Purpose – To find out what factors hinder and promote SMEs to practice sustainable business. Methodology – Qualitative case study based on interviews and archival data. Findings – This research resulted in five different propositions. 1. Corporate reputation plays a role in contributing to  SMEs’ sustainable practices. 2. The scarce resources of SMEs induce difficulties to maintain a balance between short-term financial goals and long-term sustainability goals, which hinders SMEs to undertake sustainable practices. 3. The scarce resources of SMEs induce internal misalignments in expectations between different stakeholders, which hinders SMEs to undertake sustainable practices. 4. Affiliations and social networks of top managers play a role in contributing to their SMEs’ sustainable practices. played a vital role in promoting the sustainability practices of their SMEs. 5. Less diversity in the top management team hinders SMEs’ sustainable practices. Contributions - This thesis enhances understanding of the factors influencing the implementation of sustainable practices in SMEs from a manager's perspective, filling a knowledge gap in the financial sector. It also provides insights into the complex relationship between subsidiaries and headquarters, highlighting the dynamic balance between sustainability, financial goals, and directives from the headquarters.

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Background: Prior literature on diversity within BODs and TMTs is predominantly situated within thecontext of conventional organizations. However, sports clubs differ somewhat fromconventional organizations due to the inclusion of an additional performance metric toconsider, sports performance, which stands as their foremost priority. As sports clubsoperate under a heightened-paced landscape with far more external pressure, the necessityto extend governance research into this rather new area of investigation is of interest. Purpose: The purpose of the thesis is to investigate the impact of BOD and TMT diversity on sportsclubs’ sports and financial performance and how media influence this relationship. Method: This thesis employs a deductive approach, utilizing a quantitative method, to investigatethe research objectives. The analysis is based on 144 observations from 24 distinct Swedishsports clubs. Depending on the performance metrics being measured, the data is examinedusing either multiple linear regression or ordinal regression. Conclusion: The study supports three of its eight hypotheses, namely that BOD diversity has a positiverelationship with sports performance and that media moderate the relationship betweenTMT diversity, partially BOD diversity and financial performance.