To explore the destination images of Thailand as a tourist destination from the point of view of Swedish Generation X tourists in Västerås by examining their satisfaction/dissatisfaction and behavioral intentions after traveling to Thailand. To test the theoretical DI formation and interrelationships of those components. A qualitative research approach with in-depth interviews to collect empirical date derived from respondents’ first-hand experiences. Destination Image Theory was used as a background and Content Analysis Approach was used to analyze data.  Thailand was perceived positive and negative by Swedish generation X tourists in Västerås. They were satisfied with their stay at Thailand. After traveling to Thailand, most of them would like to revisit Thailand, but few of them want to travel to new destination. All of them are willing to tell friends or relatives about their experiences in Thailand.

Reintroduction programs have often been used to help redress serious declines across species' former ranges, but they suffer from high expense and low success rates. Tourism is one tool that could be used to support such programs, by generating funding for the programs and the local community, and by educating tourists about reintroductions and conservation. However, if tourism is not incorporated successfully into reintroduction programs, it may not provide any advantages and may even harm the reintroduction. There is a need to find ways to ensure efforts to integrate tourism and reintroductions achieve positive conservation outcomes. This is a topic that has been little researched to date. To achieve positive conservation outcomes, the enterprises must have financial sustainability and sustainable mammal populations. This thesis investigates ways to achieve these dual goals. The international literature is reviewed to establish what can be learnt from previous reintroduction attempts to increase the likelihood of reintroductions of mammals being successful. A number of broad measures are established, including starting the enterprises by reintroducing herbivores and early breeders, preferably wild caught, and then moving to carnivores or omnivores and captive-bred animals when staff have more experience. Some new ideas are developed for experimental releases that will add to the available knowledge on how to increase the chance of successful reintroductions. Tourism enterprises based on reintroductions of threatened native mammals in Australia and South Africa are reviewed. The review shows tourism enterprises based on reintroductions make significant contributions to conservation, but enterprises in Australia need to diversify further. It also describes a number of significant obstacles that enterprises in Australia and South Africa face in achieving financial sustainability and sustainable mammal populations. It then provides recommendations for dealing with the problems, such as employing staff or consultants with knowledge of wildlife management and marketing, and allowing tourists to view wildlife only on guided tours. Finally, the review identifies ways that government bodies in Australia could better facilitate enterprises based on reintroductions, such as making endangered species available free of charge or heavily subsidised at this stage, and then later running wildlife auctions. Legislation systems applying to tourism enterprises based on mammal reintroductions in Australia and South Africa are also reviewed. The review identifies a number of shortcomings of the current Australian legislation that affects the ability of government bodies to facilitate the development of such enterprises. Certain changes to the legislation are suggested. The international literature on factors influencing tourist satisfaction is reviewed and field research at an Australian case study site described, to determine ways tourism enterprises based on reintroductions can maximise tourist satisfaction. The field research draws out a number of new lessons for satisfying tourists, including: placing supplementary food or building waterholes in grasslands and areas with sparse vegetation; providing supplementary food for some species of wildlife; and providing pamphlets with information on the wildlife. The field research also illustrates some new ideas for tests to determine which methods should be used to maximise tourist satisfaction at a specific site, such as testing whether it is better to run tours in vehicles or on foot. The published international literature on minimising impacts of tourism on wildlife is reviewed and field research at one Australian case study site and one Chinese case study site described, to determine how to minimise the negative impacts of tourists on wildlife. The field research illustrates some new ideas for tests to determine which techniques should be used to minimise the impacts of tourism on wildlife at a specific site, such as tests to determine whether it is necessary to ensure tourists remain on the path at all times. The thesis then brings all these elements together into a flow chart giving recommendations to increase the rate of success of tourism enterprises that reintroduce mammals in achieving financial sustainability and sustainable mammal populations.

