Thesis (M.Sc.)--Acadia University, 1999. / Includes bibliographical references (leaves 82-88). Also available on the Internet via the World Wide Web.

This thesis consists of three essays that examine issues on university attendance behavior, factorsof university completion, and the labor market value of a university diploma in Sweden. Essay [I] analyzes how the rapid expansion of higher education that increased the geographicalaccessibility to higher education in the 1990s affected university enrollment decisions amongvarious socioeconomic groups of young adults in Sweden. The empirical findings show that theprobability of enrollment in university education increases with accessibility to universityeducation. The results also indicate that accessibility adds to the likelihood of attending auniversity within the region of residence. Access to higher education more locally seems to havedecreased the social distance to higher education, meaning that the option of attending highereducation, as compared to entering the local labor market after upper secondary school, hasbecome a more common and a more natural alternative for more socioeconomic groups insociety. Essay [II] compares the performance of students in universities built before and after the largedecentralization and expansion of the higher educational system in Sweden, starting in the late1970s. Two outcome measures are used: (i) whether or not the student has obtained a degreewithin seven years after she initiated her studies; and (ii) whether or not she obtained 120 creditpoints (the requirement for most undergraduate degrees) within seven years. Controlling forseveral background variables as well as GPA scores in a binomial probit model, we show thatstudents at old universities are about 5 percentage points more likely to get a degree and about 9percentage points more likely to obtain 120 credit points. However, in an extended bivariatemodel where we consider selection on unobservables into university type, we cannot reject thepossibility of no difference in performance between the two university types. Essay [III] analyzes the labor market value of a university diploma (sheepskin) in Sweden. Incontrast to previous studies, this study only focuses on Swedish university students who havethree years of full time university education or more − where some have obtained a universitydegree, others not. The results show that for male students, the wage premium of possessing adegree, i.e. the sheepskin effect, is roughly 5-8 percent. For women, it is about 6-7 percent forthose who have completed four years of fulltime or more. For students who attended a moreprestigious university in the metropolitan areas in Sweden and majored in the natural sciences, asheepskin effect of roughly 13 percent for men and 22 percent for women is traced. However,this result did not hold among students who attended. Keywords: Higher education, university enrollment; university choice; accessibility; universitycompletion; selection bias; propensity score matching, sheepskin, human capital.

The purpose of this paper is to examine the relationship between eco-friendliness as part of University Social Responsibility (USR) and the impact it has on students and their attraction towards a university. Previous research have so far not investigated on such a connection due to a general focus on the private sector, companies and therefore Corporate Social Responsibility (CSR). However, the literature is full of workable information, theories and conclusions through the acceptance of a specific model considering students as customers. It makes the assumptions being made within the private sector applicable to the public sector of the higher education. The latter is a driving force for any country’s economy by training and shaping a large number of future professionals and citizens. Yet, so far, barely any association has been made with another growing consideration of our developed economies: eco-friendliness and the protection of the environment. The present quantitative study seeks to find the existence of a positive impact of the implementation of eco-friendly measures by Linköping University on Swedish students, notably in terms of attractiveness. Our findings demonstrate that most of LiU Swedish students are attracted towards an eco-friendly university, around 44% of them consider eco-friendliness as a university choice factor and the performance of Linköping University (LiU) in this domain is largely appreciated. Therefore, LiU benefits from a positive public image through its eco-friendly profile. It thus enables and favors attractiveness among Swedish students, even if the latter is seen as improvable, notably through its advertisement since it is thought to be a possible competitive advantage.

