Bibliography: pages 205-207. / The community of the Wupperthal Mission Station and its satellite stations, forms the focus of this text. The mission is situated in the Tra-Tra River Valley in the Cederberg Mountains of the Western Cape. In this text, I have sketched a series of vignettes to portray the lives of certain individuals, characters in the community's past and certain events throughout the history of the mission. The work is largely an oral history project, combined with a certain degree of philosophy of history as well as incorporating secondary sources where applicable. Though post-modem in certain aspects, this work incorporates sound modernist thought and academic practice. It is intended to be accessible to a wide readership, and prove to be entertaining as well as insightful. The scholarly endeavour driving this text is as sincere, as the history is real. It is a journey I encourage the reader to take with an open mind, taking time to savour the richness of the peoples' experiences. It is their quest for legitimacy, a combined search for truth, and my personal adventure.

Thesis (MPhil)--Stellenbosch University, 2000. / ENGLISH ABSTRACT: The research problem of this study is "The use of prison labour in die Western Cape agriculture". The aim of this qualitative-historical study was to determine how this system of labour was established, functioned and eventually came to an end. To research this topic was not easy. Most of the documentary sources have been destroyed. Therefore, the main source of information were interviews with the relevant prison wardens and guards, as well as farmers who used prison labour in the past. Prison labour played only a small part in the penal system of the Cape Colony before the nineteenth century. The focus of punishment was on the body of the criminal - inflicting physical pain. Since the early 1800's prisoners were used for the maintenance of roads and on work in Governmental gardens. Prisoners were rented ' . out to farmers, on an informal basis, since 1806. A formal system of prison labour, based on the principle of rehabilitating punishment, was introduced by the Governor John Montagu in 1843. For example, prisoners were classified according to their behavior, rather than their crimes. In 1888 free prison labour was abolished and a standard wage was introduced. The use of prison labour by private persons increased systematically after the Second World War. The reason for this was a growing labour shortage in especially agriculture. The system of farm prisons or so-called "outposts" was established to address this problem. In 194 7 the Landsdown Commission accepted the principle of farm prisons. The first farm prison was opened in 1953. The establishment of these outposts had a twofold aim: firstly, it supplied farmers with a constant source of labour. Secondly, it served as a deliverance for the state, as this would relieve the overcrowding in prisons and reduce costs. Between 1953 and 1988 a_total of thirteen outposts were established in the Western Cape. Farmers' unions carried the costs of building the prisons and were also responsible for their maintenance. The Department of Prisons was responsible for the appointment of prisonguards and their remuneration. A Central Outpost Committee was established that served as a link between the various farmers' unions and the Department. South Africa's policy on prison labour was in line with the United Nations' "Standard Minimum Rules" for the treatment of prisoners, having rehabilitation as main objective. However, this system of farm prisons clashed with the international trade ethos of the time. It was seen as "slave labour" that gave South African farmers an unfair competitive advantage. In 1988 prison labour was terminated and outposts were closed, due to the threat of sanctions and boycotts of South African agricultural products. The empirical evidence of this