The main intentions of this thesis are to analyse and explain changes in the function and graphic components of Beijing s wayfinding systems and to explain how the systems construct multiple cultural and political identities at different historical periods and in changing local/global contexts. In the thesis, the oversimplified one-way theory of the global-local dichotomy, in which the global power of the West is overwhelming and constantly dominant, and the local system of non-Western countries is passive and fragile, is challenged. Instead, this thesis seeks to examine the interactivity and correlation of the local and the global from two perspectives: mobility and reversibility. Looking at mobility is to consider the local and global and their nexus as different interconnections and networks that are constantly and unevenly changing. Reversibility, with which this thesis is most concerned, deals primarily with the reversible relationship of the local and global, namely, that either the local or the global can be dominant. This point is well illustrated by the evolution of Beijing s graphic wayfinding systems function and appearance. Beijing, as the capital of China, has undergone a radical transformation from the fall of the last Empire Qing (1912) to the establishment of the People s Republic of China (1949). The meaning of Beijing varies in accordance with the changes in its political and social structures. There have been five phases in Beijing s development: a well-planned imperial city; a capital city with a republican spirit; a totally industrialised but relatively isolated capital of a socialist country; an open and modernised Chinese-style socialist city; and a cosmopolitan city. In the course of this metamorphosis, what took place was a series of collisions, exchanges, fusions, and re-collisions between local power and global power. Along with the immense changes in Beijing, the role and appearance of the graphic wayfinding systems have also changed, especially those of road signs and doorplates, whose roles have been transformed from that of initial household register to orientation reference, to effective propaganda tool, and then on to the regeneration of a city. Finally, Beijing s graphic wayfinding design within its urban development has been reconfirmed as a useful instrument to support the new forms of visual narratives and consolidate the city brand of Beijing in the 21st century. This study probes into the political and cultural significances behind the changes of the graphic wayfinding systems of Beijing, as well as the interaction between the local and the global as reflected in the formation of these findings. The mutable and reversible relationship between the local and the global is illustrated and clarified through analysis and comparison of various functions and visual elements between Beijing s present graphic wayfinding systems and its early wayfinding signs, as well as decoding the different mainstream political or cultural ideologies that have deeply affected the function and design of Beijing graphic wayfinding systems at different periods.

Made available in DSpace on 2016-03-15T19:23:00Z (GMT). No. of bitstreams: 1 Carlos Alberto Normando.pdf: 39604302 bytes, checksum: d91708d97811f197815cb915de2d4cb2 (MD5) Previous issue date: 2015-02-05 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / An investigation into the problems and the ideal conditions for the spatial orientation of people and vehicles in large indoor and outdoor environments. From the varied instrumental in Wayfinding Design, makes it a purposeful study for the Campus of the University of Fortaleza - Unifor. The proposal is to adopt a set of tools such as signage, zoning, color coding, benchmarks, architectural details, and other resources to promote good navigability user audience of built environments, especially in Unifor. / Uma investigação sobre os problemas e as condições ideais para a orientação espacial de pessoas e veículos em grandes ambientes internos e externos. A partir do instrumental variado do Wayfinding Design, faz-se um estudo propositivo para o Campus da Universidade de Fortaleza - Unifor. A proposta é adotar um conjunto de instrumentos como sinalização, zoneamento, codificação cromática, marcos referenciais, detalhes arquitetônicos, entre outros recursos para promover a boa navegabilidade do público usuário de ambientes construídos, especialmente o da Unifor.

