Thesis (DTech (Tourism and Hospitality Management))--Cape Technikon, 2003. / Many scholars in the social sciences, especially in the Hospitality industry have seen many changes over the years, based on research conducted in the workplace. Skills seem to be a popular research agenda. The literature is rich on how changes have occurred overtime in the hospitality industry workplace. With such a competitive environment this industry is functioning, it is important that entry level employees or current employees in the workplace possess a variety of non-technical skills. Once attained, these employees, will benefit the Hospitality industry, as happy clients / guests, will return, which will create a profitable workplace. It is vitally important that tertiary institutions pay specific attention to students and graduates, that they obtain non-technical skills, via co-operative education programmes, with a focus on the real employment world outside of education. This will equip them to find a job that could be satisfying and rewarding. Industry on the other hand should identify important non-technical skills and conduct on the job training, inducing such skills. The researcher found that the need for willingness to adapt and eagerness to learn was a consistent theme. The non-technical skills of communication, teamwork, initiative, problem solving and decision making were also highly valued. Respondents were dissatisfied with the quality of entry-level employees beginning their careers, especially graduates who lack non-technical skills. A need was seen for a long-term view of preparation of young people for work, beginning with parents and guardians, who should lay the foundations. Alongside them, educators should be fostering good attitudes and a love for learning, as well as lecturing verbal, numerical and other specific skills. Successful co-operative education programmes often could involve three key role-players, that of employers (managers / supervisors), students / graduates in this context and the tertiary institution they are studying at Technikon’s providing vocationally orientated co-operative education programmes, therefore need to continually examine what skills employers (managers / supervisors) consider to be important with regard to the skills required by students, entering the workplace. This research study revealed that there is a gap between the skills that students acquire in their formal studies and what employers (managers / supervisors) require. If this need is not recognised, the programmes, institution and students will suffer. The study is aimed at making a contribution towards co-operative education programmes in Hospitality and Tourism at technikons by identifying what non-technical skills the Border Technikon is not addressing. It was found that the skills not being adequately addressed fall in the non-technical skills category. The study identifies the non-technical skills required by employers (managers / supervisors) of Border Technikon Hospitality and Tourism students undertaking experiential learning.

Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2017. / The 2011 National Tourism Sector Strategy (NTSS) adopted the concept of sustainable development towards decent work as a strategic objective of priority in the South African tourism industry (South African National Department of Tourism (SA.NDT), 2011a). The objective operates to address unfavourable aspects associated with work in tourism, and is relevant to tourism graduates as their susceptibility to decent work deficits contributes to a shortage of professionals with industry-related skills in the tourism industry. Over four years have passed since the SA.NDT declared priority interest on the decent work objective in 2011. Yet no noticeable progress has yet been made. This has raised a need to expand the knowledge base on decent work in tourism so as to retain skilled tourism professionals and sustainably develop the industry, as it is a priority sector for the country’s sustainable growth. The focus of this study was to establish tourism graduates’ perceptions (and experiences) of decent work in the tourism industry, as they are susceptible to decent work deficits and are abandoning the labour sector for which they created expectations and were highly trained. Due to the exploratory nature of the study, a qualitative research approach was adopted using a structured interview guide to collect primary data. The target population was limited to the 135 tourism graduates of the Cape Peninsula University of Technology’s BTech in Tourism Management programme, who completed their studies between the years 2010 and 2014. Stratified sampling and snowball sampling techniques were used to obtain a representative sample of 40 tourism graduates. Primary data were analysed using Leximancer software. The key findings of the study reveal the majority of the respondents surveyed to be mainly single females which reflect the population of the local tourism industry, of an average age of 27 years, and earning an average monthly salary of R7 007.35. In relation to historical race categories, Africans were the most noticeable compared to other races. The working career of the majority of these tourism graduates was on average four to five years before exiting the industry to pursue a different career. This was attributed to a predominance of precarious tourism work conditions and inaccessibility of decent work as tourism qualifications are apparently not valued in the tourism labour market. The findings underlined that work in tourism covers present financial needs and does not protect employees against possible future unemployment, illness, or old age. Tourism role players should collaborate to establish decent work focus areas as a step towards addressing unfavourable work conditions in the tourism industry. This should mitigate shortages of skilled tourism human resources. The study suggested eight decent work focus areas for addressing poor working conditions and sustainable development towards decent work in the South African tourism industry.

