This master's thesis aims at the development of the most successful Czech tabloid journal Blesk. It starts with the comparison of Czech and foreign tabloids. Subsequently, it captures the history of Czechoslovakian and Czech tabloids from the First Republic until the present day. This thesis also deals with the journals that unsuccessfully tried to compete with the journal Blesk. Nowadays, the only remaining tabloid journal is Aha!, nevertheless it is owned by the same publishing company as the journal Blesk. Further, the thesis pays attention to the main personalities who helped to shape the form of the journal. It inquires into the development of the graphical shape of the front pages and it tries to interpret their symbolical message, both by the means of qualitative analyses. Alongside that, it deals with the editors and their influence on the development of the journal, its visual form, and the choice of topics on the front pages. The journal Blesk also includes advertisements, and this thesis focuses on that too.

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本研究比較小報（蘋果日報）與大報（聯合報、中國時報）報導的不同處。同時也比較聯合報、中國時報於蘋果日報在台灣發行前後，其報導型式及方向是否有所改變。研究結果顯示聯合、中時兩大報只有在少數項目上有差異，大部分的類目沒有差異，意即兩大報無論在圖文比例、報導類型、頭條新聞的報導及選擇上，都是非常類似的兩份報紙。而兩報與蘋果日報除了少數類目外，大部分項目都有達到顯著差異，顯示兩大報與蘋果日報在圖文比例、報導類型、頭條新聞的報導及選擇上，是截然不同的報紙。另一方面，兩大報增加新聞總則數、總頁數、照片數、圖表數、彩色印刷頁數來因應蘋果。新聞則數及頁數的增加，顯示兩大報欲增加報導量來吸引讀者；而照片、圖表、彩色印刷頁數的增加，則顯示兩大報在某些項目上有逐漸向小報靠攏的趨勢。此現象也顯示台灣兩大報在報導形式上，的確漸漸「圖像化」，而傳統以文字為主的質報，也毫無例外的逐漸向圖像化靠攏。