<p><p>The aim of this study was to identify and analyze why parents choose independent schools for their children. The survey was carried out using a total survey addressed to all parents with children in three independent schools in a medium-sized municipality. Two of the schools have a specially oriented pedagogy, Waldorf and Montessori while the third school has general direction. Parents were asked to answer questionnaires with closed questions and calls for comments. We found three categories of reasons for the choice, namely the educational motives, social motives and availability. The social motives proved to be the most important but also pedagogical reasons had certain significance when parents searched for an independent school. The parents sought from that the public school the child would belong to had shortcomings. A major reason in this regard was that bullying occurred in the past. Comparisons between parents grouped in different ways shows that it is the differences between the parents at the various schools. When parents are grouped by income and education the difference between the groups are very limited. We cannot find that the parents received any information that they have been able to base their choice of school. Choice seems rational, but unfounded.</p></p> / Education, Rational Elections, School Choice, Private Schools, Effective Schools, Neoliberals, Welfare Criticizer, Ideology

The aim of this study was to identify and analyze why parents choose independent schools for their children. The survey was carried out using a total survey addressed to all parents with children in three independent schools in a medium-sized municipality. Two of the schools have a specially oriented pedagogy, Waldorf and Montessori while the third school has general direction. Parents were asked to answer questionnaires with closed questions and calls for comments. We found three categories of reasons for the choice, namely the educational motives, social motives and availability. The social motives proved to be the most important but also pedagogical reasons had certain significance when parents searched for an independent school. The parents sought from that the public school the child would belong to had shortcomings. A major reason in this regard was that bullying occurred in the past. Comparisons between parents grouped in different ways shows that it is the differences between the parents at the various schools. When parents are grouped by income and education the difference between the groups are very limited. We cannot find that the parents received any information that they have been able to base their choice of school. Choice seems rational, but unfounded. / Education, Rational Elections, School Choice, Private Schools, Effective Schools, Neoliberals, Welfare Criticizer, Ideology

<p><p><p>Swedish school system is today victim of facing competition. Today sees the school leadership the students like customers whom they depend to operate their school. But I have asked myself, what will be the new students see and how much this spectacle in both money and time that project will cost for the municipality and school teachers. The question is if whether the school will be better when the competition becomes school or just better marketed? I'm interested in how clearly ideologies emerge in schools brochures if we study them at critically and analytically way.<strong> </strong>I will study how the independent schools present themselves and what ideas they describe. Can we see the ideological arguments that Reagan and Thatcher had in the 80s who proved their controlled Swedish politicians argued in the 90s in the published material from the Swedish Independent schools today? Independent schools can be seen as vanguards in the Swedish school policy. The Neoliberal winds blowing can probably be best reflected by the private sector in pursuit of the student base. At the same time, the independent schools on the side of the ideologies that best describe the Neoliberal doctrine.</p><p>I'm interested in how and how societal change is implemented and how clear ideologies reflected in school materials in their struggle to become winners in the Swedish context of market adjustment. I will be studying the brochures from an ideology critical approach that highlights the ideological formulations that can be traced back to the basic ideology.</p></p></p>

Swedish school system is today victim of facing competition. Today sees the school leadership the students like customers whom they depend to operate their school. But I have asked myself, what will be the new students see and how much this spectacle in both money and time that project will cost for the municipality and school teachers. The question is if whether the school will be better when the competition becomes school or just better marketed? I'm interested in how clearly ideologies emerge in schools brochures if we study them at critically and analytically way. I will study how the independent schools present themselves and what ideas they describe. Can we see the ideological arguments that Reagan and Thatcher had in the 80s who proved their controlled Swedish politicians argued in the 90s in the published material from the Swedish Independent schools today? Independent schools can be seen as vanguards in the Swedish school policy. The Neoliberal winds blowing can probably be best reflected by the private sector in pursuit of the student base. At the same time, the independent schools on the side of the ideologies that best describe the Neoliberal doctrine. I'm interested in how and how societal change is implemented and how clear ideologies reflected in school materials in their struggle to become winners in the Swedish context of market adjustment. I will be studying the brochures from an ideology critical approach that highlights the ideological formulations that can be traced back to the basic ideology.