The thesis deals with the influence of brand on consumer buying behavior. The thesis is divided into theoretical and practical part. The theoretical part describes the brand, consumer buying behavior, brand Bio and the analysis of its external and internal business environment. The practical part of the thesis introduces Biofarm Filoun and analyzes its business. Also included is survey, which shows level of customer awareness of the brand Bio. Based on the analysis and the questionnaire a proposal for Biofarm Filoun is created with measures and recommendations leading to increased sales and further expansion of their Bio products among customers.

The subject of this thesis is the analysis of oligopolistic competition in the market of mobile telecommunications services in the Czech Republic in comparison with the neighboring country Germany. This thesis describes the behavior of companies in the telecommunications market in the Czech Republic and Germany and all members associated with them. The theoretical part of the thesis describes and analyzes in detail the oligopoly models. Its structures are precisely defined and the differences between the various models explained. And also, this part focuses on the competence and activities of the Czech Telecommunications Office and the Office for the Protection of Competition. It shows the important changes that have occurred in recent years in the context of these organs came, showing in which direction the market is evolving and identifies tools to help authorities intervene in the competitive environment of the market. In the analytical part there are characterized a specific telephone operators on the territory of the Republic with the focus on their rivalry with the problems of competitors in Germany, in order to predict the development in the near future. As a special area defined virtual operators and their specific market environment is defined relative to its specificity.

Topic of this thesis is a retail network and its development in the Czech Republic. Ahold Czech Republic, Inc. Operating hypermarkets Albert was chosen as a subjekt of study. Hypermarket study is applied on is in city of Hradec Kralove and analyzed area is Hradec Kralove county. The work consists of several parts. The first part is theoretical background, where characterization of the concept that are Essentials for the understanding of the topic is being described. Described terms are such as trade, retail trade, retail stores, hypermarket. Another section is devoted to the developmental stages of retail trade in the Czech Republic, as the name of work states. The third part focuses on Ahold Czech Republic Inc., competing chaos such as Kaufland Czech Republic and Tesco Stores CR, and also on the subjekt of this thesis hypermarket in Hradec Kralove. In this charter there is a comparsion of individual chaos as well as description of strenghts and weaknesses, price analysis is being applied, comparison of cash registers, hadnling times and services of individual hypermarkets are included as well. Another part is the iscussion of the results, where comments on individual analyzes are being applied. The thesis also includes a surfy and proposals for action. The last part is the conclusion that closes my thesis.

The main objective is to evaluate the position of Heineken in the market in relation to rival brewers. In this thesis will be used statistical data from the brewing industry and the subsequent assessment of the usability of the market with the possibility to increase sales effectiveness.

Práce se zaměřuje na problematiku civilních zbraní v České republice ve vztahu legislativy k tržním mechanismům. Zaměřuje se na šedou ekonomiku zbraní a poukazuje na nedokonalosti české legislativy. Dále práce ukazuje citlivost trhu se zbraněmi na legislativní změny ze strany EU a světového dění.

Topic of the thesis is to explain the influence of Asia culture on doing business, specifically focused on Chinese market. It analyses cultural differences and points out the importance of culture in business. In the theoretical part, the most important factors as well as all cultural influential factors are mentioned. Definition of culture itself is presented together with basic cultural elements and differeces among cultures. Further on, cultural dimensions of Geert Hofstede, one of the eminent world culture-scientist, are described, specifically focused on interaction among different cultures and organisational cultures. Practical part then puts more emphasis on the Chinese business culture itself. Topics such as business negotiation differences are starting the practical part, followed by behaviour patterns after coming to China and meeting future business partners with Chinese roots. After explanation of all the basic differences " on the first sight", author goes more into details and explains detailed differences connected with traditions, rules and all other necessary information about how to behave in the Chinese business enviroment. Thesiś focuses on all formal collective behaviour concepts, which are very important in the Chinese culture as well as its history and philosophy, which influences both their personal and professional life every day.

The subject of the thesis is the issue of unemployment of people over 50 years in the Czech Republic. On the basic of thypotheses it determines the causes of unemyployment surveyed age groups from the perspective of employers. The thesis first introduces the theoretical bases that are associated with unemployment and its context, labor market and labor market discrimination. Also mentions the view from the other side of the labor market, and provides informaiton regarding the recruitment and selection of new employees into the company. The next part is done empirical research, followed by discussion and evaluation to confirm or disprove the hypothesis and thus responds to the aim, which are the causes of unemployment examined risk group of people over 50 years.

Focus of this Diploma thesis is to analyze evolution of Milk Commodity Chain in Bosnia and Herzegovina in terms of the ongoing integration processes. In order to describe Milk Commodity Chain in Bosnia and Herzegovina author used Official Statistical Data from following sources: Statistical Agency of BiH, Federal Office of Statistics of FBiH, Institute for Statistics in RS, Milk Processing, Sarajevo, Ministry of Trade and Economic Relations, Federal Ministry of Agriculture FBiH and Ministry of Agriculture in RS. Furthermore following technological flow of material, "From Farm to Final Consumer", author characterized crucial milk markets in Milk Commodity Chain, milk marketing routes in BiH. Final section defines the issues of the amount and structure of production and price levels of raw materials. In conclusion that good cooperation and partnership within Milk Commodity chain is necessary, and only strong milk industry will make strong milk production.

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