Web games provide a platform for creative instructional activities that can capture the students' attention towards the course. These games can be used to emulate the realistic situations which can be used as effective lab experiments that could give the students a hands-on experience using real world scenarios. This thesis presents an innovative web-based game developed for the demonstration of the driver-behavior at signalized intersections that can be used as a supplementary tool for the Transportation Engineering course. The game format is carefully designed to supplement the understanding of the class learning material through a fun environment. It was designed to be widely accessible through the internet and have an attractive user interface and was improved from the feedback obtained from the pilot study. The game is programmed on the .NET Framework using the Microsoft Visual C# as a core programming language, ASP to develop the web interface, and Microsoft Access as the databases for the program. The thesis also provides a methodological framework for collecting data about student engagement in a course and in particular presents the data collection procedure used in Transportation Engineering Course (CEE 4609). The collected data was analyzed to find the student engagement in the course after the introduction of the game. The thesis gives the conclusions drawn from the research with insights into possible drawbacks and scope for future improvements. / Master of Science

The Taiwan earliest online game company was Huayi International which was established in 1993 by introducing the first complete online game ¡§Stone Age¡¨ that caused a network wave and lead Taiwan¡¦s formal entry into the field of online game. Since 1999, the rise of South Korean online game technology which created the huge benefit from online game market and cause this industry into a whole new generation. As mention about the development of the online game in Taiwan, actually it is a contradiction issue, because the position of online game has not been consider a health and leisure activities. In addition, the primary channel of promote online game is net coffee, which is often regarded as improper place, thus the online game has been in the ambiguous environment. As the change of different generation, online game become more diversified chose and leads to high competition pressure of market, therefore, the free web game developing fast and has the trend replace a part of online game market. From the gaming market and user perspective, the web game is definitely not a mainstream game; furthermore, it also can not become mainstream production. But it meets the needs of some people to adapt to a market segment. Therefore, this research is analysis the management and marketing strategy of web game company ¡§ Cool You network company¡¦s web game production---Magic Mirror web game¡¨. The purpose of this research is through the analysis by the case interview to understand the innovative of marketing strategy and new idea of web game that in order to assist the game industry to develop effective marketing strategy to attract consumers.

This diploma thesis is focused on creating marketing plan for introducing new product to the market. Marketing plan is formed based on methods and approaches that are summarized in theoretical part of this thesis. The content of the plan is coming from micro and macro analyses and also form survey that has been conducted in this thesis. The output is adequate marketing plan for introducing new web based game to the market. In this diploma thesis is also suggested optimal price of the product.

Thesis describes design and implementation of a web browser game, which can be played by multiple players via the internet. The main goal is to manage the economy, although players can cooperate (trading) or play against each other (battles). NoSQL database is used for persistent storage of progress, which is also described in the thesis. Apart from human players there are also agents/bots, which play the game autonomously via state machines generated by genetic algorithms. Paper describes design and functionality of either the genetic algorithms, but also the state machines.