The literature review on tourist satisfaction revealed that a satisfied tourist leads to positive word of mouth recommendation to friends and family, loyalty (return visits), competitive advantage and long-term profitability and sustainability. These favourable benefits resulting from satisfaction are necessary for any destination to survive in the competitive tourism industry. The Addo Elephant National Park (AENP) is one of 21 national parks in South Africa and is managed by SANParks. Data captured from visitors to the (AENP) was used to achieve the objective of this study. As national, regional, local and privately owned parks (private game farms) strive to increase their share in the international and national market, it is important to understand why visitors return to a certain destination and the role service plays in the return decision. Literature on satisfaction identified two components that contribute to return visits. These were service (delivering quality service) and travel motivation (why people travel to a certain destination). The aim of this research was to determine the relationship between satisfaction, service and travel motivations of the visitors to the AENP. To achieve this, data captured from 2005-2007 by the Institute for Tourism and Leisure Studies on the AENP was firstly used to determine the visitors? profile and, secondly, to apply factor analyses and the t-test. The factor analyses were applied and, in both cases, four factors were identified. In the case of the service factors, hospitality services, general services, activities, and infrastructure disseminations were found and, in the case of travel motivation factors, learning experience, activities and events, escape and family socialising. The t-tests were used to determine whether or not visitors' expectations were met. This was also used to determine the relationship between travel motives, service and satisfaction of the visitors to the AENP. Findings indicated that the visitors whose primary travel motivation expectations were met rated the services higher than visitors whose primary travel motivation expectations were not met. The research therefore confirmed that there is a relationship between service and travel motivation. In terms of visitors' satisfaction, the relevance of the relationship between travel motives and service is lower if the visitors' primary travel needs are met, with a higher relevance of the relationship if the primary travel needs are not met. Park management can use these results as tools to ensure that the product offered guarantees visitors' satisfaction and therefore contributes to long-term park sustainability. Therefore park management can obtain the ideal tourist experience by not only focusing on the travel motives but also on the quality of service delivered at the park. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2011.

The literature review on tourist satisfaction revealed that a satisfied tourist leads to positive word of mouth recommendation to friends and family, loyalty (return visits), competitive advantage and long-term profitability and sustainability. These favourable benefits resulting from satisfaction are necessary for any destination to survive in the competitive tourism industry. The Addo Elephant National Park (AENP) is one of 21 national parks in South Africa and is managed by SANParks. Data captured from visitors to the (AENP) was used to achieve the objective of this study. As national, regional, local and privately owned parks (private game farms) strive to increase their share in the international and national market, it is important to understand why visitors return to a certain destination and the role service plays in the return decision. Literature on satisfaction identified two components that contribute to return visits. These were service (delivering quality service) and travel motivation (why people travel to a certain destination). The aim of this research was to determine the relationship between satisfaction, service and travel motivations of the visitors to the AENP. To achieve this, data captured from 2005-2007 by the Institute for Tourism and Leisure Studies on the AENP was firstly used to determine the visitors? profile and, secondly, to apply factor analyses and the t-test. The factor analyses were applied and, in both cases, four factors were identified. In the case of the service factors, hospitality services, general services, activities, and infrastructure disseminations were found and, in the case of travel motivation factors, learning experience, activities and events, escape and family socialising. The t-tests were used to determine whether or not visitors' expectations were met. This was also used to determine the relationship between travel motives, service and satisfaction of the visitors to the AENP. Findings indicated that the visitors whose primary travel motivation expectations were met rated the services higher than visitors whose primary travel motivation expectations were not met. The research therefore confirmed that there is a relationship between service and travel motivation. In terms of visitors' satisfaction, the relevance of the relationship between travel motives and service is lower if the visitors' primary travel needs are met, with a higher relevance of the relationship if the primary travel needs are not met. Park management can use these results as tools to ensure that the product offered guarantees visitors' satisfaction and therefore contributes to long-term park sustainability. Therefore park management can obtain the ideal tourist experience by not only focusing on the travel motives but also on the quality of service delivered at the park. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2011.

