topic of this thesis aims to present determine the potential of tourism in the South Moravian Region also to propose a strategy for further development of tourism in this region. Part of the thesis is the overview of the basic terms in destination management plus marketing, as well as analysis of current level of tourism in this regions and analysis of primary and secondary tourism offers and SWOT analysis. Following is focus on the region's development strategy, including its promotion, ROP projects and proposed options for further development of the tourism. Thesis were supervised using the Czech-Austrian cooperation in the program AKTION lead by Prof. (FH) Mag. Michael Mair in Vienna.

Destination management is nowadays one of the main trends in tourism. Final thesis is divided into two parts - theoretical and practical. Theoretical part is focused on destination management and strategic management of tourism in destination. Practical part contains analysis and evaluation of Tourism Development Strategy in Zilina selfgoverning region. It is dedicated to analysis of current situation in tourism of Zilina region and to its Tourism Development Strategy. Last chapter includes the evaluation of tourism and development potential in region of Zilina and the Tourism Develompent Strategy of Zilina selfgoverning region in period of 2007-2013 as well.

Dans un contexte de plus en plus concurrentiel, fortement influencé par les événements géopolitiques internationaux, et par l’évolution des goûts et des aspirations, le Mashrek occupe toujours une position touristique majeure aux niveaux régional et international. Ce projet facilite-t-il le dialogue entre les cultures? Il est bon de se pencher à nouveau sur le patrimoine commun du Bassin méditerranéen. Le 1er aspect important, c’est de redécouvrir ce patrimoine partagé afin que chacun puisse se réapproprier son propre patrimoine (un des objectifs de l’UPM « Union Pour la Méditerranée »). Il y a un grand lien entre le Mashrek et les besoins des Partenaires euro-méditerranéens dans le domaine touristique. Même si le tourisme, surtout dans contexte de coopération, permet aux gens de dialoguer et de surmonter la question des frontières, il ne faut pas occulter des blocages d’une autre nature. Cette question est très pertinente. Lors de la conception du projet, de manière à impliquer tous les acteurs et leurs besoins, c’est sans doute un avantage du programme, sur le plan de la conception du projet. Un renouveau touristique au Mashrek qui s’adapte continuellement à la réalité et introduit des modifications, ce qui permet de prendre en compte des études préalables afin de réorienter le projet en fonction des besoins, c’est une des clés de la réussite, dont la dimension régionale est une valeur ajoutée. L’aide de l’UE se révélera très précieuse à cet égard afin de huiler les synergies! Et les premiers signes concrets se manifestent: L’échange et l’ouverture d’esprit, c’est le fruit du commerce du tourisme. / In an increasingly competitive context, strongly influenced by the international geopolitical events, and the evolution of the tastes and the aspirations, Mashrek always occupies a major tourist position on the regional and international levels. Does this project facilitate the dialogue between the cultures? It is wise to lean again on the common inheritance of the Mediterranean basin. The 1st important aspect, it is to rediscover this shared inheritance so that each one can re-adapt his own inheritance (one of the objectives of the UFM “Union For the Mediterranean”). There is a great link between Mashrek and the needs of the Euro-Mediterranean Partners in the tourist field. Even if the tourism, especially in the context of co-operation, allows people to have a dialogue and to overcome the question of the borders, one should not occult obstacles of another nature. This question is very relevant! When designing this project, so as to imply all the actors and their needs, it is undoubtedly an advantage of the program, in the field of the design of the project. A tourist revival in Mashrek which adapts continuously to reality and introduces modifications, which makes possible to take into account preliminary studies in order to re-orient the project according to the needs, is one of the keys to success, whose regional dimension is an added value. The support of the EU will appear very invaluable in this respect in order to oiling synergies! And the first concrete signs appear: The exchange and the broadmindedness which are the commercial fruit of tourism.