study largely supports the Marxist interpretation of punishment in society. According to Ma.rXism, punishment systems and prison labour serve the economic interests of the dominant classes. At the same time it also gives credence to the Weberian interpretation, in which the systematic monitoring and treatment of prisoners are a manifestation of the tendency towards increasing rationalisation in Western society. / AFRIKAANSE OPSOMMING: Die navorsingsprobleem van hierdie studie is "Die gebruik van gevangene arbeid in die Wes-Kaapse landbou". Die doel van hierdie kwalitatief-historiese ondersoek was om vas te stel hoe hierdie sisteem van arbeid ontstaan, gefunksioneer en tot 'n einde gekom het. Navorsing van hierdie onderwerp was nie maklik nie. Die meeste dokumentere bronne was reeds vemietig. Gevolglik moes hoofsaaklik staatgemaak word op onderhoude met hoofde en bewaarders van gevangenisse, asook boere wat destyds van gevangene arbeid gebruik gemaak het. Gevangene arbeid het 'n relatief klein rol gespeel in die strafstelsel van die Kaapkolonie voor die negentiende eeu. Die klem van straf was op die liggaam van die beskuldigde - die toepassing van fisiese pyn. Vanaf die vroee 1800's 1s gevangenes egter gebruik vir die instandhouding van strate en vir werk m Regeringstuine. V anaf 1806 is gevangenes ook op informele basis aan boere uitgehuur. 'n Formele stelsel van gevangene arbeid, gebasseer op die beginsel van rehabiliterende straf, is in 1843 deur die destydse Goeweneur John Montagu ingestel. Gevangenes is byvoorbeeld geklassifiseer volgens hul optrede, eerder as hul misdaad. In 1888 is gratis gevangene arbeid afgeskaf en voorsiening is gemaak vir 'n standaard loon. Na die Tweede Wereldoorlog het die gebruik van gevangene arbeid deur privaat persone sistematies toegeneem. Die rede hiervoor was 'n groeiende arbeidstekort in veral die landbou. Laasgenoemde is hoofsaaklik aangespreek deur die stelsel van plaastronke of sogenaamde "buiteposte". In 194 7 het die Landsdown Kommissie plaastronke in beginsel goedgekeur. Die eerste plaastronk, of "buitepos" soos daarna verwys is, is in 1953 geopen. Die oprigting van buiteposte het 'n tweeledige doel gehad: eerstens, het dit vir boere'n konstante voorraad van arbeid te verskaf. Tweedens was dit vir die staat 'n uitkoms, aangesien dit die oorbevolking in stedelike tronke sou verlig en kostes sou besnoei. Daarbenewens sou hierdie nuwe stelsel hydra tot die rehabilitasie van korter-termyn gevangenes. Tussen 1953 en 1988 het daar altesame dertien buiteposte in die Wes-Kaap bestaan. Boereverenigings het die oprigtingskoste van die onderskeie tronke gedra. Hierbenewens moes hulle ook ondemeem om die tronke te onderhou, terwyl die Departement van Gevangenisse verantwoordelik was vir die beskikbaarstelling van bewaarders en hul vergoeding. 'n Sentrale Buiteposkomitee is gestig wat as skakel gedien het tussen die betrokke boereverenigings en die Departement. Suid-Afrika se beleid rakende gevangene arbeid was in pas met die Verenigde Nasies se "Standaard Minimum Reels" vir die behandeling van gevangenes, met rehabilitasie as sentrale motief. Die stelsel van plaastronke het egter ingedruis teen die intemasionale handels-etos van die tyd en is as "slawe arbeid" gesien wat vir SuidAfrikaanse boere 'n onregverdige mededingende voordeel gegee het. Uit vrese vir sanksies en boikotte van Suid-Afrikaanse landbou produkte, is gevangene arbeid gestaak en buiteposte teen die einde van 1988 gesluit. Die empiriese getuienis van hierdie ondersoek staaf in 'n groot mate die Marxistiese interpretasie van straf in die samelewing. Hiervolgens dien strafstelsels en gevangene arbeid die ekonomiese belange van die dominante klasse. Terselfdertyd steun dit die Weberiaanse interpretasie waarvolgens die sistematiese monitering en behandeling van gevangenes in tronke 'n manifestasie 1s van die tendens tot toenemende rasionalisasie in die Westerse samelewing.