In 2016 Cyprus received 3,2 million international tourists. The island is considered as the 40th most popular destination in the world, while if counted per capita of local population Cyprus has a 6th place worldwide. There are some 200,000 tourists from Sweden travelling to the island annually. Swedish citizens, in a similar fashion with the rest of Nordic countries enjoy a similar consumer behavior and high purchasing power. Understanding how Swedish tourists perceive image of Cyprus helps to nuance the view of visitors coming from Nordic countries onto the destination. The visit experience plays an important role to reduce the destination image stereotyping, which caused by different information sources that may lead to a change in destination image after visitation. Positive destination image leads to satisfaction and revisit intentions. This thesis investigates in detail how Swedish’ tourists perceive the destination images during their visit on Cyprus. The researcher followed semi-structured qualitative research method with the use of in-depth interviews to collect empirical data with respondents who have visited Cyprus. Destination image theory is utilized to support the theoretical ground for the thesis, while a textual content analysis was used as a tool for analyzing the interviews. Adopting the qualitative research approach provided the opportunity to capture the holistic components of Cyprus destination images while Cyprus touristic’ attributes were identified and ranked based on their functionality and psychological dimensions. Conducting this research provided the researcher the chance to test the theoretical destination image formation and the interrelationship among the destination image different components. Cyprus images after visiting the destination differ from the pre-visit stage as images were modified after visiting the destination. Swedish tourists upon their visit perceived the images of Cyprus in positive and negative ways. Cyprus Tourism Organization can benefit Cyprus by considering the negative notions found in this research and try to solve these problems or minimize their effects as possible.

Nowadays, it is very important to study tourist loyalty and its influencing factors in the field of tourism research. After expatiating the importance of global tourism to regional development, this paper introduces the concept of tourism loyalty and its related influencing factors and tries to analyze how tourist loyalty is formed in Gotland tourism, so as to realize the sustainable development of the tourism industry on Gotland. The purpose of this study is to study the influencing factors of tourists' loyalty and to deepen tourists' impression and perception of Gotland. Through quantitative and qualitative research methods, this paper concludes that tourist destination knowledge, tourist perceived evaluation and satisfaction will have a positive impact on tourist loyalty. This paper can provide some references and basis for local tourism stakeholders to formulate tourism development strategies in the future.

Cultural heritage tourism is still the growing segment of tourism industry. Moreover, many tourists prefer exploring something new, cultural heritage tourism (CHT) has become one of the major "new" segments of tourism demand. Therefore, it is true that cultural heritage tourism has been one of the major sources of both quantitative and qualitative growth of tourism industry in many countries. In regard to the context of cultural heritage tourism industry, by identifying the relationship and impacts between tourist motivations, tourist satisfaction, and overall sense of tourist well-being, tourism marketers and administrators who are engaged in cultural heritage tourism can improve strategies for creating tourist's distinctive experiences, allowing tourists to become more physically and emotionally engaged in cultural heritage tourism destinations. However, there is, if any, very limited work that explores the link between cultural heritage tourism experiences and overall sense of tourist well-being induced by these