The amount of violent media that is consumed on a daily basis by the average American and the empirically proven effects associated with such regular consumption have led scholars to consider violent media a public health threat, the risks of which, the public may not even fully appreciate (Huesmann, Dubow, & Yang, 2013). Previous research in the field of public health communication has found that different forms of evidence in public health risk messages are more or less effective in changing behavior depending on individual recipient characteristics (de Wit, Das & Vet, 2008; Reinard, 1988; Slater & Rouner, 1996). The present research investigated the effectiveness of different forms of evidence (narrative or statistical) in decreasing violent media consumption by increasing an individual's risk perceptions and negative attitude associated with violent media. In accordance with the Theory of Planned Behavior (Ajzen, 1991), it was hypothesized that these risk perceptions and attitudes would predict intentions toward violent media consumption, as well as subsequent consumption. The study was conducted via MTurk with a sample of one hundred and fifty participants (53% Male). Results showed that an individuals' violent media consumption predicted their attitude toward violent media (p = .035), and that their risk perception and attitude toward violent media significantly predicted their intentions to decrease violent media consumption (ps < .05). Though no significant difference was found between the effect of narrative and statistical evidence on general violent media consumption, exploratory analyses of effects on specific forms of media showed that narrative evidence resulted in a significant decrease in violent video game consumption (p = .042). Additionally, age predicted risk perception, the older the participant the less risk they perceived in violent media consumption (p = .010). Future research should investigate the effect of including all elements of the Theory of Planned Behavior on the ability of different evidence types to change behavior, and perhaps extend the time frame within which change is measured in order to maximize the ability to observe any true change in behavior.

Previous research shows that playing violent video games leads to increases in aggressive feelings, thoughts, and behaviors. However, recent research has questioned the reliability of these findings. Two important variables associated with aggressive outcomes that have yet to be fully explored in the violent video game literature are the competitive aspects of the games and the outcomes of that competition (e.g., winning or losing). The present study was a two (gameplay: violent vs. nonviolent) by two (difficulty: easy vs. hard) by three (competition: no competition vs. competition win vs. competition lose) between-subjects factorial design, with aggressive/prosocial behavior measured as the dependent variable. Results revealed only a significant main effect for competition, such that participants became more aggressive after playing a competitive, as opposed to a noncompetitive game (i.e., regardless as to whether the participant won or lost). Although, there were some violations of the analysis of covariance (ANCOVA) assumptions, additional data examining the reasons why respondents behaved the way they did confirmed the initial finding. The present study supports the assertion that competition in video games has an independent and significant effect on subsequent aggression regardless of the level of violence in a video game.

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This paper examines the prevalence of sexual violence in American media with particular focus on attitudes of sexual violence as a contribution to rape culture. Included is a content analysis of the prevalence of sexually violent lyrics in popular rap music, and a literature review of articles and studies on the effects of sexually violent media. The media discussed in the literature review includes films, television, and pornography. The relationship between the presence of sexually violent media and its impact on public opinion on sexual assault and rape proclivity are analyzed. The literature reviewed includes studies on differences in response to sexually violent media based on gender. Also included are explanation and summary of a study utilizing the excitation transfer theory and the social learning theory as they apply to the understanding of the perpetuation of rape myth acceptance based in the viewing of sexually violent media. These studies utilize the rape myth acceptance scale, the acceptance of interpersonal violence scale, and the adversarial sexual beliefs scale, among other scales of measurement to assess rape myth acceptance and rape proclivity. The high prevalence of sexual assault in the United States calls for an analysis of the acceptance of beliefs that perpetuate sexual assault and the media which support and increase the presence of these beliefs.

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