Abstract: Recreational fishing is one of popular outdoor activities and a growing business in Sweden. However, preceding researches had shown that recreational fisheries may contribute to overfishing as much as commercial fisheries. One of the ways to reduce anglers’ impact on fish populations is the practice of releasing caught fish (catch and release; C&R). C&R is often seen as an ethical and sustainable way of fishing that supports fish conservation. Anglers may obtain C&R information and guidelines from different sources, such as fishing club, fishing magazines, state agencies. As the internet is increasingly becoming an important source for anglers to obtain updated fishing information, fishing tourism operators could be a principal actor to provide C&R information and guidelines through their websites. At the same time there is lack of information on the presence and quality of C&R information at Swedish websites. As international tourists are important group of anglers that use tourism operators’ services, and due to the language limitation of the author, this study focused on websites in English language. Therefore, this study aimed at investigating the presence and quality of C&R information and guidelines in English language provided by fishing tourism operators’ websites in Sweden. The study followed the quantitative content analysis approach by assigning categories and counting the frequencies in the text found on the fishing tourism operators’ websites. First, the websites were scanned to check if C&R information was present. Then, the number of clicks needed to retrieve this information was counted to measure its accessibility. Finally, a C&R information quality score was calculated by adding up scores based on different type and quality of the information found on the websites, including 12 criteria of the C&R best practice guidelines developed by Sims and Danylchuk (2017). The study found that 66 out of 151 analyzed websites provided C&R information and guidelines which generally easily  accessed (two clicks on average). However, in general the websites had a low average quality score of the C&R information and guidelines. Moreover, there was a high variability in how the information was presented on the websites, suggesting lack of standardized guidelines that fishing tourism operators could refer to. Consequently, there is a need to encourage and support more fishing tourism operators to provide a high quality C&R information and guidelines on their websites.

L'objectiu d'aquesta tesi és analitzar els preus hotelers, que inclouen tant el preu que cobra l'hoteler com el que paga el turista. Més en concret, aquesta tesi pretén entendre i explicar la política de preus del sector hoteler, utilitzant per aquest fi els conceptes, instruments i models de l'anàlisi econòmica. L'explotació exhaustiva dels catàlegs dels operadors turístics representa la principal aposta metodològica d'aquest treball. També s'han creat diferents bases de dades de preus hotelers, s'han explotat les dades i preus de guies hoteleres, i s'han fet enquestes als hotelers per conèixer el preu que paga un turista particular. Les aportacions més importants fan referència als preus del sector hoteler, que és el nucli principal del treball, i es podrien resumir de la manera següent:-Determinar com es determinen els preus en el sector hoteler-Conèixer el grau de competència entre operadors turístics-Disposar d'una evolució temporal i estacional dels preus dels hotels. En aquest sentit, la metodologia i les dades emprades podrien ser un punt de partida per elaborar una sèrie temporal de preus i d'aquesta manera corregir la mancança actual d'un índex de preus hoteler -Identificar els serveis i les característiques dels hotels que no tenen un preu explícit, però que resulten rellevants a l'hora de negociar uns preus superiors-Examinar les estratègies de preus d'alguns operadors turístics estrangers-I, en general, millorar el coneixement sobre els preus hotelers / The aim of this thesis is to analyse hotel prices, which include both the rate the hotel charges and what the tourist pays. More concretely, the thesis aims to understand and explain the charges policy of the hotel sector and uses to this end the concepts, tools and models of economic analysis.The exhaustive examination of tour operators' brochures is the main method used in this study. Various data bases of hotel charges were also created; the data and tariffs in hotel guides were used; and questionnaires were submitted to hoteliers on the tariffs a private tourist pays.The main contributions referred to the prices in the hotel sector, which is the central nucleus of the study, and can be summarised as follows:-To determine how tariffs are set in the hotel sector.-To find how much competition there is between tour operators.-To examine how hotel charges vary over time and seasonally. The methodology and data employed could be a starting-point for working out a series of charges over time, and so rectifying the current lack of an index of hotel prices.-To identify the services and characteristics of those hotels without an explicit charge, but which are relevant when the question of negotiating higher charges arises.-To examine the price strategies of some foreign tour operators.-And, in general, to extend knowledge of hotel tariffs.