This Ph.D. thesis is aimed at inbound tourism in the Czech Republic, analysis of statistical data and their development in the period of years 2004 -- 2013, characteristics of the main source markets for the Czech Republic, and analysis of motives regarding participants of outbound tourism to the Czech Republic in the observed countries. The principal aim is to analyze and compare intensity of motives of the selected geographic, demographic, socio-economic, and behavioral segments for visits to the Czech Republic. An integral part of the aim is to suggest further possibilities of the motivation research and their exploitation in the marketing practice of the tourism industry. The author defines all theoretical terms closely connected with the tourism market segmentation, motives and motivations to travel including interesting view of them throughout history. It is evident that the travel motives influenced by various factors are differentiated parallely with the human society development. The author characterizes the Czech Republic destination offer and evaluates its inbound tourism in the period of years 2004 -- 2013 by means of 4 main indicators: number of guests, number of overnight stays, average length of stay, foreign currency incomes. The author also evaluates the researches focused on perception of the Czech Republic abroad that was carried out by the institutions representing the Czech Republic abroad. The detailed analysis of travel motivations was performed by the author herself in the form of questionnaires. Results of these analyses bring impulses to other possibilities of the research in the field of inbound tourism not only in the academic sphere but also in research work of state and public authorities, and in practice when creating tourism products and communications mix.

“Här kommer våra svenskar!” är en turismvetenskaplig studie som undersöker hur andra generationens invandrare från det forna Jugoslavien beskriver sina motiv till diasporaresor samt hur diasporaresorna påverkar andra generationens invandrare från det forna Jugoslavien identitetsupplevelser. Studien har hållit en kvalitativ ansats där nio informanter intervjuades om deras erfarenheter av diasporaturism. Den tidigare forskning om diasporaturism har legat till grund för vår studie. Majoriteten av den tidigare forskningen om diasporaturism fokuserar på första generationens invandrare. Forskning om andra generationens invandrare i allmänhet och andra generationens invandrare från det forna Jugoslavien i synnerhet är bristfällig. Denna studie påvisar att det finns indikationer på att diasporaturism har en påverkan på identitetsupplevelsen hos andra generationens invandrare från det forna Jugoslavien. Utöver att studiens informanter bekräftar den tidigare forskningens resonemang om diasporaturisters resemotiv kan studien även presentera ett outforskat bakomliggande resemotiv hos informanterna vilka är intressanta implikationer för den framtida forskningen. / “Här kommer våra svenskar!” is an tourism study that studies how second generation immigrants from former Yugoslavia describe their motives for diaspora tourism as well as how diaspora tourism effects the individuals perception of identity. This study has used a qualitative methodological approach where the empirical data was collected through nine interviews with second generation immigrants from former Yugoslavia concerning their experiences of diaspora tourism. This study shows that there is some indication that diaspora tourism has an effect on second generation immigrants from former Yugoslavias perception of identity. In addition to confirming previous diaspora tourism studies travel motives, this study also puts forward a previously unexplored underlying travel motive which has interesting implication for future tourism studies.