M.A. / Tourists, when visiting their destinations are often attracted among others by the nature of the physical environment. This includes the geomorphological and climatological features as well as fauna and flora. The physical environment, which is a valuable resource to both the local communities and tourist, needs to be looked after properly. Even though the infrastructure is poor in most instances, the number of tourists visiting the region remains relatively high. It is remarkable that the tourism industry is one of the key economic sectors in this region. It generates employment to communities and therefore stimulates social change. Land owners, banks and government benefit from this industry. That is why the government is contributing so much in the development and maintenance of this resource which is related to tourism. This study has proved that a high percentage of commercial accommodation centers promote their business emphasising the beauty of the local physical environment

The aim of this study was to create a profile of the agricultural tourism industry in the Garden Route area of South Africa, and to determine what general influence agricultural tourism has on the macro environment (rural area) with regard to socio- economic development, as ell as on the micro environment (farm) with regard to the generating of additional income. This study only includes agricultural operations (farms) in the Garden Route area that practice tourism activities. Out of 54 potential agricultural units that were identified, 46 were willing to participate in the study. Information from only 40 of the abovementioned units was finally included in this study. Six agricultural units could not supply sufficient information during the surveys. Data were gathered by means of a scientifically compiled questionnaire. All the individuals involved in this study completed this questionnaire by means of a personal interview. The aspects investigated in order to compile a profile were the characteristics of the suppliers, activities and the extent of the agricultural tourism industry. In order to determine the contribution of agricultural tourism on micro- and macro levels, aspects such as the contribution to farming turnover were investigated as well as the socioeconomic contribution in view of the infrastructure development, job creation, education and housing. The results of this study indicate that 78% of respondents are aged 40 years and older, are mainly male, and, in most of the cases, married (95%). Agricultural tourism enterprises in the Garden Route area are, in most cases (60%), managed by the farmers’ wives. The business type whereby respondents’ agricultural tourism enterprises are conducted, is as follows: in 72.5% of the cases a sole ownership, 17.5% a private company, 5% a partnership, 2.5% a closed corporation and the other remaining 2.5% is managed as a trust. The majority (65%) of persons involved in the management of the agricultural tourism enterprise has received some form of tertiary education. A degree of statistical significance (p = 0.0728) exists between the education level of the type of person/persons that manages the tourist branches and the type of activity category that is offered. In 65% of the cases the farms that offered agricultural tourism, were smaller than 500 hectare. A negative correlation (r² = -0.31700; p<0.0001) was found between farm size and the total farming turnover per year. This trend is even more distinctive (r² = -0.47156; p<0.0001) for farms smaller than 1 000 ha. A statistically meaningful (p = 0.0115) relationship exists between farm size and the number of activities that were offered. This occured in cases where farms were smaller than 1 000 ha. In 25% of the cases only one agricultural tourism activity was offered, 12.5% of these farms were 100 ha or smaller. The maximum number of activities that were offered was 11 and it was found in 3.13% of the cases. A highly statistically meaningful (p = <0.0001) connection exists between the percentage tourism turnover per year and the different types of activity categories that were offered. In 35.75% of the cases these activity categories earned between 1 and 10% of the yearly tourism turnover. A highly statistically meaningful (p = 0.0036) connection also exists between the degree of popularity and the type of activity category that was offered. In 53.07% of the cases the most popular activities were those that are nature-based, followed by accommodation-based activities (23.46%). In 82.5% of the cases additional income was the main reason for offering agricultural tourism. Other distinctive reasons were the love for people (50%) and the desire to share the farm life and beauty with others (25%). The tourism activities that were offered on the farms were respectively, guest houses (62.5%) followed by hiking trails (57.5%) and swimming opportunities (32.5%). Wildlife viewing was the activity that has been offered for the longest period of time, some 11,5 years. The general location of the agricultural tourism operations were 21.9 km from towns and 9.65 km from main routes. Word-of-mouth was the most successful marketing method, followed by the use of own brochures (90%) and local tourism bureau brochures (87.5%). A degree of statistical significance (p = 0.0902) exists between the number of marketing methods and the average percentage of the tourism branch as a total part of the total farming turnover per year. A positive correlation (r² = 0.29118; p<0.0001) exists between the number of marketing methods and the total farming turnover per year. Visitors to the agriculture tourism operations were in 55% of the cases mainly domestic tourists, followed by 25% that includes both domestic and foreign tourists, and a further 20% that mainly includes foreign tourists. The majority (67.5%) of operations indicated that agricultural tourism formed less than 30% (between 2% and 30%) of their annual agricultural turnover, 5% between 30% - 50%, 25% between 80% - 100% of their turnover, while 2.5% generated no income from agricultural tourism. A highly statistically meaningful (p = 0.0010) relationship exists between the percentages that the tourism branch contributes as a total of the farming turnover per year and the number of years that the respondents hade been involved in the offering of agricultural tourism. A positive correlation (r² = 0.30005; p<0.0001) exists between the number of years involved with the offering of agricultural tourism and the average percentage of the total farming turnover per year. New infrastructure was created by 40% of the providers, a further 12.5% partially created new infrastructure, while 47.5% made use of infrastructure that was already in place. Thus far job opportunities have been created for 58 people of whom 13.79% are male and 86.21% are female. A statistically meaningful (p = 0.0406) relationship exists between the number of workers that had to be appointed additionally and the number of activities that were offered. In 17.5% of the cases it was only needed to appoint one worker, followed by 2.5% that appointed three workers each, 5% that had to appoint four workers each and a further 2.5% that had to appoint seven workers each. There are 27.5% of agricultural tourism providers that had to appoint additional workers, 20% provided education to those workers and 36.36% of the above-mentioned provided housing to those workers and their dependants. A statistically meaningful (p = 0.0209) relationship exists between education provided to workers that had to be appointed additionally and the type of activity combination that was presented. A degree of statistical significance (p = 0.0691) exists between housing provided to additional workers and the number of activities that were presented. A statistically meaningful (p = 0.0455) relationship further exists between housing provided to workers that had to be appointed additionally and the type of activity combination that was presented. From the results of this study it appeared that the development of agricultural tourism in the Garden Route area has a positive impact on the micro- and macro environments of the rural areas. This impact can make a direct or indirect contribution to the socio-economic development of this region and it can induce the generation of additional income, infrastructure development, job creation, education and housing. This study suggests that there is significant potential for the further development and exploitation of agricultural tourism.

