The aim of this study was to examine how women and men are presented in the public service entertainment journalism, and more exact how they are presented in the Swedish-Norwegian television talk show Skavlan and what roles they are assigned to in Skavlan. The main question for this study was “What roles are assigned to women and men in Skavlan?” With roles, I mean roles that are connected to the aspect of power between women and men that can be found in gender-theory. To answer the main question and the purpose of the study I analyzed four interviews from the latest season of Skavlan where both men and women are being interviewed, using critical discourse analysis according to Fairclough.  The result of the study shows that women and men are assigned to different kind of roles in Skavlan and the roles are gender stereotyped. Men are assigned to roles such as authoritarian and knowing and women are assigned to roles such as responsible and high-performance. Men are also presented as superior to the woman and in the majority of the interviews men are using verbal suppression techniques against each other and against women. Sometimes it can also be perceived as if women are using verbal suppression techniques, even if it’s more obvious that men are using it.

Paivio的雙碼理論(Dual Coding Theory)認為, 語文與視覺處理歷程為互助相輔.但是, Schooler and Englster-Schooler(1990)卻提出 "語文遮蔽效果(verbalovershadowing effect, VOE)", 認為視決刺激在提取階段, 可能因語文訊息的存在,而產生干擾的現象. 這種遮蔽作用, Brandimonte, Hitch, and Bishop(1992a,b)發現同時出現在記憶與登錄階段. Marks(1991)更發現它會隨視覺訊息的屬性差異 - 資料趨勢(data-driven)與概念趨勢(conceptual-driven), 而有不同的影響結果. 資料趨勢的視覺刺激訊息, 傾向於處理物理性的視覺特姓, 故不會因為個體採取語文處理的模式, 而出縣語文遮蔽效果, 干擾記憶與辨市的表現. 相反的, 概念趨勢的視覺訊息,則傾向於處理刺激本質的屬性, 與語文訊息有所關連, 連帶在個體採取語文處理模式 時, 便會因語文遮蔽效果而干擾表現。 本研究主要探討不同視覺刺基屬性於登錄階段與語文處理歷程之間的交互作用關係. 實驗一藉由操弄 "登錄型式(語文描述, 口語抑制, 控制組)" 與 "視覺訊息類別(資料趨勢訊息, 概念趨勢訊息)" 的方式, 檢驗此二獨變項之間的交互作用, 亦即檢驗 "登錄階段將出現VOE" 與 "資料趨勢與概念趨勢訊息的VOE將有所差別" 的假設.實驗結果利用杜恩氏多重比較法證實研究者所提之假設: 不同視決刺激屬性於登錄階段的VOE有所差異 - 資料趨勢訊息於登錄階段並不會出現VOE, 概念趨勢訊息於登錄階段則會出現VOE。 實驗二則主要探討不同視覺刺激屬性於登錄階段出現VOE的導因. 借助Lindsay and Johnson(1989)所提出的 "資源混淆(source confusion)", 與Fallshore and Schooler(1995)所提出的 "特徵轉換(characteristics shift)" 作為理論根據, 研究者同時操弄 "登錄訊息屬性", "語文登錄形式", 與 "有無忽略提示" 三個獨變項, 並檢驗此三獨變項之間的交互作用, 亦即檢驗 "資料趨勢訊息不會出現VOE" 與 "概念趨勢訊息於語文登錄成功前, 會因為資源混淆而出現VOE; 語文登錄成功之後, 則會因特徵轉換而出現VOE" 的假設. 研究結果同樣利用杜恩氏多重比較法進行檢驗, 亦獲支持: 視覺刺激的資料趨勢訊息, 即使以語文描述方式進行視覺刺激登錄, 仍舊不會出現VOE. 而概念趨勢訊息若以親自描述的方式進行語文登錄,則因語文登錄完成, 造成個體處理模式的特徵轉換, 因而不論是否給予忽略提示, 都將因VOE而抑制辨識表現; 若以閱讀他人描述的方式進行語文登錄, 則由於登錄尚未完成, 個體因語文與視覺訊息的提取資源混淆, 故可利用忽略提示的方式, 讓個體區辨視覺與語文訊息的差異, 進而避免VOE的干擾作用。