Background: There has been an increasing trend of more Swedish higher education institutions competing for international students in response to international student mobility trends, self-management and budget securement, and government-backed recruitment campaigns. An emerging stream of higher education research is brand personality, and it may represent a robust basis for differentiation between many universities competing for student recruitment. Therefore, the study was built to get a deeper understanding of the impact of university brand personality on international students' choices. Purpose: Given the importance of brand personality for higher education institutions to deal with the international competition or differentiate themselves, the purpose of this study is to explore international student's perception of the university brand personality that affects the selection of a Swedish university. Method: To address the purpose of the exploratory study, the qualitative research approach was applied, combining with interpretivism philosophy. Semi-structured interviews with open-ended questions were conducted with 11 international first-year students. By utilizing abductive reasoning, the data was analyzed and interpreted through thematic analysis. Conclusion: Cosmopolitan is perceived as the most distinct brand personality dimension that Jönköping University possesses. Nevertheless, the degree of perception among foreign students regarding each brand personality dimension is different during the decision-making process. In the early stages, the potential students perceive prestige as the most distinct and significant dimension, followed by cosmopolitan. However, when the consumption process nears, cosmopolitan becomes an essentially more important dimension. Further, lively and sincerity are found to partly influence students' choice for higher education.

This thesis consists of a summary and four self-contained papers. Paper [I] examines whether fathers influence the time their children spend in subsidized child care. Two non-nested models of family child care demand are estimated. The parameter estimates indicate that several characteristics of the father are associated with the time his child spends in child care. J-tests and bootstrapped J-tests also show that a model where the father’s characteristics are excluded can be rejected in favour of a model where his characteristics are included. Paper [II] considers the effects of the Swedish child care fee reform on public expenditures and taxation in the municipalities. A difference-in-difference approach is employed where outcomes are compared with respect to the municipalities’ pre-reform fee systems. The results show that pre-reform characteristics determine taxes and child care expenditures in the post-reform period. It is also found that changes in child care quality were not connected to the pre-reform systems characteristics. Paper [III] provides evidence of the effect of college quality on earnings in Sweden. The results suggest that the link between college quality and earnings is weak. A small positive effect is found for individuals that are likely to work full time. Controlling for region of work affects the estimated effects, indicating a correlation between choice of college quality and choice of labour market region. In Paper [IV], earnings differences between transfer and non-transfer students are analysed. The results show that earnings, during the first years after leaving the university, are significantly lower for students who change universities compared to students who do not change. The earnings differences decrease significantly over time and over the earnings distribution.

This thesis addresses UK students’ university choice using discrete choice methods and micro-data obtained from Higher Education Statistical Agency for graduates between 2006 and 2010. The thesis consists of three chapters with each addressing a different aspect of students’ choice. The studies are intended to provide policy-makers and other decision-makers with valuable information that will help them to implement strategies and policies for better higher education. Some work in the literature has been dedicated to students’ university choice. This thesis explores this body of work and builds on it, extends it and improves what is previously known in the literature. The aim of the first chapter is to investigate what affects students’ university choice. It contributes to the literature by establishing the best method to do so. Two models are used: the standard conditional logit and conditional logit with, what is called in this paper, alternative specific constants. Conditional logit with alternative specific constants improves on conditional logit twofold: it deals with unobserved university characteristics and improves the model fit. The results show that the probability of attending a university decreases with an increase in tuition fees and distance between students’ home and the university, and decreases in students’ socio-economic status. The second chapter further investigates the importance of distance on students’ university choice and it contributes to the literature by calculating the willingness to pay of students for distance to university. The chosen models are estimated for different socio-economic group of students separately. This methodology allows for meaningful comparison between socio-economic groups and produces more reliable estimates due to the fact that it accommodates for different unobserved characteristics of universities for different groups of students. The results show that students with the highest socio-economic status are not affected or have a positive utility of distance. The willingness to pay of other socio-economic groups are mixed and depend on the university characteristics used in the model. The third chapter focuses on students’ attitudes towards costs and benefits of university degree by calculating the discount rate of future income using marginal utility of graduate income and tuition fees. In addition, the chapter shows how use of consideration sets of universities for each student improves the model fit. The results show that students have a normal discount rate around 1% without consideration sets. The discount rate becomes negative in all models apart from one, when consideration sets are used.