The analysis of Lithuanian and foreign authors scientific literature related to the competitive strategy are laid in thesis of Master work. In this final work are analyzed theoretical presumptions of gaining competitive advantage. Based on strategy formation methodic suggested by scientists, have been prepared virtual services competitive strategy formation model, which includes stages of analyze of interior and exterior environment, competitive strategy preparation, estimation and realization. According to the prepared virtual services competitive strategy formation model and based on the done research of services popularity and the level of quality, was formed virtual services competitive strategy of enterprise providing virtual services.

In today's society, the internet is an important part of everyday life. Over recent years the number of electronic services has increased markedly. Communities such as Facebook, consume more of people's time than 5-10 years ago. How can public authorities benefit from these communities or are the municipalities not ready for this? The municipalities determine how their resources should be allocated based on the municipality's needs. The municipalities may be in charge of such matters of public interest which is linked to one municipality or its citizens. The purpose of this study is to explain what a virtual meeting platform means and how the public authority can take advantage of the virtual world to create benefits for its citizens by modifying existing tools. We have chosen a deductive approach with elements of induction, and the study is positivistic because of the approach on trying to find absolute knowledge from this study. We have developed five hypotheses by material from a pilot study. The material from the pilot study has served as the basis for a quantitative survey among users of Facebook. By introducing the Balanced Scorecard a municipality can, based upon local needs and capabilities, develop goals and measures based on the municipality strategy. We have constructed a model that is partly based on David Lundberg's 5-model (Lundberg, 2009). The model, Heimberg Flower, focuses on the "benefit"-factor which is directed towards the virtual options from which the municipality may choose which options to examine or test. Our hypothesis could prove two significant relationships, there is adesire for internet-based services, and that Facebook is preferred over other virtual meeting places for representation by the municipality. Using the modified Balanced Scorecard according to Heimberg Flower, the model can serve as a basis for municipalities in efforts to implement IT solutions that create value for the citizen.

As mental health care increasingly embraces recovery principles, the role of peer support workers (PSWs) has gained recognition. The work that mental health PSWs do became particularly important during the COVID-19 pandemic, when increased needs for mental health care became apparent but were often unmet. This article-based doctoral thesis adopts an interdisciplinary perspective that combines research on management and organization with research on health care and systems. The thesis examines the mental health peer support role and its integration within teams, organizations and health systems. It also considers the peer support role as it was enacted in a virtual space, which became a requirement due to pandemic work-from-home mandates. Within the context of the virtual space, PSWs confronted work-life boundaries that they had to navigate as they enacted their work roles. The virtual space also presented technological and social challenges to and opportunities for peer support, which are examined in this thesis from the points of views of PSWs and peers. Overall, this thesis attends to the PSW role more generally, and to peer support work in the specific context of a virtual environment. The thesis is composed of three studies, the second and third of which had to be adapted to the unexpected challenges and opportunities posed by the COVID-19 pandemic. Study 1 (presented in Chapter 2) is a narrative review that synthesizes the literature on factors influencing formal PSW role implementation in mental health systems. The findings are synthesized in a multilevel framework consisting of macro, meso and micro level influences. The analysis reveals that macro-level influences on PSW role implementation include socio-cultural, regulatory, political and economic factors, most of which act as obstacles. At the meso level, organizational culture, leadership, and human resource management policies play a significant role. Micro-level influences center around PSWs' relationships with team members. Interlevel interactions are also discussed. This study is co-authored with Professor Samia Chreim and was published in Administration and Policy in Mental Health and Mental Health Services in February 2022. For Studies 2 and 3, qualitative data were collected from members of a peer support organization situated in Ottawa. This organization is a publicly funded, not-for-profit organization that provides services free of charge to people experiencing mental health and addictions challenges. Due to the pandemic, all services and operations of this organization transitioned to remote services involving virtual platforms. Study 2 (presented in Chapter 3) is a qualitative case study that delves into the work-life boundary challenges and management of PSWs who were providing virtual mental health support during the pandemic. The study identifies temporal, physical, and task-related boundary challenges in work-life domains. Strategies employed by PSWs to manage these boundaries include segmenting and integrating work and personal domains. The study highlights the importance of self-care and the need for training on work-life boundary management for mental health workers. This research is co-authored with Professor Samia Chreim and is published in BMC Public Health. Study 3 (presented in Chapter 4) focuses on the transition from in-person to virtual mental health peer support services. Through semi-structured interviews with PSWs and service users (or peers), the research examines how technological factors act as bridges and boundaries to mental health peer support services, and whether and how a sense of community can be built or maintained among PSWs and peers in a virtual space when connections are mediated by technology. The findings highlight the mental health peer support needs that were (un)met through virtual services, the technology-based boundaries that were manifested and the steps taken to remove some of these boundaries, and the strategies employed by the organization and its members to establish and maintain a sense of community in a virtual environment marked by physical distancing and technology-mediated interrelations. The manuscript pertaining to this study is co-authored with Professor Samia Chreim and will be submitted soon to an academic journal. Overall, this thesis presents a unique and multi-faceted exploration of the implementation of peer support worker roles in mental health systems and their adaptation to virtual environments. It makes a number of contributions. The multilevel framework developed in Study 1 not only advances knowledge in the field but also offers a structured approach for policymakers and organizations to enhance the formal incorporation of PSW roles into mental health systems. Study 2 provides valuable insights into the nature of work-life boundaries in a virtual space, an important topic at a time when peer support workers and organizations are considering whether and how to maintain some form of virtual work post-pandemic. Study 3 adds to knowledge by highlighting the significance of virtual peer support beyond pandemic conditions. It also enhances understanding of the need for technological adaptation in mental health services and for community building regardless of the model of service. Limitations and implications for research, practice and policy are addressed.