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A construção do corpo feminino na revista O CruzeiroNogueira, Joaquim Luiz 24 April 2008 (has links)
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Previous issue date: 2008-04-24 / The analysis of the construction of women s bodies
in the magazine called O Cruzeiro ( The Cross) from 1928 to
1940 has been the aim of this research. For the execution of
the task, we have submitted the texts to Jean-Marie Floch s
theoretical basis and then we have worked upon the cultural,
historical and social concepts with reference to the visual index
which have made possible to portray the women s bodies with
their thematic and plastic parts and their figured side as well .
We have researched a lot of shapes, colors, usages and likings
related to the women s images on those covers during the
historical time that has been studied and the elements which
form the physical, cultural, social and economical environment
involved in the femininity construction. These factors have
helped us describe the changes which happened to women in
their everyday lives in the first decades in the 20th century in
Brazil / Esta pesquisa tem como objetivo analisar a construção
do corpo feminino na revista O Cruzeiro no período de 1928
a 1940. Para o desenvolvimento dessa análise, submetemos os
textos à fundamentação teórica de Jean-Marie Floch e, com
base nesse referencial, trabalhamos os conceitos culturais,
históricos e sociais, referindo-nos aos índices visuais que
possibilitam retratar o corpo feminino, os elementos temáticos
e plásticos desse corpo, bem como a sua figuratividade. Nossa
leitura investiga a pluralidade de formas, cores, usos e gostos
vinculados à imagem da mulher nessas capas durante o
período histórico estudado e os elementos que compõem os
ambientes materiais, culturais, sociais e econômicos
envolvidos na construção da feminilidade, fatores estes que
nos ajudam a retratar as mudanças ocorridas no cotidiano da
mulher nas primeiras décadas do século 20 no Brasil
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