市區型公共自行車系統（YouBike）在台北市的發展如何可能？本研究採用行動者網絡理論（Actor-Network Theory）的分析取徑，透過追隨網絡裡人與非人行動者的實作軌跡，攤開YouBike自民國98年至今將近7年的網絡鋪陳，並重新檢視YouBike網絡發生轉變的三個關鍵時刻：技術移轉、重新組裝與創造市場。首先，地方政府作為早期關鍵行動者，藉由一連串的轉譯（translate）工作將全球性的問題化作台北市的問題，從而位移（displace）市場、政府與業界的力量，讓YouBike成為問題的唯一解方。而後信義區試營運時期，捷安特重新配置他方（台北市早期河濱與他國）的公共自行車技術要件，展現出技術自由連結（free association）的特性。最後本文主張，民國101年擴大營運後YouBike所經歷的劇烈轉折，乃因其以專業／業餘市場區分，取代了自行車市場既有的通勤／休閒定位，甚至影響到一般販賣低階車款的自行車零售商。從移轉他方知識，到成為全球公共自行車系統典範之一，YouBike案例亦讓我們看見台灣以代工起家的技術能力創新之可能。 / How is it possible to set up an urban public system such as YouBike in Taipei? According to actor-network theory, I expose the extending passage of YouBike network since 2009, exploring the trajectories of human and non-human actors involved in the process. I highlight three significant moments of the YouBike development: technology transferring, elements reassembling, and market creating. First, by way of translating the global concern to a local debate and mobilizing triple forces of market, government, and industries, as an important translator, Taipei city government advocated the YouBike as the only solution. Second, the Giant Bicycle applied the experience of public bicycle system learning from the abroad and the operation of riverside bike rental system in Taipei to the trial run of YouBike in Xinyi district. It shows a “free association” of technology. Finally, this study argues a dramatic transition of YouBike happened when the system expanded after 2012. YouBike network creates a new market based on professional and amateur bikers that change a traditional idea assuming the YouBiker’s motivation are only for commuting and recreation. Furthermore, this change even decreases sales of low-end bikes. In the making of YouBike, we see how Giant Bicycle is able to transfer abroad knowledge and becomes a paradigm in the global public bicycle business. It has been forecasted the potential of technological innovation in Taiwan (a country starts from OEM).

近年來由於溫室效應加劇以及氣候變遷加劇，因此符合綠色運輸特性的公共自行車系統，成為各國交通部門發展綠運輸政策時的目標之一，同時，大數據分析亦是目前受到高度關注的熱門議題。而本研究首先使用臺北市微笑單車租借大數據探討在不同時間點下民眾日常使用微笑單車之旅運行為，分析不同站點間的旅次特性。再運用社群網絡分析，以站點之間旅次連結多寡作為權重，探討站點間之緊密程度，以及不同時間點下微笑單車租借量之熱點分布情形，並將其視覺化呈現。 後續透過文獻分析，擷取影響公共自行車使用量之因素後，本研究嘗試運用一般線性迴歸模型與地理加權迴歸進行模型建立，並探討各影響因素對於旅運需求之影響情形。實證結果顯示，地理加權迴歸模型可以解決一般線性迴歸所產生空間自相關問題，使得模型解釋能力獲得改善。本研究並使用地理加權迴歸進行使用需求分析以及預測，對未來公共自行車營運以及站點擴張提出結論以及建議，期能提升公共自行車系統之使用量。 / Due to the climate change and aggravation of the greenhouse effect in recent years, the public bicycle system with the feature of low-carbon emission has raised more and more attention internationally, and has become one of the targets in developing green transportation policies of transportation departments of governments around the world. Meanwhile Big Data analysis issues, on the other hand, are currently a sought-after topic which has caused great concern as well. In this study, we utilize the rental data of the YouBike system in Taipei to discuss the public usage of YouBike tour at different periods. With the use of social network analysis, we discuss the relationships between different bicycle stops based on applying the number of travels between different sites as the weight. Eventually, the hotspot analysis will be carried out by operating the GIS system. In this way, we are able to discuss the hotspot distribution of YouBike rentals in different time and then visualize the result. After that this study pick up the variables which will effect the YouBike usage by reference review. This research try to built models by utilizing the Least Squares Method and Geographically Weighted Regression. Then we will have a discussion with the result of the two models. The result shows that Geographically Weighted Regression can resolve the spatial autocorrelation problem which happened in the Least Squares Method and to gain a better result. With the analysis and prediction of public bicycle system from Geographically Weighted Regression, we hope to raise the usage of public bicycle system by concluding as well as making recommendations for the future operation of public bicycle and the expansion of bicycle stops.