Includes bibliography. / The thesis is an exploratory and primarily empirical study with the objective to construct a detailed chronology of the events of the 1985 school crisis particularly in African schools in the Western Cape and to reflect on the relationship between the school crisis and the organic crisis in South Africa and the Western Cape in particular. The data for the thesis were derived from primary and secondary documentary sources and in-depth interview material. A total of 51 interviewees were selected principally on the basis of the specific role they played particularly within the Department of Education and Training institutions as well as in community, political, workers', parents', teachers' and student organisations during the 1985 school crisis in the Western cape. Interviews were open-ended with a semi-structured interview schedule which consisted of topical headings. The thesis's theoretical framework was informed by Gramsci's Marxism am the key concepts employed in the analysis included Gramsci's notions of hegemony and organic crisis as well as Freire's concept of conscientisation. Utilising Gramsci's Marxism, the historical transformations in economic, political and ideological spheres which affected the development of student struggles and the crisis in the Department of Education and Training schools in 1985 were examined. Chapter 1 deals with .the 'Total strategy' as a form of state "formative action" to overcome the general crisis. It also documents in chronological order the main events of the school boycotts and both political and economic struggles on a national level from 1953 to 1984 and early 1985 in order to provide a sound background for the 1985 school crisis in the Western Cape. Chapter 2 which is offered as an empirical contribution to sociology of education covers a series of complex events and processes which constituted the core of the 1985 school crisis in the Western Cape in a chronological order. In the conclusion, Gramsci's concepts of 'hegemony' and 'organic crisis' supplemented by Freire's notion of conscientisation were directly utilised to analyse the slogan 'People's education for people's power'. One crucial observation explicit in the thesis am expressed through verbatim interview extracts was that the school crisis could only be resolved when the apartheid capitalist system in its entirety has been abolished.

No description available.

Bibliography: pages 310-325. / At the end of World War II, volunteers from the University of Cape Town began literacy and post-literacy evening classes for African adults near the Blouvlei squatter settlement in Retreat. From this small beginning a significant voluntary adult education movement developed until, at the peak of its expansion, there were night schools located at fourteen different sites in the Cape Peninsula from Sea Point to Simonstown. The thesis studies the twenty-three year lifespan of this movement which provided tuition at both primary and secondary level and from 1950 called itself the "Cape Non-European Night Schools Association" (CNENSA). The history of the organisation deals chronologically with three distinct periods: (1) 1945-1948, the opening phase, when in the aftermath of a Commission of Enquiry into adult education, volunteer groups undertaking adult night classes were encouraged and were granted small subsidies; (2) 1949-1957, a period of continuing and rapid expansion; (3) 1958-1967, the years in which the government reduced, restricted and finally eliminated all the CNENSA's schools. While the movement is studied with regard to its educational programme, choice of subjects, curricula, text-books and general organisation, much of the central interest derives from an examination of its origin and operation in relation to the political and socio-economic developments in the country. The study is thus concerned with the causes of African poverty and illiteracy and the continuous backdrop of major external events during the existence of the Association. In the inter-relatedness of the two historical themes thus pursued, the participants in the education movement, both teachers and pupils, are seen to reflect the wider society, and the study in its broad survey refers to many events of profound historical significance; these include the setting up of Bantu Education and the other pillars of apartheid, the development of major protest organisations and trade unions, the staging of the Civil Disobedience Campaign and the Congress of the People, the events at Sharpeville and in Langa in 1960 and the eventual emergence of underground movements and armed resistance. There is a strong focus on the motives and attitudes of both the learners and teachers in the movement and on their perceptions of their times and of each other. In this respect an interesting liberal-radical continuum is seen running right through the history of the Association. In the concluding chapters, to question the evidence from an alternative viewpoint before final evaluations are made, the work of the CNENSA is examined in the light of a Paulo Freirian perspective.

