This thesis project explores social constructions of aging women within Women’s Health magazine. There is limited scholarly literature on representations of aging women within popular health/fitness media, such as magazines. The limited current research which does exist suggests that aging women are subjected to negative stereotypes and gendered myths within our societal and cultural values with respect to aging (Vertinsky, 1994). Media representations are strong and pervasive reflections of societal norms and expectations and may impact the way women view themselves. I therefore undertook a Foucaultian discourse analysis of Women’s Health magazine to examine if/how gendered constructions of aging are functioning within representations of health directed to women of all ages. I found that Women’s Health reproduces aging women as useless, failures, problems to be managed, and other to normative femininity. Women’s Health reinforces that aging can and should be managed through the consumption of anti-aging products, procedures, and surgeries endorsed within the magazine. / v, 125 leaves ; 29 cm

Thesis (Ph.D.)--University of Adelaide, School of Social Science, Discipline of Gender Studies, 2004. / "April 2004" Includes bibliographical references (leaves 439-471).

Thesis (Ph. D.)--University of Oregon, 2008. / Typescript. Includes vita and abstract. Includes bibliographical references (leaves 377-400). Also available online in Scholars' Bank; and in ProQuest, free to University of Oregon users.

Thesis -- Departmental honors in Women's Studies. / Bibliography: ℓ. 84-87.

Thesis (doctoral) - Universität, Giessen, 2005.

Thesis (M.A.)--Baylor University, 2009. / Includes bibliographical references (p. 73-79).

Thesis (MPhil)--Stellenbosch University, 2013. / ENGLISH ABSTRACT: One of the main areas of transformation that continues to be a priority in the 21st century in South African and all other democratic societies is equality between men and women. The media plays an important role in attaining the desired balance in the way it represents both genders. This study analysed the representation of South Africa's main opposition party's (Democratic Alliance) parliamentary leaders, Lindiwe Mazibuko, in the online print media in South Africa. Articles on Mazibuko from four leading news websites were analysed during the period in which her nomination to the position of parliamentary leader was announced, the run up to the party's elections, her election to the position and a month into her election. Not all persons suffered equally under the Apartheid regime therefore the empowerment of black women and their rise to positions of leadership and power remains an important priority if the gains of freedom are to be completely attained. Therefore every hindrance that would hamper their efforts should be addressed. The way the media represents not only women in general, but black women in particular is an important area of focus. Moreover, coverage of these women when they are in power and how they are portrayed to be handling these positions is critical. The paper approaches the representation of black, women politicians in the South African media from a womanist approach which goes beyond feminist assertions, from the mass communications theory, gender and media and the political economy theories. Using the quantitative research method of content analysis, 101 articles published on Timeslive, City Press Online, Mail & Guardian Online and Independent Online websites between 1 September 2011 and 30 November 2011 were analysed. The findings revealed that Mazibuko's age was mentioned in 62% of the articles, her gender in 28% of the articles and her race in 21%. This means that more than her race and gender, her age was the main area of focus for the majority of the news articles. The conclusion of this study questions the focus of these attributes that have no influence on her performance or ability to do her work and what it means to the progression of media representation of not only black women political leaders, but aspiring young, black, women political leaders. / AFRIKAANSE OPSOMMING: Gelykheid tussen mans en vroue is een van die hoofareas van transformasie, en 'n voortdurende prioriteit in die 21ste eeu in die Suid-Afrikaanse en talle ander demokratiese samelewings. Die media speel 'n belangrike rol om 'n gewenste balans te bereik deur hoe beide geslagte verteenwoordig of uitgebeeld word. In hierdie studie was die verteenwoordiging van een van Suid-Afrika se hoof opposisie partye (Demokratiese Alliansie) se parlementêre leiers, Lindiwe Mazibuko, in die aanlyn gedrukte media in Suid-Afrika geanaliseer. Artikels oor Mazibuko van vier toonaangewende aanlyn nuus webtuistes tydens die aankondiging van haar nominasie tot die posisie as parlementêre leier, die aanloop tot die party se verkiesing, haar verkiesing tot die posisie, asook 'n maand na haar verkiesing, is geanaliseer. Nie alle mense het in dieselfde mate onder die Apartheidsbewind gely nie, daarom bly die bemagtiging van swart vroue en hul opgang na leierskap 'n gewigtige prioriteit indien die voordele van vryheid as geheel bereik sou word. Alle hindernisse wat hul pogings beperk moet dus aangespreek word. Die manier hoe die media nie net vroue in geheel, maar spesifiek swart vroue verteenwoordig, is 'n belangrike fokus area. Verder is die blootstelling van hierdie vroue wanneer hulle in magsposisies is, asook hoe hulle voorgehou word om daardie posisies te hanteer, van kardinale belang. Hierdie tesis benader die verteenwoordiging van swart, vroue politici in die Suid-Afrikaanse media vanuit 'n vroue (womanist) benadering wat verder as feministiese bewerings gaan, vanuit die massa-kommunikasieteorie, geslag en media asook die politieke ekonomiese teorieë. Daar was gebruik gemaak van inhoudsanalise om 101 artikels wat op die webtuistes van 'Timeslive’, 'City Press Online’, 'Mail & Guardian Online’ en 'Independent Online’ gepubliseer is tussen 1 September 2011 en 30 November 2011, te analiseer. Die bevindinge het daarop gewys dat Mazibuko se ouderdom in 62% van die artikels, haar geslag in 28% van die artikels en haar ras in 21% van die artikels genoem was. Dit beteken dat meer as haar geslag of ras was haar ouderdom die vernaamste fokusarea van die meeste nuusberigte. Die gevolgtrekking van hierdie studie bevraagteken hierdie eienskappe wat geen invloed het op haar vordering of vermoë om haar werk te doen, en wat dit beteken vir die vooruitgang van mediaverteenwoordiging van nie slegs swart, vroue politieke leiers nie, maar aspirant jong, swart, vroue politieke leiers.

