ABSTRACT In recent years China's rapid rise and low-cost advantages, has brought the greatest impact on the printed circuit board industry, low-cost competition for the majority of Taiwanese companies are not strengths, combined with the financial crisis began in 2008, followed by 2009, the world consumer electronics market tightening, are tested in Taiwan for the production of printed circuit board industry base in the viability of manufacturers. In this study, through the study of Taiwan as a production base in case the printed circuit board companies, in the face of financial crisis in 2008, and follow-up to internal and external changes in the industry and the growth and decline of national competitiveness, the restructuring strategy is adopted to overcome the external environmental challenges of rapid change, which concludes with Taiwan as a production base of the printed circuit board industry, in the face of financial turmoil and economic environment changes and the overall production of cross-strait ECFA signed, to the advantage of strengths and talents of Taiwan culture resources, so printed circuit board manufacturing industry can continue to Taiwan as a production base, more competitive challenges towards internationalization. In this study, the research method is qualitative research in the case study method, the scope of the production base of a Taiwanese printed circuit board industry, the use of literature survey and data compilation, and the case company interviews, and data collation, the first stage first motive of enterprise transformation, analysis and use of five forces analysis and diamond model to understand the background and conditions of business transformation, the second stage, the case company interviews, SWOT analysis summarized the case company and the feasibility assessment and develop transformation strategies, and understanding of the transformation strategy of the key success factors. The study concludes on the hope that the production base in Taiwan for the printed circuit board industry in the face of changing external environment when assessing the feasibility of transformation strategy and development, and further development of Taiwan companies for the future a reference transformation strategy. Keywords¡GPrinted Circuit Board (PCB), Five Forces Analysis, Diamond Model, SWOT Analysis, Transformation Strategies

Today's organizations struggle to remain competitive due to challenges regarding changing technology and customer expectations. Although many organizations strive to digitally transform their business, they still fail due to digital incompetence, unpreparedness and ignorance. Thus, the thesis aims to investigate how to transform organizations into digital businesses, the required competencies of digital leaders and the interaction between digital leadership and digital transformation strategies. For this purpose, we conduct a systematic literature review to build a conceptual framework that, by hypotheses and propositions, may serve as a point of departure for future empirical research. With this model, we propose that leaders with higher levels of digital leadership, in terms of management skills, customer skills, digital skills and organizational skills, have a positive influence on the establishment of digital transformation strategies. Thus, this thesis contributes to an understanding of digital leadership, digital transformation strategies and the interlinkages between these.

Toute entreprise, par choix ou par obligation, doit s’adapter en permanence aux différentes évolutions économique, technologique et social de son environnement. Dans cette visée, des changements internes et externes s’avèrent nécessaires afin d’optimiser les performances existantes de l’entreprise. Pour anticiper et réussir ces changements, les organisations doivent réfléchir à une stratégie adéquate en tenant compte du volet humain, car toute modification ou rupture des pratiques de travail peut déstabiliser les habitudes des acteurs et dans certains cas peut être à l’origine des mécanismes de résistance. Dans la littérature académique et dans le discours managérial la résistance au changement est souvent présentée comme un fait négatif mené par une minorité d’individus impactant significativement les projets de changement. Dans ce sens, l’étude de la compréhension et de la mesure des résistances des acteurs est donc essentielle pour réussir le changement dans une organisation. Notre étude démontre que, pour ne pas compromettre la réussite du projet de changement, une analyse des niveaux de résistances s’avère nécessaire par le gestionnaire afin de minimiser les effets de la résistance des acteurs face au changement. Le dispositif de recherche diachronique nous a permis de suivre l’évolution des comportements des acteurs, d’un projet de changement, dans le secteur médical, pour faire émerger les principaux caractéristiques et les niveaux de résistances. L’intérêt de cette étude est de déterminer les différents niveaux de résistances pour identifier les freins possibles auxquels le manager devra faire face, et de proposer des solutions adéquates pour réussir de manière positive un changement dans l’entreprise. / Every company, by choice or by necessity, must constantly adapt itself to various economic, technological and social environment changes. From this perspective, the internal and external changes are needed in order to optimize the existing of the company. To anticipate these changes and to be successful, organizations need to consider an appropriate strategy taking into account the human dimension, because any modification or termination of work practices can destabilize the habits of actors and in some cases can cause resistance mechanisms. In the academic literature and in the managerial discourse, the resistance to change is often presented as a negative led by a minority of individuals impacting significantly change projects. In this sense, the study of understanding and measuring resistances actors is essential for managing change in an organization. Our study demonstrates that, in order to not jeopardize the success of the change project, an analysis of resistance levels is necessary for the manager to minimize the effects of the actor’s resistance to change. This diachronical research has allowed us to monitor the behavior of actors, a proposed change in the medical industry, to bring out the main characteristics and resistance levels. The interest of this study is to determine the different levels of resistance, to identify the possible obstacles, that the manager will have to deal and then to propose appropriate solutions to achieve positively the change in the company.