Text in Afrikaans with abstracts in Afrikaans and English / In hierdie proefskrif word die agtergrond van die pre-koloniale stand van die destydse Kaapkolonie geskets en die historiese ontstaan van een gemeenskap word as tersaaklike voorbeeld behandel. Die verhouding wat met verloop van tyd tussen hierdie gemeenskap en die indringende koloniste ontwikkel het, is grotendeels gebaseer op persepsies en houdinge wat reeds sedert die 17e, 18e en veral die 19e eeu weens die ontmoeting tussen die uiteenlopende bevolkingsgroepe ontstaan het. Die verhoudinge wat inherent as gevolg van hierdie koloniale inmenging vertroebel is, was die oorsaak dat sekere inheemse bevolkingsgroepe radikale verandering ondergaan het. Die inheemse bevolking se rol het al hoe meer ondergeskik geword en die landskap het vir goed verander. Waar die inheemse bevolkingsgroepe se grondgebied van hulle ontneem is, moes hulle hul oorlewingstrategieë drasties verander. Die sogenaamde bruinmense, wat ontstaan het uit die ondertrou van die koloniale inkommers met die plaaslike bevolking en ingevoerde slawe, is gou tot die rol van arbeiders gereduseer en hul status het bly verlaag soos die tyd verbygegaan het. Aangesien min van hulle grondbesitters kon wees, wys hierdie proefskrif dat daar wel uitsonderings was. Daar is ’n gemeenskap wat die eienaars van erfgrond aan die Gouritzrivier is en dit steeds na 155 jaar besit. Hierdie gemeenskap is Buisplaas. ‘n Blanke voorvader, Frederick du Buis het aan sy twee seuns wat van gemengde bloed was, Simson en Saul ’n stuk grond langs die Gouritzrivier in die suidooste van die Wes-Kaap nagelaat. Op hierdie 94 hektaar het ’n Buis-gemeenskap ontstaan wat deur al die jare van politieke veranderinge in Suid-Afrika bly voortbestaan en gegroei het. Die onsimpatieke geografie en klimaat van Buisplaas het sy beperkings ingehou en tog het hierdie gemeenskap oorleef en die skamele voordele soos die nabyheid van die rivier en die aalwyne tot hulle voordeel gebruik. Al het die ekonomiese realiteit die meeste van die inwoners genoop om elders te gaan vir verdere opleiding en werksgeleenthede het die Buis-afstammelinge dikwels na hul aftrede uit hul beroepe teruggekeer na hul heimat. Ontwikkeling en die daaropvolgende verbetering van hul omstandighede het eers 127 jaar na die oordrag van Buisplaas aan Simson en Saul Buis begin en ’n groot verbetering in hul lewensomstandighede gemaak. Die rol van die Buisplaas Bewonersvereniging wat in 1986 gestig is en die belangrike proses van ontwikkeling wat deur hierdie vereniging begin is, vorm ’n kernaspek van die studie. Oor die jare het die twee kerke, die Lutherse en Anglikaanse kerke ’n deurslaggewende invloed op die inwoners gehad en veral omdat die Lutherse kerk ook verantwoordelik was dat daar ’n laerskool op Buisplaas opgerig is. Die navorsingsproses het die toepassing van ’n multi-dissiplinêre benadering behels, maar is daar hoofsaaklik van historiese metodologie gebruik gemaak. Die aktiewe bydrae van verskeie inwoners en oud-inwoners van Buisplaas het die gebruik van ander primêre en sekondêre bronne aangevul. Die fokus van die studie was derhalwe op die Buisplaas-gemeenskap wat vir so lank reeds bruin grondeienaars is, te midde van die problematiek van grondeienaarskap in Suid-Afrika. Alhoewel die konkrete realiteite van hierdie gemeenskap behandel word, gaan dit meer oor die ontasbare emosionele verbintenis van die mense met hulle plek, hulle eiendom. Dit gaan oor ‘n landskap wat uit kulturele tradisies en herinneringe bestaan. Dit kry die mistiek deur die krag van onthou, deur die nooit-vergeet-nie van mense se plekbewussyn. Plek word die verlenging van die self want plek is dan ook ‘n oord van tussenmenslike verbondenheid. Dit maak dit nie ‘n volmaakte plek nie maar ten minste ‘n plek waar mense van mekaar geweet het en steeds weet. Die veranderende ekonomiese en politieke streeksdinamika het ‘n invloed op die betekenis wat die inwoners aan hulle plek heg. Die fisiese en ruimtelike omgewing beïnvloed ook die interaksie en verhoudings van hierdie mense. / This thesis describes the background of the pre-colonial situation in the Cape Colony of the time. It uses the historical origin and development of one specific community as an example. The relationship which developed between this community and the intrusive colonialists is based to a large extent on perceptions and attitudes which were observed in the seventeenth and eighteenth but especially during the nineteenth century between the diverse population groups. The interference of the colonialists caused great harm to these relationships and consequently some of the indigenous population groups underwent radical changes. The indigenous population’s role in the area became more and more submersed and the landscape changed forever. As the