experiences. Therefore, this study examines what attributes on tourist motivation contribute to the overall sense of well-being of tourists who visit cultural heritage tourism destinations. Therefore, this study examines what attributes on tourist motivations contribute to the satisfaction and the overall sense of well-being of tourists who visit cultural heritage tourism sites. An online survey using panel data from a marketing research company was used to collect 350 completed questionnaires. Tourist motivations (HONs and LONs), tourist satisfaction, and overall sense of tourist well-being were measured using different scales from previous researches discussed in the literature review. This study conducted various analyses including a profile of 350 respondents based on descriptive statistics, exploratory factor analysis of tourist motivations, correlation analysis of all constructs, and path analysis for the conceptual study model to understand the relationships between tourist motivations and tourist satisfaction, tourist motivations and overall sense of tourist well-being, and tourist satisfaction and overall sense of tourist well-being and identify impacts of each construct on the study model. This study contributes to the growing body of knowledge in understanding the link between cultural heritage tourism and overall sense of tourist well-being and identifying the perceived value and critical role of tourist motivations and tourist satisfaction connecting to overall sense of tourist well-being by establishing a theory based on empirical link between tourist motivations and overall sense of tourist well-being via tourist satisfaction in the context of cultural heritage tourism business. / Master of Science

<p>Tуристички водичи су веома важни у туристичкој индустрији. Неретко управо од њихових перформанси зависи и целокупно туристичко задовољство (и&nbsp; дестинацијом и комплетним пакет аранжманом). У литератури има мало радова, посебно у Србији,&nbsp; који се баве повезивањем перформанси туристичког водича и задовољством туриста&nbsp; &ndash;&nbsp; посебно их је мало у области културног туризма. Важан теоријски допринос ове дисертације је&nbsp; у вези са&nbsp; препознавањем значаја перформанси које су кључне код туристичког водича како би он својим делањем задовољио туристичке потребе. За потребе дисертације урађено је истраживање на узорку од 255 туриста из земље и&nbsp; иностранства&nbsp; при њиховим посетама&nbsp; Нишу, Новом Саду и Београду, на&nbsp; просторима који предствљају&nbsp; важне центре&nbsp; културног туризма&nbsp; у Србији и то на следећим локалитетима:&nbsp; музеји, галерије&nbsp; и&nbsp; градска језгра.&nbsp; У&nbsp; вези са задовољством туристичким услугама,потврђена&nbsp; је&nbsp; хипотеза&nbsp; која&nbsp; је&nbsp;&nbsp; постављена као основа&nbsp; исраживања, а која гласи: перформансе туристичког водича дикретно утичу на&nbsp; степен задовољства туриста. Потврђене су и следеће хипотезе: Туристички водич може својим адекватним перформансама да лошу&nbsp;дестинацију подигне на виши ниво и обратно&nbsp; је такође потврђена;&nbsp; Задовољство&nbsp;туриста услугама туристичког&nbsp; водича директно утиче на задовољство целокупним пакет аранжманом&nbsp; је такође потврђена;&nbsp; Задовољство туриста неком туром зависи и од степена задовољства услугама туристичког водича и од задовољства&nbsp; перформансама водича; Испитаници различитих социо-демографских&nbsp; карактеристика се разликују према степену њиховог задовољства услугама&nbsp; (перформансама) туристичког водича;&nbsp; Задовољство&nbsp; туриста перформансама туристичког&nbsp; водича разликује се код људи са различитом учесталости&nbsp; путовања;&nbsp;&nbsp;&nbsp; Постоје одређене перфомансе туристичког водича које су универзалне и високо рангиране без обзира на социо-демографске особине испитаника.&nbsp; Једина хипотеза која се одбацује гласила је:&nbsp; Висина месечних примања утиче на задовољство туриста перформансама водича и свеукупно задовољство&nbsp; туристичким аранжманом. Практични допринос овог рада огледа се у&nbsp; препознавању значаја свих&nbsp; перформанси туристичког водича,&nbsp; а које&nbsp; ће помоћи да се туристи са путовања враћају задовољнији.