The goal of my thesis is to analyze anti-crisis measures of the hotel Westside located in the United States of America. The first chapter explains theoretical approaches to crisis and its impacts. It depicts crisis management approaches to successful crisis managing. In the next part of my thesis I look closer at the U.S. subprime mortgage crisis. I tried to show details of subprime mortgage crisis spreading into the financial sector and also its impacts on tourism industry. The last chapter of my thesis compares theoretical approaches with the real steps in the crisis. After analyzing the real hotel behavior, I can conclude the hotel managed the crisis successfully. Right identification of the crisis, choosing effective price strategy and additional financial resource utilization contributed to smooth managing of the crisis. There were mistakes made by human resources department. They made the impact of the crisis on the hotel bigger but their realizing taught the management of the hotel how to behave in the future.

美國次級房貸風暴自2007年7月爆發以來，除重創金融市場外，亦導致相關會計準則之修訂。本研究以我國金融業為對象，探討：（1）以公平價值認列之金融商品及相關金融資產負債之損益，其財務報導是否具有價值攸關性；（2）金融資產減損損失對投資人之影響是否重大；（3）可能產生減損損失之金融資產其財務報導是否具有價值攸關性；以及（4）財務會計準則第34號公報第二次修訂對投資人之影響為何。 / 本研究之主要發現如下：（1）以公平價值認列之金融商品具有價值攸關性，亦即其對投資人具有參考價值；（2）金融資產減損損失及無活絡市場之債券投資具有價值攸關性，金融資產減損損失增加時，會降低公司之價值，而影響投資人決策；以及（3）第34號公報第二次修訂之內容，對股價具有負向之解釋能力，亦即投資人並不認為金融商品重分類規定之放寬，有助於降低金融風暴對於金融業可能帶來的衝擊。 / Since the U.S. subprime mortgage crisis broke out in July, 2007, it not only inflicted heavy losses to global financial markets, but also caused changes in accounting standards. Using the financial industry in Taiwan as research sample, this study examines: (1) whether financial instruments measured at fair value and their reported gains and losses in the financial statements have value-relevance; (2) the influence of impairment losses of financial assets; (3) whether the financial instruments related to impairment losses of financial assets are value-relevant; and (3) the influence to investors before and after the Statements of Financial Account Standard (SFAS) No. 34 second revised. / This study’s major findings are as follows. The financial instruments measured at fair value are value-relevant and can provide incremental information to investors. Impairment losses on financial assets and non-active market investments also have value-relevance. If a company has more impairment losses on its financial assets, it may negatively affect the firm’s value and change investors’ decisions. As for the second revision of SFAS No. 34, it did not reverse investors’ expectations of the negative effect of the aforementioned financial crisis on the financial industry in Taiwan.