Submitted in fulfilment of the requirements for a Master’s Degree in: Tourism and Hospitality Management, Durban University of Technology, 2017. / This thesis discusses the concept of community participation and tourism development in KwaZulu-Natal using a case study of the Didima Resort and Umhlwazini community in Bergville, Drakensberg. In order to examine the research topic, the thesis scrutinizes the following key concepts: community participation in tourism development; tourism development initiatives for the local community of Umhlwazini; and, the contribution of tourism development towards community enhancement. The research was guided by four research objectives: (1) To investigate the level of understanding and awareness that the Umhlwazini community have regarding tourism development and the importance of community participation; (2) To investigate whether there is active community participation and whether there are tourism development initiatives or practices the resort authority is offering to the local community; (3) To ascertain strategies employed by Didima Resort to encourage maximum participation of communities for development of tourism at Umhlwazini; and, (4) To identify problems that hinder the community's participation in tourism development at Umhlwazini. The outcomes from the interviews indicate that the majority of the Umhlwazini community members are willing and interested in participating in the development of the tourism initiatives happening at Didima Resort and within their community. Currently, the community's participation in tourism development in their area is predominantly at the level of temporary jobs which are occasionally offered to unskilled labour. Work opportunities for skilled workers are non-existent so that not even a single member from the community is part of the Didima Resort management team. Recommendations arising from the study include but are not limited to the following: There must be a vigorous, selfless and mutual cooperation between the following role players; Amangwane Traditional Council, Ezemvelo KwaZulu-Natal Wildlife (Didima), Ingonyama Trust, Okhahlamba local municipality and the community of Umhlwazini. This association will ensure that the interests of the community are taken into account and that the community is part and parcel of any tourism development projects taking place in the Umhlwazini area. There is an obligation for community enhancement programs such as tourism awareness campaigns and tourism seminars in the Umhlwazini community. Ezemvelo KwaZulu-Natal Wildlife (EKZNW) must put more effort into advertising and promoting community products such as bicycle hire and handcraft work. That effort can increase the visibility and sales of such community products. Community problems appear to be more noticeable than benefits. Some of the problems identified are: the lack of jobs from Didima Resort; no improvement in the infrastructure of the community; local artistic talent is not utilised during mega events happening at Didima. The lack of tourism awareness and education was identified as two main causal factors that impede community participation in tourism development, as well as the breakdown of communication between Ezemvelo KwaZulu-Natal Wildlife and Umhlwazini leadership (traditional council and contemporary political councillor). According to the outcomes derived from analysis of the data from interviews, this research study concludes that local community members desire to play an active role in the tourism development process of Didima and Umhlwazini. In general, community members want to see decisions about tourism development in their area made co-operatively by Ezemvelo KwaZulu-Natal Wildlife, Okhahlamba municipality and local leaders (Amangwane Traditional Council) in consultation with the local community of Umhlwazini. They also want to be recipients of tourism benefits and want transparency regarding the community levy fund which is meant to support community projects. This research study further concludes that there is great potential for community participation in tourism development initiatives at Umhlwazini community and Didima Resort. There are various tourism opportunities for the community which can be explored including a traditional restaurant and a cultural village which would benefit the community immensely. The community of Umhlwazini needs to be empowered with knowledge, business skills and financial assistance to start business ventures. It is only when the local community benefits financially that their participation in tourism development will become meaningful to them. / M

Magister Artium - MA / In South Africa, poverty engendered by the apartheid regime has long been part of the fabric of the economy. Against this background of social marginalisation, material deprivation and individual vulnerability, tourism has over the years increasingly been mooted as a strategically important and lucrative sector that, if fully explored and exploited, would lead to sustained poverty alleviation in the Republic of South Africa. The central aim of this study was to establish whether tourism as evident in the Spier Tourism model is a sustainable poverty-reduction strategy. The specific objectives of this study were to examine the socio-economic impact of Spier tourism initiatives on its workers (previously disadvantaged individuals) and the local population, to assess the pro-poor tourism practices as implemented by Spier in relation to Rogerson's pro-poor approach, to identify the challenges that Spier is facing in its pro-poor tourism approach with respect to poverty reduction goals, to provide recommendations on how the challenges can be met most effectively and to examine how pro-poor tourism can be promoted and enhanced in South Africa. The study employed both the qualitative and quantitative research designs. Data were collected through different qualitative and quantitative techniques (in-depth interviews, focus group discussions, questionnaire). Summary findings indicate that Spier has positively contributed to the socio-economic improvement in the living standards (contribution to livelihood - increased income, enhanced health and food status), through job creation, improved education/healthcare, empowerment through training and skill development, investment in the corporate social responsibility. However, Spier is still grappling with challenges such as racial disputes, insufficient income of employees and unqualified staff to mention a few. This study makes several recommendations which are based on the findings. / South Africa