</p> / <p>Turistički vodiči su veoma važni u turističkoj industriji. Neretko upravo od njihovih performansi zavisi i celokupno turističko zadovoljstvo (i&nbsp; destinacijom i kompletnim paket aranžmanom). U literaturi ima malo radova, posebno u Srbiji,&nbsp; koji se bave povezivanjem performansi turističkog vodiča i zadovoljstvom turista&nbsp; &ndash;&nbsp; posebno ih je malo u oblasti kulturnog turizma. Važan teorijski doprinos ove disertacije je&nbsp; u vezi sa&nbsp; prepoznavanjem značaja performansi koje su ključne kod turističkog vodiča kako bi on svojim delanjem zadovoljio turističke potrebe. Za potrebe disertacije urađeno je istraživanje na uzorku od 255 turista iz zemlje i&nbsp; inostranstva&nbsp; pri njihovim posetama&nbsp; Nišu, Novom Sadu i Beogradu, na&nbsp; prostorima koji predstvljaju&nbsp; važne centre&nbsp; kulturnog turizma&nbsp; u Srbiji i to na sledećim lokalitetima:&nbsp; muzeji, galerije&nbsp; i&nbsp; gradska jezgra.&nbsp; U&nbsp; vezi sa zadovoljstvom turističkim uslugama,potvrđena&nbsp; je&nbsp; hipoteza&nbsp; koja&nbsp; je&nbsp;&nbsp; postavljena kao osnova&nbsp; israživanja, a koja glasi: performanse turističkog vodiča dikretno utiču na&nbsp; stepen zadovoljstva turista. Potvrđene su i sledeće hipoteze: Turistički vodič može svojim adekvatnim performansama da lošu&nbsp;destinaciju podigne na viši nivo i obratno&nbsp; je takođe potvrđena;&nbsp; Zadovoljstvo&nbsp;turista uslugama turističkog&nbsp; vodiča direktno utiče na zadovoljstvo celokupnim paket aranžmanom&nbsp; je takođe potvrđena;&nbsp; Zadovoljstvo turista nekom turom zavisi i od stepena zadovoljstva uslugama turističkog vodiča i od zadovoljstva&nbsp; performansama vodiča; Ispitanici različitih socio-demografskih&nbsp; karakteristika se razlikuju prema stepenu njihovog zadovoljstva uslugama&nbsp; (performansama) turističkog vodiča;&nbsp; Zadovoljstvo&nbsp; turista performansama turističkog&nbsp; vodiča razlikuje se kod ljudi sa različitom učestalosti&nbsp; putovanja;&nbsp;&nbsp;&nbsp; Postoje određene perfomanse turističkog vodiča koje su univerzalne i visoko rangirane bez obzira na socio-demografske osobine ispitanika.&nbsp; Jedina hipoteza koja se odbacuje glasila je:&nbsp; Visina mesečnih primanja utiče na zadovoljstvo turista performansama vodiča i sveukupno zadovoljstvo&nbsp; turističkim aranžmanom. Praktični doprinos ovog rada ogleda se u&nbsp; prepoznavanju značaja svih&nbsp; performansi turističkog vodiča,&nbsp; a koje&nbsp; će pomoći da se turisti sa putovanja vraćaju zadovoljniji.</p> / <p>Tour guides are very important in tourism industry. It is not the rare case that their performance determines the overall tourist satisfaction (both in terms of destination and package tour). There is very little paperwork, especially from the field of cultural tourism in Serbia that deal with the link between the tour guides‟ performances and tourists‟ satisfaction. The important theoretical contribution this&nbsp; dissertation&nbsp; has relates to the identifying the significance of the tour guides‟ performances that seem &nbsp; to be crucial for making their tourists satisfied. For this purpose, the research was conducted that included 255 Serbian and foreign tourists visiting Ni&scaron;, Novi Sad and Belgrade-&nbsp; the places that represent important centers of cultural tourism in Serbia and museums, galleries and downtown areas there. When it comes to the&nbsp; satisfaction with the tourist services, the hypothesis that has been proposed as a starting point for this research has been confirmed and it says that the tour guides‟ performances are directly related to the level of tourists‟ satisfaction. The following hypothesis have been confirmed as well: A tour guide with adequate performances is&nbsp; able to elevate a bad destination as well as the hypothesis that claims opposite; The hypothesis that states that tourists‟ satisfaction with tour guides‟ services is directly related to the overall satisfaction with the complete package tour is also confirmed; The tourists‟ satisfaction with the tour depends on the level of satisfaction with the tour guides‟ services as well as their performances; Interviewees with different socio- demographic characteristics differ in terms of the level of their satisfaction with tour guides‟ services (performances); The satisfaction with tour guides‟ performances varies depending on the travel frequency of interviewees; There are certain tour guides performances that seem to be universal and highly ranked no matter what socio-demographic characteristics of the interviewees are. The only hypothesis that&nbsp; is not confirmed states: The monthly income influences tourists‟ satisfaction with tour guides‟ performances and overall satisfaction with the package tour. Practical contribution of this thesis reflects the importance of identifying all the tour guides‟ performances that will help the tourists be more satisfied after they get home.</p>

<p>Предмет проучавања докторске дисертације&nbsp;&bdquo;Примена HOLSAT модела за истраживање&nbsp;задовољства страних туриста у градским&nbsp;центрима Србије&ldquo; је туристичко задовољство као&nbsp;средство за одређивање дестинацијског квалитета.&nbsp;<br />Београд и Нови Сад су најпосећенији градски&nbsp;центри Србије и представљају главне тачке развоја&nbsp;туризма у земљи, због чега су обухваћени овим&nbsp;истраживањем. Основни циљ дисертације је био да&nbsp;се утврди стањe квалитета, могућности и&nbsp;<br />перспективе развоја туризма у Београду и Новом&nbsp;Саду на основу задовољства страних туриста. У те&nbsp;<span style="font-size: 12px;">осврхе је упослен HOLSAT модел. Резултати&nbsp;</span><span style="font-size: 12px;">истраживања су остварили основни циљ&nbsp;</span><span style="font-size: 12px;">дисертације, а HOLSAT модел је потврђен као&nbsp;</span><span style="font-size: 12px;">адекватно средство за утврђивање дестинацијског&nbsp;</span><span style="font-size: 12px;">квалитета&nbsp; што може допринети његовој широј&nbsp;</span><span style="font-size: 12px;">употреби у домаћој литератури и пракси.</span></p> / <p>Predmet proučavanja doktorske disertacije&nbsp;&bdquo;Primena HOLSAT modela za istraživanje&nbsp;zadovoljstva stranih turista u gradskim&nbsp;centrima Srbije&ldquo; je turističko zadovoljstvo kao&nbsp;sredstvo za određivanje destinacijskog kvaliteta.&nbsp;<br />Beograd i Novi Sad su najposećeniji gradski&nbsp;centri Srbije i predstavljaju glavne tačke razvoja&nbsp;turizma u zemlji, zbog čega su obuhvaćeni ovim&nbsp;istraživanjem. Osnovni cilj disertacije je bio da&nbsp;se utvrdi stanje kvaliteta, mogućnosti i&nbsp;<br />perspektive razvoja turizma u Beogradu i Novom&nbsp;Sadu na osnovu zadovoljstva stranih turista. U te&nbsp;<span style="font-size: 12px;">osvrhe je uposlen HOLSAT model. Rezultati&nbsp;</span><span style="font-size: 12px;">istraživanja su ostvarili osnovni cilj&nbsp;</span><span style="font-size: 12px;">disertacije, a HOLSAT model je potvrđen kao&nbsp;</span><span style="font-size: 12px;">adekvatno sredstvo za utvrđivanje destinacijskog&nbsp;</span><span style="font-size: 12px;">kvaliteta&nbsp; što može doprineti njegovoj široj&nbsp;</span><span style="font-size: 12px;">upotrebi u domaćoj literaturi i praksi.</span></p> / <p>The subject of the dissertation &bdquo;Application of HOLSAT model for research of foreign tourists&rsquo; satisfaction in city centers of Serbia&ldquo;is tourist satisfaction as a tool for assessing&nbsp; quality of tourist destination. Belgrade and Novi Sad are the most visited&nbsp;urban &nbsp;centers of Serbia and they are the principal stages of the tourism development in the state, because they were included in this survey. The main goal of the dissertation was to find out the quality status, opportunities and prospects of development of tourism in Belgrade and Novi Sad based on satisfaction of the tourists. For this purpose it was employed HOLSAT model. Research results achieved the main goal of the dissertation,&nbsp; and HOLSAT model was confirmed as an adequate tool for assessing destination quality which may contribute to its widespread use in our literature and practice.</p>