The effect webpage body keywords location has on ranking in search engines results: an empirical studyKritzinger, Wouter Thomas January 2005 (has links)
DISSERTATION Submitted in partial (50%) fulfilment of the requirements for the degree MAGISTER TECHNOLOGIAE in BUSINESS INFORMATION SYSTEMS in the FACULTY OF BUSINESS INFORMATICS at the CAPE PENINSULA UNIVERSITY OF TECHNOLOGY 2005 / The growth of the World Wide Web has spawned a wide collection of new information sources, which has also left users with the daunting task of determining which sources are valid. Most users rely on the web because of the low cost of information retrieval. Other advantages of the web include the convenience in terms of time and access as well as the ability to easily record results. It is also claimed that the web has evolved into a powerful business tool. Examples include highly popular business services such as Amazon.com and Kalahari.net. It is estimated that around 80% of users utilise search engines to locate information on the Internet. This of course places emphasis on the underlying importance of webpages being listed on search engines indices. It is in the interest of any company to pursue a strategy for ensuring a high search engine ranking for their e-Commerce website. This will result in more visits from users and possibly more sales. One of the strategies for ensuring a high search engine ranking is the placement of keywords in the body text section of a webpage. Empirical evidence that the placement of keywords in certain areas of the body text will have an influence on the websites’ visibility to search engines could not be found. The author set out to prove or disprove that keywords in the body text of a webpage will have a measurable effect on the visibility of a website to search engine crawlers. From the findings of this research it will be possible to create a guide for e- Commerce website authors on the usage, placing and density of keywords within their websites. This guide, although it will only focus on one aspect of search engine visibility, could help e-Commerce websites to attract more visitors and to become more profitable.
Thesis (M. Tech.: Information Technology)-Dept. of Information Technology, Durban Institute of Technology, 2005 xiv, 170,  leaves / This study examines the efficiency, ease of use and ease of understanding of user interface designs implemented in current e-commerce websites. Four South African based e-commerce websites formed the test cases of this study. Selection of the test cases was based on the results and conclusions of previous surveys conducted by an independent research institution. The outcome of that survey identified the most popular e-commerce websites among South African internet users.
De Klerk, W. A.(Willem Abraham)
Thesis (MBA)--Stellenbosch University, 2001. / ENGLISH ABSTRACT: A multitude of factors affects the experience of the user on a specific site. Slow downloading, navigational difficulties and complex designs all play a role in destroying what could be an enjoyable experience to the user. Usability exists when the design of the system matches what the intended end users need and want. Most Web site designers agree that great design essentially has the user as its priority. Companies tend to forget that the user's hand is on the mouse. The most successful Web sites are those that not only respond to user feedback, but actively seek it out. We have to realise that the cost of flipping to another Web site is so low, it doesn't make any sense for people to go back to a site that failed them the first time. Most Web sites fail miserably at their prime directive: usability. The best way to run a user test is one-on-one, writes Fleming (1998:1). You don't need a large quantity of users for the tests to be effective. The costs in user testing are often exaggerated and there is no excuse for not performing some sort of user test on your Web site. When a page comes up Jakob Nielsen says, people look only one place, in the middle, at the content. (Head, 1999:2) If a page does not appear relevant to the user's current goals, then the user will ruthlessly click the Back button after as little as two to three seconds. Users rarely look at logos, mission statements, slogans, or any other elements they consider fluff. Usability is practically guaranteed if you have a solid information architecture at the outset. Make sure information is not more than two clicks away from the homepage. (Radosevich, 1997:3) According to the GVU7 survey, speed is the number one complaint of Web users (76,5 %). (Hamilton, 1997:1) Since users need web pages to load quickly, you should make your image files small. Try to limit the size of individual images to 5k, and try to limit the total size of all the images on any single page to 20k. Generally, a user with a 28.8 modem should have a sense of the page content or be able to navigate off the page within 10 seconds of download. The rest of the page should load within the next 30 seconds. Any site needs a good search feature since even the best navigation support will never be enough. (Nielsen, 1996a: 1) A search function should be provided if the site has more than 100 pages. Even if you haven't created perfect navigation, at least be consistent. (Berst, 1998: 1) The Back button is the lifeline of the Web user and the second-most used navigation feature (after following hypertext links). People rarely read web pages word by word - they scan pages to find the information they want. Make the text scannable with bulleted lists, highlighted keywords, meaningful headings, and short sections of text. The essential purpose of graphics, especially animated graphics, is to set the tone and communicate the company's personality in a unique and fun way. (Heath, 1997:1) / AFRIKAANSE OPSOMMING: 'n Menigte