Thesis (M. Tech.) - Dept. of Visual Arts and Design, Faculty of Human Sciences - Vaal University of Technology / The aim of the study was to examine the relationship between visual and verbal codes of visual rhetoric in a sequential art setting. The literature investigation component of the study covered: (1) the notion of visual literacy; (2) the principles of visual rhetoric, and (3) trends in sequential art. The empirical component of the study involved the production of sequential art test material with an accompanying questionnaire in order to measure the comprehension of visual rhetoric in a sample of 197 undergraduate students at the Vaal University of Technology. The working hypotheses that guided the study were, firstly, that the comprehension of the visual code of the visual rhetoric used in a sequential art setting differs between (a) study participants that received visual training prior to the data collection and (b) study participants that received no visual training prior to the data collection, and secondly, that the comprehension of the visual code of the visual rhetoric used in a sequential art setting differs between (a) study participants that received test material in their home language and (b) study participants that did not receive the test material in their home language. Following a one-way ANOVA analysis of the questionnaire data, the first hypothesis indicated a significant statistical difference (p=O.OO) and was not rejected. The second hypothesis indicated no significant statistical difference (p=0.138) and was rejected. Based on the result obtained, possibilities for further research were motivated. / Vaal University of Technology

Made available in DSpace on 2016-03-15T19:42:04Z (GMT). No. of bitstreams: 1 Angelo Dimitre Gomes Guedes.pdf: 2138760 bytes, checksum: 4c1a23b3bd1552de0d488a60bd3609d0 (MD5) Previous issue date: 2011-08-18 / Fundo Mackenzie de Pesquisa / The relationship between the visual, sonorous and verbal codes is a subject that has fascinated many artists and researchers. Wassily Kandinsky (1866-1944) has been responsible for one of the most respected works in this field. Poetry, synesthesia and sensitivity are hallmarks since his childhood. In the late nineteenth and early twentieth centuries, art showed signs of breaking with the representation of the outside world model. In this scenario, Kandinsky sought the inner/spiritual content of the art work: the inner sonority. Through inner sonority, different outward forms can achieve the same resonance in the soul of the viewer. In his book "Concerning the Spiritual in Art", published in 1914, Kandinsky set out the main concepts related to inner sonority. The author seemed to predict new directions for art, in which external values would be reduced and inner sonority amplified. This dissertation presents a reflection on this scenario. It points out the path traveled by Kandinsky in the development of his language, focusing on issues concerning relations between codes. It also sets out the main concepts presented in his book , presents the Monumental Art, concept created by Kandinsky, in which several codes are related, brings an analysis of parts of the scenic composition "The Yellow sound", that is an example of the Monumental Art. And finally, it presents an art essay written by the author of this dissertation, in which elements of visual, sonorous and verbal codes are related through inner sonority / A relação entre os códigos visual, sonoro e verbal é um tema que sempre fascinou diversos artistas e pesquisadores. Wassily Kandinsky (1866-1944) foi responsável por um dos mais conceituados trabalhos nesse campo. Poesia, sinestesia e sensibilidade são características marcantes desde a sua infância. No final do século XIX e início do século XX, a arte apresentava sinais de ruptura com o modelo de representação do mundo exterior. Em meio a esse cenário, Kandinsky buscou o conteúdo interior/espiritual de uma obra de arte: a sonoridade interior. Por meio dela, formas exteriores distintas podem atingir a mesma ressonância na alma do espectador. Em seu livro Do Espiritual na Arte , publicado em 1914, Kandinsky expôs os principais conceitos concernentes à sonoridade interior. O autor parecia profetizar novos rumos à Arte, nos quais os valores externos seriam reduzidos e a sonoridade interior amplificada. Esta dissertação apresenta uma reflexão sobre todo esse cenário. Aponta o trajeto percorrido por Kandinsky no desenvolvimento de sua linguagem, concentrando-se em assuntos concernentes a relações intercódigos. Expõe os principais conceitos apresentados no livro Do Espiritual na Arte . Apresenta a Arte Monumental, conceito criado por Kandinsky, no qual diversos códigos são relacionados. Analisa recortes da composição cênica A sonoridade amarela , exemplo de Arte Monumental. Apresenta um ensaio artístico criado pelo autor da presente dissertação, no qual são relacionados elementos dos códigos visual, sonoro e verbal, por meio da sonoridade interior