This study investigates the Zimbabwean women listeners of a gender-focused radio programme Nguva yevanhukadzi (Time for Women) to find out what meanings they take from the programme. Located within the broad theoretical framework of cultural studies and drawing on audience reception theories, the study focuses on the ways in which Shona-speaking women bring their understandings of their social roles, derived from their lived socio-cultural experiences of patriarchy, to their decoding of the text. The study was set in Harare’s high-density suburb of Mbare and used the qualitative research methods of individual and focus group interviews. The study was conducted against the backdrop of the signing of the Global Political Agreement (GPA) of September 2008, which ended the impasse among the warring political parties, ZANU PF, MDC-T and MDC and introduced a new era of collectively tackling socio-economic development, including redressing gender disparities through women’s empowerment. This study examines the factors shaping the audiences’ readings of the programme and seeks to establish whether the mass media has determining power on its audience in the reception of messages or if the audiences (women) have interpretive freedom. Using Hall’s (1980) Encoding/ Decoding model, the study examines the factors that influence the audiences’ choice in making preferred, negotiated or oppositional readings and the arguments they advance in line with those readings. While the interviews revealed that most of the female listeners “negotiated” the dominant encoded meanings, seeking their relevance to their varied situations and contexts (O’ Sullivan et al. 1994:152; Ang 1990: 159), of interest is the manner in which the women dealt with the discourse of patriarchy within the context of promoting women empowerment. The contestation between women empowerment and addressing patriarchy reflected the subverted notions of maintaining the status quo, while applauding the women’s commitment and ability to interrogate the practicality of issues under discussion and drawing lessons relevant to their day to day lives prior to making the preferred reading. As such, the study revealed that preferred readings are not always automated, but can be a result of intense interrogation among media audiences.

This study investigates the popular pleasures produced by readers of men's magazines, focusing primarily on the publication, Men's Health, which represents a new type of magazine catering for men. Using qualitative research methods such as textual analysis and reception analysis, the study explores the pleasures produced by both men and women from the consumption of such texts. The theoretical perspective of cultural studies informs this project, an approach that focuses on the generation and circulation of meanings in society. Focusing on the notion of the active audience and Hall's encoding/decoding model, this study examines readers' interpretations of the Men's Health text, focusing on the moment of consumption in the circuit of culture. Reception theory proposes the existence of "clustered readings" produced by interpretive communities that are socially rather than individually constructed. As a critical ethnography, the study interrogates these meanings with particular reference to questions of gender relations and power in society. Access to different discourses is structured by the social position of readers within relations of power and this study takes gender as a structuring principle. Therefore, this study also explores the particular discursive practices through which masculine and feminine imagery is produced by the Men's Health text and by its readers. The research findings support the more limited notion of the active audience espoused by theorists such as Hall (1980) offering further evidence to suggest that readers produce readings other than those preferred by the text and that therein lies the pleasure of the text for male and female readers. The research concludes that the popularity of Men's Health derives from the capacity of its readers to make multiple meanings of the text.

This study analysed the representation of South African women politicians in the Sunday Times’ election news during the 2004 Presidential and general elections, by drawing on perspectives from cultural studies, the constructionist approach to representation and the sociology of news production. Using content analysis and critical discourse analysis, the study found that very few women politicians were used as news actors/sources in the Sunday Times, and that when women politicians were figured, the paper tended to present them in ways that serve to sustain women’s subordinate status in society. Using content analysis, the study analysed 106 news items published between January 1, 2004 and April 30, 2004, and found that of all the 588 identifiable news actors/sources counted, 135 were women and 453 were men. Of these, only 7.67% (or 26) were women politicians and 92.33% (or 313) were men politicians. On average however, the amount of words allocated to a woman politician was more than that allocated to a man politician. The discourse analysis also revealed how the Sunday Times managed to reproduce textually the hegemonic power relations between women and men, by constructing different subject positions for women politicians and men politicians, which generally tended to be negative and positive respectively. In the representation of women politicians, the study revealed patterns that tended to ascribe them negative personality traits, accentuate their passivity and dependency on men, and construct them as incompetent political leaders. This study’s conclusions pose a challenge to the role of the national newspaper in the transformation of gender relations and the promotion of equal access to political and decision-making positions, and to the news media. News discourse, as a social practice, both determines and is determined by the social structure in which it is produced. By systematically reproducing subordinate subject positions for women in the news, the Sunday Times helps to further women’s subordinate status in society. Particularly, as part of the broader social cultural context that is embedded in patriarchal and gender ideologies, the Sunday Times does not merely reflect but actively and effectively constructs the reality it claims to be representing.