territories of the indigenous groups were taken from them, they had to change their survival strategies drastically. The group which in former times was called ‘coloured’ because of inter marriages between the colonialists and the local population or the imported slaves, was soon reduced to labourers and their status diminished as time went by. In spite of very few being able to remain as landowners this thesis shows that there were exceptions. There is a community which inherited land next to the Gouritz River and after 155 years they are still the rightful owners. This community is known as Buisplaas. A white ancestor, Frederick du Buis left his two sons, Simson and Saul who were of mixed blood, 94 hectares of land next to the Gouritz River, in the south eastern part of the Western Cape. This is where the Buis community came into being and through the many years of political change in South Africa they continued to remain and develop there. The harsh geography and climate of Buisplaas had its limitations and yet the community survived. They used the meagre possibilities of the area like their proximity to the Gouritz River and the aloes growing there to their benefit. Although the economic realities forced many of the inhabitants to move elsewhere to further their studies or to find work opportunities, the Buisplaas descendants often returned to their community after retirement. It was only 127 years after Simson and Saul Buis inherited Buisplaas that development and consequently improvement started happening on a bigger scale. It changed their quality of life immensely. In 1986 the Residents’ Association of Buisplaas was formed and its role in the development of the community forms the major part of this study. Over the years both the Lutheran and the Anglican churches had a very strong influence on the inhabitants, especially since the Lutheran church was responsible for the establishment of a primary school at Buisplaas. The research entailed a multi-faceted approach, but mostly historical methodology was used. The active participation of different members of the Buisplaas community as well as some of the former inhabitants and neighbours in this thesis, supplemented the use of various other sources. The focus of the study was on the Buisplaas community who had been land owners as so-called ‘coloured’ people long before the issues and problems of owning land in South Africa were addressed. Although the basic realities of survival of this community will be addressed, the main focus is on the emotional bonds of the people with their place, with their property. It deals with their memories and with the cultural traditions that form the backbone of the area. This study has a charm which is revealed because of the memories of the people and the omnipresent consciousness of the ownership of their special place. Place becomes an extension of the self because place and space are also where human ties exist. It doesn’t make the place perfect but it remains a place where the people have always been aware of one another. The changing political and economic dynamics of the area have an influence on the importance and meaning of this place for its inhabitants. The physical and spatial environment and its spiritual importance also influence the interaction and relationships between these people. / History / D. Litt. et Phil. (Geskiedenis)

Thesis (PhD (Sport Science))—University of Stellenbosch, 2009. / ENGLISH ABSTRACT: Physical Education is a human movement activity driven by syllabi and educational programmes. Physical culture refers to human movement programmes with an entertainment component, but that also uses physical education activity. This study serves as an account of Physical Education and physical culture in the Coloured community of the Western Cape in the period 1837 to 1966. It offers a historical exploration of these activities in the social and political context and cuts across narrow definitions of race and class. The research also pays attention to the untold and unpleasant side of the story of Physical Education. This necessitated tracing the origin of Physical Education and physical culture back to their European roots, because of the strong political and cultural links between South Africa and Europe. The Cape Coloured petty bourgeoisie urbanite minority of the 19th and early 20th century were eager but unable to infiltrate the ranks of middle class White society. They were acutely aware of the need to show respect towards the White middle classes and also to distance themselves from the “unruly behaviour” of the working class. For this reason Physical Education and physical culture programmes became suitable means for the Coloured petty bourgeoisie to educate the “less fortunate” Coloured working class masses.

