Darbą sudaro trys dalys: Pirmoje dalyje pateikiami verslo šakos strateginio vertinimo modeliai, analizuojami įvairių autorių darbai šia tematika, parenkamas modelis, kuris panaudotas atliekant tyrimą. Antroje darbo dalyje aptariama nekilnojamojo turto sektoriaus situacija Lietuvoje ir užsienyje, pateikiamas išskiriama nagrinėjama verslo šaka pagal ekonominį veiklos rūšių klasifikatorių. Trečioje dalyje pateikiama Kauno miesto nekilnojamojo turto agentūrų veiklos patrauklumo įvertinimo tyrimo organizavimas ir eiga, aprašomas atliktas tyrimas. Darbo apimtis yra 59 puslapiai. Darbe pateikiama 2 lentelių ir 13 paveikslai, 13 priedų. Naudotos literatūros sąrašą sudaro 103 šaltiniai. Pateikiami priedai, naudojami darbe nagrinėjamų temų išsamesniam paaiškinimui. / Master exploratory work theme is “Strategic Evaluation of Real – Estate Sector”. The working purpose is to evaluate Kaunas Real - Estate Sector atractiveness, because in Kaunas there is no such kind of research. Industry atractiveness eveluation can help to make strategies for firms. In the first part of the work there is represented assessment of industry. Different authors writting articles in this theme and their suggested models of industry assessment are simillar, so in this work choosen Crowther (2008) suggested model. Using external assessment looking througth time lines. The main thing in choosen model is to evaluate Porter’s five competitive forces (entry of competitors, threat of substitutes, bargaining power of buyers and suppliers, rivalry among the existing players) to make strategic groups map and decision about industry atractiveness. In the second section the discussion is about Real-Estate Sector situation in Lithuania and abroad. Looking through Classification of economic activities in oder to define industry for analysis. So choosen industry is Kaunas city Real – Estate activities. In this city there is no such kind of research. “Dataminator” organization making researches in different industries, also in Real – Estate. This organization use interview and secondary datas methods, as doing in this work. Organization using model for industry assessment is very similar to Crowther (2008), but organizaition is painding attention to indivudual companies... [to full text]