This study aimed to provide insights into the opportunities and challenges perceived by employees regarding the integration of large language models (LLMs) into their daily work routines, focusing on the Microsoft Copilot tool. Despite existing research showcasing the potential benefits of LLM-driven AI tools such as efficiency and fostering creativity, there remained a gap in understanding how such tools, particularly Copilot, influenced employees' work routines and tasks. Employing a qualitative approach, this study conducted 10 semi-structured interviews to investigate employees' experiences and perceptions. Hermeneutics served as the guiding methodological framework, allowing for a nuanced exploration of participants' experiences. The findings revealed a multifaceted use of Copilot within the IT company, ranging from idea generation to support in creation processes. Copilot facilitated both formal and informal learning by providing quick access to internal information and feedback, thereby streamlining tasks and freeing up time for other activities. However, challenges such as the limited Swedish language support and formal onboarding hindered its full utilization. Additionally, employees' attitudes toward technology and AI significantly influenced their adoption of Copilot, with technologically inclined individuals being more inclined to embrace and explore its functionalities. Furthermore, the study highlighted changes in work routines, including altered thought processes, support for idea generation, and verification of generated information.  Information security emerged as a notable concern, necessitating caution to prevent leakage of sensitive data. Discrepancies were observed between how employees presented Copilot to clients and their actual utilization, suggesting areas for improvement such as tailored training programs. In conclusion, while Copilot showed promise in enhancing work processes and facilitating learning and idea generation, there were challenges to address, particularly in terms of mindset shifts and integration into existing workflows. Nevertheless, being in the early stages of adaptation there was room for improvement and opportunities to enhance usage, ultimately benefiting the organization's operations.

The master thesis deals with major news programmes of Czech television and RTVS during the first wave of Covid-19 pandemic. The objective of the paper is to reflect the form of the programmes Události and Správy RTVS during two selected time periods. The goal is also to map how organization and system of the work were changing in both newsrooms during 2020 and how it affected preparation and realization of the programmes. Theoretical part of the work describes the specificities of the news focused on television news and informing about breaking news and emergency situations. This chapter also recapitulates the events in 2020 in the context of the pandemic and demonstrates some of the impacts of that on different types of media. The second chapter characterizes both researched media and their major news programmes in the context of their competitive televisions. The analytical part of the work describes the used methodology and provides with the results of both parts of the research. Quantitative content analysis and semi-structured interviews were used as methods to obtain the set objectives. The results refer on how extraordinary situation affected both newsrooms which had to set up the precautions to protect their staff and to keep the broadcasting on. These new rules included some changes in the...

Pendant le 20e siècle, la relation entre médias et organisations sportives ont été symbiotiques. Les ressources obtenues grâce à la vente des droits de diffusion télévisée, la communication et les médias exercent une grande influence sur le succès global du football. C’est une relation de tensions et de coopération entre média et organisations sportives, et aussi les frontières sont floues entre les deux champs. Dans ce travail, nous souhaitons comprendre de quelle sorte les médias influencent les organisations sportives, plus précisément comment les clubs de football deviennent des espaces de production d’informations. Plus récemment, les organisations sportives ont investi dans le secteur de la communication, soit à travers le recrutement des communicants et d’autre professionnels de l’information, soit par la création de canaux de communications propres. Nous avons sélectionné, comme objets d’étude, les médias de trois organisations sportives : la webtélé du Paris Saint-Germain (France), le site web du Botafogo (Brésil) et la chaîne télé du Benfica (Portugal). Le travail empirique est constitué d’entretiens ethnographiques avec des professionnels de l’information et des communicants des clubs de football analysés. Suite à ces entretiens, nous avons l’objectif de répondre à trois questions sur la création des médias de club : quelle est sa motivation ; comment fonctionnent-ils ; et qui sont les responsables pour sa mise en place. Le choix de ces clubs offre l’opportunité d’une étude comparative et l’évaluation de différents marchés avec de degrés inégaux de modernisations, en permettant l’identification des proximités et des divergences, associées aux contextes respectifs, ce qui rend possible une tentative de généralisation sur les médias de club et leurs conséquences pour le journalisme sportif et pour la relation entre sport et médias. / During the 20th century, the relationship between Media and Sport were very fertile. The revenues generated by the sale of broadcast rights, the Communication and the Media have a great influence over the global success of football. Media and sports organizations have a relationship based on tensions and cooperation and also very fluid boundaries between them. In this present work, we want to understand how media influence sports organizations, more precisely, how football clubs become a space of content and information production. Recently, sports organizations have invested on media and communication departments, either by hiring public relations and media professionals or by creating their own corporate means of communication. We have selected as research objects, the media of three sports organizations: the WebTV of Paris Saint-Germain (France), the website of Botafogo (Brazil) and the subscription TV channel of Benfica (Portugal). Our empirical work was based on ethnographic interviews with the media and communication staff at these football clubs. Based on our interviews, we aim to answer three questions about the creation of these club owned media: why they were created; how they are structured; and who is responsible for their implementation. The choice of these three clubs allowed a comparative study and the analysis of different markets and realities with diverse levels of modernization, that together with each local social context made possible an attempt to offer a generalization about club owned media and the consequences for sports journalism and the relationship between sport and media.