faktore beïnvloed die gebruiker se ondervinding van 'n spesifieke Webblad. Aflaai spoed, navigasie en komplekse bladontwerp kan almal 'n gebruiker se belewenis van 'n Webblad verongeluk. Bruikbaarheid (Usability) bestaan wanneer die ontwerp van die sisteem voldoen aan die behoeftes van die eindgebruiker. Web ontwerpers het dit eens dat goeie ontwerp die gebruiker se behoeftes as prioriteit sien. Maatskappye vergeet dikwels dat die gebruiker se hand die muis beheer. Die mees suksesvolle Webblaaie is nie net die wat reageer op verbruiker terugvoer nie maar dit selfs aanmoedig. Ons moet verstaan dat dit so maklik is om na 'n volgende Webblad te spring dat dit nie sin maak om terug te keer na 'n Webblad wat jou eenkeer in die steek gelaat het nie. Die meeste Webblaaie misluk tragies in hul poging tot bruikbaarheid. Die beste gebruikerstoets metode is een-tot-een, skryf Heming (1998: 1) Die toets lewer betekenisvolle resultate selfs met enkele gebruikers. Nielsen sê gebruikers stel deesdae net in inligting belang. Indien inligting irrelevant voorkom sal die gebruiker nie skroom om die "Back" sleutel te gebruik nie. Gebruikers kyk selde na logos, missie stellings en slagspreuke en beskou dit as onbenullighede. Maak seker dat inligting nie meer as twee klikke vanaf die tuisblad is me. (Radosevich, 1997:3) Die GVU7 studie het bevestig dat aflaaispoed die gebruikers se grootste beswaar is.(Hamilton, 1997: 1) Enige Webblad benodig 'n goeie soek ("search") funksie veral as die Webwerf meer as 100 bladsye het. Die "back" sleutel is die reddingslyn van die gebruiker en die tweede mees gebruikte sleutel op navigasiestelsel. Gebruikers lees selde woord vir woord wat voor hulle staan, maar skandeer eerder 'n blad. Hou dus teks kort, met kort sinsnedes en kort kragtige begrippe. Grafieke se hoofdoel is om Webblad atmosfeer op unieke wyse te skep.(Heath,1997:1)
The impact of IT security psychological climate on salient user beliefs toward IT security: an empirical studyUnknown Date (has links)
There is a growing need to better understand what influences user behavior for developing comprehensive IT security systems. This study integrates two prominent bodies of research, the theory of planned behavior used to frame the factors influencing user behavior and individual level climate perceptions used to frame organizational environment influences, to develop a multidimensional IT security user behavior model. The model is then used as the basis for a survey based research to empirically test the hypotheses whether the perceived IT security climate of an organization significantly influences the users beliefs regarding the use of IT security. The intent of the study is to extend the theory of planned behavior and IT security literature by investigating salient IT security beliefs and environmental influences on those beliefs. First, anti-spyware was identified as an appropriate target IT security artifact, and then incorporated into a multi-phased research approach. Second, a semi-structured interview process was used to elicit salient beliefs regarding use of the IT security artifact. Third, IT security psychological climate was conceptualized based on the extant literature on organizational climate, safety climate and IT security in order to examine the organizational environment influences on these beliefs. Finally, a survey was used to collect data to validate the constructs and test the hypothesized relationships. / The study found that there was a significant positive relationship between IT security psychological climate and 1) the belief that anti-spyware will protect organizational interests such as privacy and data, 2) the belief that anti-spyware will prevent disruptions to work, 3) the belief that the approval of anti-spyware use by the technical support group is important, 4) the belief that monetary resources are needed to enable the use of anti-spyware, and 5) the belief that time is a facilitating condition for the use of anti-spyware. A discussion of the findings and their implications for theory and practice is provided. / by Janis A. Warner. / Thesis (Ph.D.)--Florida Atlantic University, 2009. / Includes bibliography. / Electronic reproduction. Boca Raton, Fla., 2009. Mode of access: World Wide Web.
Hicks, Robert Stewart
01 January 2002
The purpose of this project is to develop a computer based curriculum to motivate and aid students on the secondary level in website development. This is accomplished by developing a website and classroom curriculum that will expand the knowledge of students. Brainstorming, organizing ideas and categorizing concepts are specific skills that are acquired course.
Pineau, Joseph Roy
Colleges and universities throughout the world are offering many of their courses via the Internet. Some institutions offer entire degrees online. This has ushered in a renewed interest in the debate on the effectiveness of non-traditional course delivery method. Numerous educational research studies have been conducted in an attempt to quantify that effectiveness. In any form of experimental research, control of variables is paramount. The rich multimedia capabilities of the World Wide Web give educators a wide variety of delivery media. However, with the exception of advice from artisans on design factors of the media, little research has been conducted with regard to the aesthetics of Web page design as viewed by the student. This study was conducted in an effort to establish student preferences with regard to two factors of Web page design as they might be used on those Web pages, background color and typeface used for text. In addition, it contains an analysis of whether or not there is an interaction between the two factors. Use of the results of this study should prove beneficial to both educators and educational researchers in their future endeavors.