Submitted in fulfillment of the requirements for the degree: Master of Management Sciences: Marketing, Department of Marketing and Retail Management, Durban University of Technology, Durban, South Africa, 2016. / Social media is increasingly playing an important role in promoting tourism. The SAT Strategy (2013: 12) suggests that the opportunities in the tourism industry are so numerous but are not yet fully exploited where more marketing is needed to create more awareness. Leung, Law, Hoof, and Huhalis (2013: 5) add that travellers have widely adopted social media in order to search for information, organise, share and annotate their experiences and stories through micro blogs and blogs, online communities, media sharing sites, and other tools collaboratively. Tourism marketers are also considerably using social media to engage with actual and potential tourists throughout the decision making journey (Hudson and Thal 2013: 157). According to Hanekom (2015: 1) tourism is regarded as a critical component on the National Development Plan of South Africa because of its capacity to spur growth across the wider economy and create jobs. There is a need for ongoing efforts to promote the tourism industry for it to remain competitive and continue contributing to the welfare of the people. The aim of this study is to determine the influence of social media in promoting tourism business activities in Durban, South Africa. The primary objective of the research is to examine the value of social media in promoting tourism in Durban. Durban is regarded as the leading tourism destination in South Africa and is globally marketed by an official marketing unit known as Durban Tourism-a part of the eThekwini Municipality (Durban Tourism 2012.4). The study followed a quantitative research method in order to attain the set objectives of the study. Non-probability sampling technique was employed in recruiting the participants. Convenience and purposive sampling techniques were used to generate the sample population in this study. The target population for the study were all the tourists that visited the Durban tourist destinations. The researcher managed to secure a 90% response rate as 272 questionnaires out of 300 were collected. A structured self-administered questionnaire with 42 questions was used in the survey that was conducted to obtain primary data. The study used both descriptive and inferential statistics. Statistical Package for Social Scientists (SPSS) version 23.0 was used to analyse the data. The results suggest that social media is of strategic importance in promoting tourism in Durban. Theorists in the literature review highlight that the influence of social media is more pervasive and compelling than conventional mass media because of its ability to influence a larger number of people, the ability to deliver rich information, and the minimal effort required from individuals to make influence attempts (Guo (2014: 3). The majority of tourists indicated that they are active on social media platforms of which, WhatsApp and Facebook had the highest numbers of users. The study also revealed that social media is not an optional extra in the tourism industry and suggests that, tourism companies, like any other company, must participate on Twitter, Facebook, MySpace, and other social media sites in order to succeed in today’s highly competitive business environment (Kaplan and Haenlein 2010:62). The study recommended that tourism authorities must encourage South Africans to visit their own country, adopt and integrate new social media applications, use social media to create awareness of the positive transformations that have taken place in the city, and offer more secure online holiday-purchase provisions. The study recommends further research to be undertaken on the influence of specific social media sites to allow more understanding and use of appropriate social media platforms by marketing practitioners. / M

This research study aims to investigate what is there on offer for tourists in Mnquma Local Municipality, such as products (arts and craft, accommodation establishments and places of interests), their readiness for tourist consumption (state, accessibility), tourism routes and the understanding of communities on tourism and what can be derived from it to improve their livelihoods. This in turn will establish whether the tourism sector can be used as a tool for local economic development in the municipality. In the end, this study will make recommendations on what needs to be done in the municipality for the tourism sector to be more effective for the local communities and the municipality. The researcher has conducted a qualitative research study through the use of structured questionnaires as the data collection tool, in order to obtain information from specific population members of the concerned local municipality on tourism and LED issues. The study has been conducted from twenty three accommodation establishments in Mnquma Local Municipality. During the data collection period, the researcher discovered that these accommodation establishments are facing a number of challenges ranging from poor accessibility and signage for which the study is expected to address these in the recommendations. The study will include a purposive sample of tourism businesses in the hospitality sector in Mnquma Local Municipality. From the purposive sample, the researcher opted for total population sampling which is a type of purposive sampling technique where the researcher chooses to examine the entire population. At the end, researcher recommends that the municipality needs to address the infrastructural challenges such as roads (for accessibility to tourist sites), electricity and health centers to be able to support tourism economic activities. It also needs to ensure on the continuous hosting of events to address the seasonal nature of tourism and to market the municipality as an event destination. The researcher also recommended the establishment of partnerships with sector departments and parastatals such as SEDA, DTI, ECPTA, TEP etc. Lastly, being such a rural municipality with a rich history, culture and heritage, it is recommended that the municipality must prioritise tourism as a tool for Local Economic Development to better the lives of its population and to improve its economy.