Die doel van hierdie kreatiewe produksieprojek was om ruimtelike grafiese ontwerp-toepassings te skep vir die Ferdinand Postma-biblioteek van die Noordwes-Universiteit (Suid-Afrika) en om verslag te lewer ten opsigte van die toepassing van Scrivener se Kreatiewe Produksiestruktuur op die kreatiewe- en navorsingsprosesse. Om dié doelwitte te bereik moes navorsing met betrekking tot twee aspekte geskied. Eerstens is teorieë met betrekking tot ruimtelike grafiese ontwerp en verskeie ontwerpbenaderings wat die ontwerpdissipline betrek (identiteitsontwerp, inligtingsontwerp en wegwysingsontwerp) ondersoek. Tweedens is die aard en toepassing van praktykgebaseerde navorsing onder die loep geneem. Die literatuurstudie het gelei na die keuse van Scrivener se Kreatiewe Produksiestruktuur as 'n metode om praktykgebaseerde navorsing te benader. Deur die Kreatiewe Produksiestruktuur wat uit vyf stappe bestaan, toe te pas, was dit moontlik om aan die gevarieerde behoeftes en vereistes van die akademiese konteks waarbinne die projek geloods is, te voldoen: Eerstens is betrokke skeppings- en navorsingsprosesse volledig, rasioneel en reflekterend gedokumenteer en sodoende kon die navorsingsbenadering en geakkrediteerde navorsingstegnieke wat toegepas is, duidelik en deursigtig uiteengesit word. Tweedens het die toepassing van die Kreatiewe Produksiestruktuur gelei tot 'n gestruktureerde geskrewe argument waarin die navorsingsveld en konteks van die studie aangespreek is. In die derde plek het die betrokke skeppings- en navorsingsprosesse gelei na suksesvolle ruimtelike grafiese ontwerptoepassings wat die konteks van die Ferdinand Postma-biblioteek in ag neem en die navorsing beliggaam. Die studie se bydrae tot die veld van ruimtelike grafiese ontwerp is geleë in die wyse waarop dit toon hoe Scrivener se Kreatiewe Produksiestruktuur as 'n metode van praktykgebaseerde navorsing toegepas kan word om suksesvolle en konteksgerigte ruimtelike grafiese ontwerptoepassings te skep. / Thesis (M.A. (Graphic Design))--North-West University, Potchefstroom Campus, 2011.

Die doel van hierdie kreatiewe produksieprojek was om ruimtelike grafiese ontwerp-toepassings te skep vir die Ferdinand Postma-biblioteek van die Noordwes-Universiteit (Suid-Afrika) en om verslag te lewer ten opsigte van die toepassing van Scrivener se Kreatiewe Produksiestruktuur op die kreatiewe- en navorsingsprosesse. Om dié doelwitte te bereik moes navorsing met betrekking tot twee aspekte geskied. Eerstens is teorieë met betrekking tot ruimtelike grafiese ontwerp en verskeie ontwerpbenaderings wat die ontwerpdissipline betrek (identiteitsontwerp, inligtingsontwerp en wegwysingsontwerp) ondersoek. Tweedens is die aard en toepassing van praktykgebaseerde navorsing onder die loep geneem. Die literatuurstudie het gelei na die keuse van Scrivener se Kreatiewe Produksiestruktuur as 'n metode om praktykgebaseerde navorsing te benader. Deur die Kreatiewe Produksiestruktuur wat uit vyf stappe bestaan, toe te pas, was dit moontlik om aan die gevarieerde behoeftes en vereistes van die akademiese konteks waarbinne die projek geloods is, te voldoen: Eerstens is betrokke skeppings- en navorsingsprosesse volledig, rasioneel en reflekterend gedokumenteer en sodoende kon die navorsingsbenadering en geakkrediteerde navorsingstegnieke wat toegepas is, duidelik en deursigtig uiteengesit word. Tweedens het die toepassing van die Kreatiewe Produksiestruktuur gelei tot 'n gestruktureerde geskrewe argument waarin die navorsingsveld en konteks van die studie aangespreek is. In die derde plek het die betrokke skeppings- en navorsingsprosesse gelei na suksesvolle ruimtelike grafiese ontwerptoepassings wat die konteks van die Ferdinand Postma-biblioteek in ag neem en die navorsing beliggaam. Die studie se bydrae tot die veld van ruimtelike grafiese ontwerp is geleë in die wyse waarop dit toon hoe Scrivener se Kreatiewe Produksiestruktuur as 'n metode van praktykgebaseerde navorsing toegepas kan word om suksesvolle en konteksgerigte ruimtelike grafiese ontwerptoepassings te skep. / Thesis (M.A. (Graphic Design))--North-West University, Potchefstroom Campus, 2011.