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Public trust in the social system and media is falling. Media transformation, new media and social networks point to developments in postmodern societies which have accelerated trust erosion. Fragmentarization and social inequality fundamentally influence the order of today's world, even through the media. I focus in this work on how the trust or distrust in media and media discourse is constructed, what the relationship is between media and trust, how they intertwine and interact with each other. I describe the trust concept from its past history to the present, its meaning and principles of construction in media discourse. I highlight in a case study a concrete mediation of (dis)trust and its construction in the media coverage of the Czech alternative website Parlamentí listy as well as the topic of disinformation in the mainstream media. Based on this analysis, I also describe which social products the mistrust mediation brings and what the future development looks like. I also focus on social inequality as a significant cause of trust erosion, confidence in the media and also ontological security.

The diploma thesis "Fake News: Methods of assessing and verifying fake news by their recipients" is focused on the ways of evaluating media content by their recipients and the factors that affect the assessment process in the context of fake news phenomenon. The purpose of the thesis is to find out how people perceive the content they read; what affects their perception; and what are the criteria that govern their assessment. The theoretical part first defines the concept of fake (false) news, among other things in connection with the overuse of the term fake news. In the next chapters, the current role of the media and the issue of credibility and trust in the media are approached. The conclusion of the theoretical part discusses the social and psychological assumptions that affect the perception and actions of recipients. The second part presents the research background of this thesis. The research is based on a combination of qualitative and quantitative inquiry. The qualitative approach is focused on the description of the processes and criteria used by the recipients in assessing and verifying the news. Data collection is therefore realized through eight semi-structured interviews, which are analysed by the open coding method. The quantitative research part is based on hypotheses about the...