Tourism has come to be seen as a key driver for local economic development in South Africa, as it provides opportunities for pro-poor and community-based initiatives. On a global scale, the challenges of confronting poverty and unemployment continue to dominate the development agenda. The ability of Local Economic Development (LED) to empower local people has earned favour with national governments and development theorists. The imperative facing South Africa to achieve a more equitable and sustainable economy is essentially the challenge to adopt and implement a development approach that will reduce poverty and unemployment (which are the two key objectives of LED) to the greatest extent. It is within this context that the South African government has sought to incorporate LED into their economic development framework, predominantly through the decentralisation of development control and planning to the local government level. This study examined the contribution of guest houses to economic growth and employment as key components of LED in a sustainable manner. The study revealed that guest houses are playing a key role in the development of the local economy in the Eden district region. Guest houses are providing employment opportunities to the local residents both on a full-time and part-time basis. Further to this, guest houses are buying many locally-produced products and services from local suppliers and this contributes to economic growth of the local economy. However, this study also found that many of the guest houses in the area are not aware of government incentives available to support them and very few of them have made use of these services. This is something that needs to be addressed if these guest houses are to continue to strengthen the local economy and provide employment opportunities in a sustainable manner. The study revealed that many of the guest houses are operating in an environmentally friendly manner and this will ensure their future sustainability. The broader situation and the contribution of the accommodation sector as critical assets in local and national tourism economies has been thoroughly researched in tourism research around the world. Existing work on the accommodation sector in the South African tourism economy is mainly urban-focused and indicates that its local development impacts can be positive albeit not always maximised through local linkages, however, only a limited amount of academic investigations examines the contribution of tourism sub-sectors to economic growth and employment. The authenticity of this study is based on Its contribution which must be viewed in relation to the relatively limited body of literature in the contribution of tourism sub-sectors to economic growth and employment and in this case guest houses as one type of accommodation sub-sector.

The Chinese inbound tourism market to SA has been acknowledged as an emerging market. However, South African tour operators experience difficulties in establishing and developing viable partner relationships with Chinese travel agents. Recognizing the size, importance and complexity of this market, the major purpose of this research is to explore and investigate the crucial process of developing Sino-South African partnership relationships in the tourism industry, to facilitate the establishment of business relationships with Chinese travel agents. This study is draws on applied marketing, management and cross-cultural theories on networking to explore the process of developing partnership relationships in the Chinese inbound tourism market to SA. The literature on networking, the development of networking relationships, and the effect of guanxi (connection), a key feature of Chinese business networking on partnership relations are reviewed. Given the limited research conducted on this topic and its cross-country nature, a quantitative research method was adopted for this study. Specifically, this study utilized e-mail survey techniques to explore the relationships between South African inbound tour operators and Chinese travel agents. This study identifies that the process of developing partnership relationships between Chinese travel agents and South African inbound tour operators is culturally embedded. They are giving rise to communication problems that affect partnership relationships. A new stage model of the development of partnership relationships between South African inbound tour operators and Chinese travel agents is therefore developed. In particular, the study identifies important factors in the process of developing business relationships. For example, mutual commitment, the pricing issue, word-of-mouth, and quality of services are all considered crucial in attaining long-term stable partnership relationships. Guanxi plays a significant, but not decisive role in the process of developing partnership relationships between Chinese travel agents and South African inbound tour operators. However, guanxi relationships can provide added value to the partnership relationships.