Thesis (M Social Work)--Stellenbosch University, 2002. / ENGLISH ABSTRACT: The purpose of this study is to provide a theoretical and practical guidelines for the implementation of employee assistance programmes at the Department of Correctional Services in the Western Cape. An explorative research design was used. The historical development of occupational social work international as well as the historical development of occupational social work in the South African context was discussed. The nature and content of employee assistance programmes is also discussed. Attention was given to employee assistance programmes within the organizational context. The functions of the EAP practitioner as well as the current nature and content employee assistance programmes within the Department of Correctional Services is discussed. The roles, knowledge and skills of the occupational social worker is also discussed. An empirical investigation was undertaken in which SIX EAP practitioners participated for the purpose of the study a questionnaire was designed. A structured questionnaire as well as interviews was conducted in order to gather data. Certain recommendations are made based upon the conclusions and findings. / AFRIKAANSE OPSOMMING: Die doel van hierdie studie is om 'n teoretiese en praktiese riglyne daar te stel vir die implementering van werknemershulpprogramme binne die Departement van Korrektiewe Dienste in die Wes-Kaap. Daar is van 'n verkennende navorsingsontwerp gebruik gemaak. In die studie is die ontwikkeling van bedryfs maatskaplike werk internasionaal sowel as in Suid-Afrika bespreek. Die aard en omvang van werknemershulpprogramme is bespreek. Daar is aandag geskenk aan werknemershulpprogramme binne organisasie verband. Die funksies van die werknemershulpprogram praktisyn sowel as die huidige aard van bedryfs maatskaplike werk binne die Departement van Korrektiewe Dienste is bespreek. Die rolle, kennis en vaardighede van die bedryfs maatskaplike werker is ook bespreek. 'n Empiriese ondersoek is gedoen waarvan ses werknemerhulpprogram praktisyns deelgeneem het. Vir die doel van die empiriese ondersoek is 'n vraelys ontwerp. Daar is gebruik gemaak van 'n gestruktureerde vraelys en onderhoude om data te versamel. Aan die einde van die studie word daar sekere aanbevelings gemaak wat gebaseer is op die gevolgtrekkings en die bevindings van die studie.

Thesis (MBA (Business Management))--Stellenbosch University, 2008. / ENGLISH ABSTRACT: The South African wine industry has made huge strides in the global wine market since one-channel marketing through the KWV was abandoned and the South African produced wines entered the traditional and emerging wine markets in Europe, Eastern Europe and the Americas. It did not take the South African wine producers and marketers very long to shift their focus to the international markets where deals made in the international currencies held the promise of great profits for successful wine exporters. With the opening of the markets, the trends and tastes of these buyers also influenced the wine styles and the way the South African producer managed his business. Although wine making in South Africa dates back over three hundred years, the re-entering into international wine markets held a great challenge to producers who were unfamiliar with the forces that dictated what and how things had to be done in the international wine arena. The emergence of the new potential for wine producers in global wine markets caught the attention of successful businessmen who ventured into wine making, as most had already developed a passion for wine. Dr. Christo Wiese bought Lanzerac wine Estate in the early nineties, and a few years later bought one of the historic farms in the Western Cape called Lourensford. He set out to develop this fruit farm into one of the top family-owned Wine Estates in the country, with the aim of creating a world renowned South African family-owned wine brand. With a state-of-the-art gravity fed winery and nearly four hundred hectares of vines planted in less than 8 years, this wine brand is slowly but surely starting to emerge on the international wine front. The task ahead is as difficult as the first ten years, but there are a lot of positives and negatives in the development of this premium wine brand