This study looks at the ailing Zimbabwean tourism industry and efforts to reverse the negative trend in tourist arrivals. Despite this sector of the economy enjoying positive growth both globally and at a regional level, the local industry had been adversely affected by negative perceptions about the country. The Zimbabwe Tourism Authority (ZTA), whose mission is to professionally market Zimbabwe as a leading tourist destination, has embarked on various initiatives. Unfortunately however, the organisation has enjoyed limited success in recapturing the demand experienced in the years prior to 1999. In order to investigate other avenues to pursue, this study sought the perspectives of two major stakeholders of the local tourism industry. These were namely "buyers" comprising the international tourist, who were probed for their motivations in selecting a holiday destination. In addition, local "suppliers" to the sector who interface directly with the international traveller, were asked to give their perspective on the performance of the ZTA in fulfilling its mission. Personal interviews were conducted in the resort town of Victoria Falls. This area was chosen over other attractions in Zimbabwe because our neighbouring competitors, South Africa and Zambia have promoted the resort for their own benefit, at the expense of the local industry. Another reason is the worldwide recognition and appeal of the attraction, owing to its historical significance. The study established that the resort still enjoys immense popularity, with international visitors opting to return several times in order to gaze at the scenic wonder. However, since the falls lack a truly Zimbabwean identity or image, travel agents and tour operators have either channeled tourist to the Zambian side or flown them in via South Africa as day visitors. The resultant effect has been minimal financial benefit to Zimbabwe by way of receipts from tourist expenditure. Adopting a co-operative strategic orientation with these neighbouring countries is recommended. At a local level the study found that the local tourism industry lacked a unified approach in tackling the challenges facing sector. / Thesis (MBA)- University of Kwazulu-Natal, 2004.

Every nation exists as a brand with either positive or negative attributes and any other nation and individual that interact with it either will positively or negatively contribute to its nation image. A nation’s brand image may have evolved over many years, shaped by wars, religion, diplomacy or the lack of it, international sporting triumph or disasters, and by the brand itself. Zimbabwe as a nation is suffering from a negative image gained during 2000-2008 that has been characterised by inter alia the fast track land reform programme, political instability, corruption, hyperinflation, and so forth. The country has experienced a major transformation in its political environment that has had a positive effect on all sectors of national development. The new inclusive government, thriving on national unity has seen the people of Zimbabwe combining effort to work together to sustain the development of the country. The aim of this study was to investigate how nation branding for Zimbabwe can help the country to brand itself as a safe destination for tourists, investors, and visitors. The major question therefore, pertains to how all sectors in the economy of Zimbabwe can combine their efforts to brand Zimbabwe and make it compete more efficiently at all levels. Empirical findings revealed that tourist attractions have a positive relationship with nation branding. The empirical results also indicated that entertainment events have a positive relationship with nation branding. It can be recommended that Zimbabwe needs to identify tourist attractions and entertainment events to increase its nation branding. The empirical results of the study also indicated that nation branding has a positive relationship with nation building in Zimbabwe. It was also shown that nation branding has a positive relationship with good governance in Zimbabwe. These results indicate that it would be easier to build the Zimbabwean nation when its brand is strong. Good governance, on the other hand, will increase if the nation’s branding improves.

MA (Youth in Development) / Institute for Gender and Youth Studies / Commercial sex work (CSW) has turned out to be a subject of concern in most societies. CSW occurs in most countries of the world, and has existed since ancient times. Different nations have different viewpoints with regards to prostitution. In some nations it is illegal while in others it is legal. Prostitution is regarded as a social problem that offends culture, societal morals and values and leads to the spread of Sexually Transmitted Infections (STIs). In most studies about sex work, male counterparts receive little attention but they play a role in the industry. In light of the profiled background context of the problem, this study explored the experiences of female sex workers (FSWs) at Ngundu Growth Point in Zimbabwe. This study endeavored to examine the circumstances that drive women into CSW and the impact of prostitution on the wellbeing of FSWs. The study further examined the role played by government, Non-Governmental Organizations (NGOs) and health professionals towards service delivery to CSWs. In order to understand the experiences of sex worker intersectionality and feminist standpoint theories were deployed. A case study approach involving Ngundu growth point in Masvingo was utilized. The choice of Ngundu emanated from the fact that it is located along the highway that connects South Africa with Zimbabwe, Zambia and Democratic Republic of Congo and as a result, it experiences varying prostitution encounters. Methodologically, the study followed a qualitative research path involving the use of open-ended interviews as data collection methods. A total of nine participants were interviewed that includes sex workers as well as the key informants. Data analysis was done using thematic analysis. The overall study finding was that prostitution at Ngundu is proliferating due to economic hardships where most people are unemployed and living in poverty. From the field interviews with those involved in the prostitution business, it emerged that the socioeconomic situation in the country is forcing women to be in the sex industry. The recommendation proffered is that is that the government should create employment opportunities for the people, open vocational training centres and there should be awareness campaigns targeting sex workers. / NRF

There remain vast knowledge gaps in the global south as to how tourism will affect climate change and vice versa. Recent extreme weather events in southern Africa attributed to climate variability and change have led to speculation that, the Victoria Falls, is under threat from climate change. This research was aimed at examining the two-way linkage between tourism and climate change. The research adopted a pragmatism paradigm in a mixed-method case study. A number of research techniques were used to investigate the problem, namely: an online survey (n=427), secondary data analysis, field observation and interviews. Data analysis was done making use of Mann-Kendall Trend Analysis, QuestionPro analytics, Microsoft Excel Analysis Toolpak, Tools from ArcMap 10.3.1 and SPSS 24. Content analysis and thematic analysis was used to analyse secondary and interview data respectively. It emerged that the Victoria Falls is experiencing climate change, which resulted in statistically significant increase in temperature over the past 40 years of between 0.3°C and 0.75°C per decade. However, no significant changes in rainfall were noted, although there has been a seasonal shift in average rainfall onset. Weather extremes and annual rainfall point to increased occurrence and severity of extreme years of droughts and wetting which has in turn also affected waterflow regime at the waterfalls. The changes have a negative impact on wildlife, tourists, and tourism business in the area. The study also revealed that tourism is an equally significant driver of climate change through carbon emissions throughout its value chain. Carbon emissions from tourism value chain are set to increase in the foreseeable future despite efforts of going green by the industry owing to exponential growth of the industry. There is, therefore, a need for the industry to adapt, mitigate and intensify green tourism efforts to achieve sustainability. The study further suggests that there is a need for better communication and education to build resilience and capacity for the tourism industry to deal with climate change. Further research is suggested to ascertain the tourism threshold for the area, impact of climate change on wildlife and basin changes that led to water flow increase in the Zambezi River. / Environmental Sciences / Ph. D. (Environmental Management)