Cultural typologies and design meanings: a case study of Chinese media and entertainment websites from SingaporeSoh, Choi Yin, Art, College of Fine Arts, UNSW January 2007 (has links)
The Internet offers new ways of imaging and 'imagining' national belonging and cultural identities in contemporary Chinese societies such as Singapore. The Chinese society is also a key representative in Tu Wei-Ming's first symbolic universe - including China, Hong Kong and Taiwan - under a 'Cultural China' (Tu 1994). Various cultural discourses indicate that this nation-state is capable of managing culture to maintain national competitiveness within global capitalism (Wee 2000, Chua 1995). This 'local national cultural ism' is significantly manifested in Chinese media and entertainment websites from Singapore. Within the Asia Pacific region, the notion of an emerging 'pan-Chinese' cultural identity for commercial exchange and interaction with regional and global markers has been an appealing economic construct (Nyiri 1999). In Singapore the Chinese media and entertainment websites employ design strategies to attract foreign investors and cater for local 'heartlanders' with success. The Singapore media sire is carefully scrutinized, presented and aligned with its economic policies and agendas in presenting the country as a young and vibrant society. Although media and entertainment form a key aspect of popular culture in contemporary Singapore, the visual communication and content of the websites also provide an 'institutional memory' and design strategies which emphasize the distinctiveness of cultural identity. This is research interrogates the perception of 'Chinese' identity by Singaporean youth in a pilot study which analyses user responses to a prototype for interface design in web-based communication. In addition, a comparative analysis of three design components - colour, icon/symbol and visual metaphor ??? is examined with reference to the social construction of local, 'glocal' and cultural meanings in the media and entertainment websites-from Hong Kong, Shanghai and Singapore. The research concurs with current literature that cultural identity is mediated by design and communicative strategies to resonate with the target audience. Although the design strategies for representing a 'pan -Chinese' identity have yet to be explored, 'Cultural China' plays a major role in regional/global economic development.
O'Kelley, Jennifer Allison
01 January 2008
The purpose of this study was to develop an instructional tool, which would enable students and their parents to access the student's progress electronically at anytime and to determine if students whose parents utilized the teacher-created website and used email to communicate showed significant improvement in student's academics, behavior and attendance.
A comparative analysis of teacher-authored websites in high school honors and advanced placement physics for web-design and NSES content and process standardsUnknown Date (has links)
The purpose of this study was to investigate whether statistically significant differences existed between high school Honors Physics websites and those of Advanced Placement (AP) Physics in terms of web-design, National Science Education Standards (NSES) Physics content, and NSES Science Process standards. The procedure began with the selection of 152 sites comprising two groups with equal sample sizes of 76 for Honors Physics and for Advanced Placement Physics. The websites used in the study were accumulated using the Google[TM] search engine. To find Honors Physics websites, the search words "honors physics high school" were entered as the query into the search engine. To find sites for Advanced Placement Physics, the query, "advanced placement physics high school," was entered into the search engine. The evaluation of each website was performed using an instrument developed by the researcher based on three attributes: Web-design, NSES Physics content, and NSES Science Process standards. A "1" was scored if the website was found to have each attribute, otherwise a "0" was given. This process continued until all 76 websites were evaluated for each of the two types of physics websites, Honors and Advanced Placement. Subsequently the data were processed using Excel functions and the SPSS statistical software program. The mean and standard deviation were computed individually for the three attributes under consideration. Three, 2-tailed, independent samples t tests were performed to compare the two groups of physics websites separately on the basis of Web Design, Physics Content, and Science Process. The results of the study indicated that there was only one statistically significant difference between high school Honors Physics websites and those of AP Physics. / The only difference detected was in terms of National Science Education Standards Physics content. It was found that Advanced Placement Physics websites contained more NSES physics content than Honors Physics websites. There was no significant difference found between the two types of high school physics websites in regards to web-design, and NSES science process standards. It is hoped that the results of this study may serve as a guide for researchers to explore the role of Web-Assisted Instruction (WAI) as an enhancement to traditional instruction in physics. With the first generation to grow up in the digital age now in high school, WAI may prove to be useful as method to improve critical thinking skills and provide opportunities for inquiry beyond the classroom. / by Ronald C. Persin. / Vita. / Thesis (Ed.D.)--Florida Atlantic University, 2009. / Includes bibliography. / Electronic reproduction. Boca Raton, Fla., 2009. Mode of access: World Wide Web.
01 January 2005
Medasolution is a virtual company designed by the author to handle Medicare insurance business. The web application (which uses ASP.net and SQL Server 2000) facilitates communication between Medasolution and all its clients: members, employers, brokers, and medicare providers through separate web pages based on their category levels. The program incorporates security so that it follows government privacy rules regarding client information.
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