that can be used by other business leaders in their decision-making when they start out on the journey to develop a brand. This report documents the first ten years of the Lourensford wine brand and it serves both as a recording of the history as well as a teaching tool for students in wine marketing as it includes interviews with people and role players that were involved and today are still involved in actively building this wine brand. The development of the Lourensford wine brand was started while the vineyards were still very young, and as such the quality of the wines were not ultra-premium from the outset. It was difficult to market these first vintages to get the cash flow right, while at the same time trying to convince the market that this Estate will eventually be producing ultra-premium wines. The focus in the beginning was production oriented, but it had to change to a more market-oriented business. By learning from the mistakes and evaluating the recommendations of this example, the reader can avoid the pitfalls of building a new brand and apply the lessons learned in his or her own business. / AFRIKAANSE OPSOMMING: Die Suid-Afrikaanse wynbedryf het groot vooruitgang op die globale wynmark gemaak sedert daar in 1994 afstand gedoen is van die KWV se eenkanaalbemarkingstelsel en die Suid-Afrikaanse produsente weer toegelaat is om hul wyne op die tradisionele en ontluikende wêreldmarkte in Europa, Oos-Europa en Amerika te verkoop. Dit het nie die Suid-Afrikaanse produsente en bemarkers baie lank geneem om hul fokus te verskuif van die plaaslike na die internasionale wynmarkte waar die potensiaal om handel te dryf in internasionale geldeenhede, die belofte van groot winste ingehou het nie. Met die oopstel van hierdie markte het die voorkeure en smake van die wynkopers ook die wyse waarop die Suid-Afrikaanse produsente wyne gemaak en hul wynbesighede bedryf het, beinvloed. Alhoewel wynmaak in Suid-Afrika meer as driehonderd jaar lank reeds bedryf word, het die hertoetrede tot die internasionale wynmarkte ook baie groot uitdagings aan wynprodusente gestel,want hulle was nie voorheen blootgestel aan die markkragte wat die manier van handel dryf op internasionale markte beheer het nie. Die ontluiking van nuwe potensiaal vir wynprodusente op internasionale markte het ook die aandag getrek van suksesvolle sakeleiers om te begin wyn maak omdat hulle reeds 'n passie vir wyn gekoester het. Dr. Christo Wiese het in die vroeë negentigerjare die Lanzerac-wynlandgoed gekoop, en 'n paar jaar later een van die historiese plase in die Wes-Kaap, naamlik Lourensford. Hy het dit hom ten doel gestel om hierdie vrugteplaas tot 'n top wynlandgoed in familiebesit,te ontwikkel. Met 'n ultra-moderne, gravitasiegedrewe wynkelder en nagenoeg vierhonderd hektaar wingerd aangeplant in minder as agt jaar, is Lourensford stadig maar seker besig om naam te maak op die internasionale wynfront. Die taak wat nog voorlê is net so uitdagend as die afgelope tien jaar, maar daar is reeds heelwat positiewe en negatiewe lesse wat uit die ontwikkeling van hierdie premiewynhandelsmerk geleer kan word en wat ander sakeleiers in hul besluitnemeningsprosesse kan gebnuik op pad na die ontwikkeling van 'n handelsmerk. Hierdie werkstuk dokumenteer die eerste tien jaar van die Lourensford-wynhandelsmerk en dien as die optekening van die geskiedenis sowel as die verskaffing van 'n opvoedkundige hulpmiddel vir studente in wynbemarking omdat dit onderhoude bevat met rolspelers en mense wat aktief betrokke was, en vandag steeds betrokke is, by die uitbouing van die handelsmerk. Die ontwikkeling van die Lourensford-wynhandelsmerk het begin toe die wingerde baie jonk was, en as sulks was die gehalte van die wyn nie van die staanspoor af van hoogstaande gehalte nie. Dit was moeilik om die eerste oesjare se wyne te bemark om die kontantvloei reg te kry, terwyl daar terselfdertyd gepoog is om die mark te oortuig dat die landgoed uiteindelik ultrapremiewyne gaan produseer. Die fokus aan die begin was produksiegedrewe, maar moes mettertyd na 'n meer markgedrewe besigheid verander. Deur te leer uit die foute wat gemaak is, en die aanbevelings te evalueer, kan die leser die slaggate vermy wanneer kritieke besluite rakende die vestiging van 'n handelsmerk in sy of haar eie besigheid geneem moet word.