M.A. (African Languages) / Please refer to full text to view abstract

M.A. (African Studies) / The study deals with forms of address in isiZulu. Therefore, the various aspects of speech that play roles when addressing a person, the factors affecting forms of address in isiZulu and the effect of languages such as English, Afrikaans and other African languages on the forms of address in isiZulu are of interest. Research was conducted on forms of address in isiZulu in parts of Soweto and it was discovered that form of address are determined by different factors in a given situation and the influence of a variety of languages. The data was collected from: 1. Books on forms of address in other languages. 2. Recorded conversations and discussions. 3. Recorded television and radio programmes. In each chapter, sub-categories of addressing people, their use and factors determining them are highlighted.

M.A. (Afrikaans) / Please refer to full text to view abstract

Thesis (MA)--University of Stellenbosch, 2002. / ENGLISH ABSTRACT: This study investigates the use of address form in Tshivenda. Chapter one concentrates on aims of study, data collection and the organisation of study. Chapter two concentrates on various studies which deal with forms of address in different communities. They introduce forms of address as a routine between people who are embedded in the socio-cultural context of society. Chapter three deals with the informal use of forms of address. This includes names, pronouns and kinship terms. Different names deal with Tshivenda names and Non- Tshivenda names, and the way they are used in different context as a form of address. The controversial use of a pronoun as a form of address is also taken into account as well as kinship terms as a form of address in family where forms are applied in informal situation. [Where the place is unstructured and they are applied in the traditional way.] Chapter four investigates the formal use of address in a structured situation, this covers titles, occupations, special address forms and innovations. Titles are used in a more structured situation. They show social rank or official position such as Doctors, Professors etc. Occupational terms are connected with a person's job. These are terms like nurses, teachers etc. The special forms of address are used in certain occasions where the sender uses an unpopular form of address, uses new techniques and they are practised by elite class, who tries to change the status quo. Chapter five gives the main conclusions of the thesis. / AFRIKAANSE OPSOMMING: Hierdie studie ondersoek die gebruik van aanspreekvorme in Tshivenda. Hoofstuk een konsentreer op die doelstellings van die studie, die versameling van data en die organisasie van die studie. Hoofstuk twee konsentreer op verskillende studies wat handel oor aanspreekvorme in verskillende gemeenskappe. Hulle sluit in aanspreekvorme soos gewoonlik gebruik tussen mense wat vas gewortel is in die sosio-kulturele konteks van die gemeenskap. Hoofstuk drie handel oor die gebruik van informele aanspreekvorme. Dit sluit in name, voornaamwoorde en verwantskapsterme. Dit sluit in Venda en nie-Venda name in verskillende kontekste. Die gebruik van 'n voornaamwoord in aanspreekvorme word ook belangrik geag sowel as verwantskapsterme in familie waar vorme gebruik word in informele situasie. Hoofstuk vier ondersoek die formele gebruik van aanspreekvorme in 'n strukturele situasie. Die sluit in titel, beroepe, spesiale vorme en innovasie. Titels word gebruik in In strukturele situasie. Hulle verwys na sosiale posisie of amptelike posisie soos dokters, professors ens. Die spesiale vorme word gebruik in omstandighede waar die sender die ongewone vorm gebruik vir die ontvanger. Innovatiewe vorme gebruik nuwe tegnieke en hulle word beoefen deur die hoer klas, wat probeer om die status quo te verander. Hoofstuk vyf gee die bevindinge van die tesis.

abstract: Advertisements intend to persuade the reader to invest money or time in a product or service. Newspapers contain advertisements that are space-limited, thus necessitating a concise and convincing message that will influence readers. Nord (2008) analyzed conative function (Jakobson 1960) as a persuasive tool in a corpus of Spanish, English, and German advertising texts. A portion of Nord's study focused on sender attitude indicators directed at addressees as a key element of conative function, and analyzed address forms among several attitude indicators found in print advertisements. The current study analyzed 604 Spanish newspaper advertisements in Arizona and Florida, focusing on possible independent factors related to the probability of the occurrence of various address forms. These factors included: the type of product being advertized and its cost, the nature of the advertisement, the location of the advertisement in the newspaper (main section, sports, etc.), intended audience (including age and sex), geographic region of the newspaper, and each newspaper as compared to others. These variables were categorized and statistically analyzed using a quantitative design. The study provided results indicating a strong statistical relationship between the presence of address forms and product type, a moderate relationship with audience age, and a mild relationship with product cost. Various similarities and differences were also found when comparing the data geographically. / Dissertation/Thesis / M.A. Spanish 2012

No description available.

This thesis will focus on the changes that modernization, especially during the transition period from communism to capitalism, brought to the use of the terms “domn” (sir) and “doamna” (lady) in Romania. The main question of the research will be whether these terms are still used and if they are used with the same meaning as they were before: in short, what does it mean to be ‘lady” or “sir” in modern Romania? The thesis will try to examine the way modern life lessened the differences between country side/rural life and town/urban life and between people with different educational levels. In Romania little research has been done examining how modernization affects everyday life and how individuals view and understand the world. Modernization is a key word in almost every field in Romania today, but the human dimension especially that of everyday life has not received much attention. The thesis will try to give a perspective on how the recent social transformations have changed the way people view themselves and the opportunities that developed as a result. Romania is an East European country in transition. This means that among other things that for Romanians things seem to change rapidly and sometimes abruptly in very short time, often without much sense or logic. The result is that Romanians have had to learn how to adapt very quickly and to learn new social and material skills almost every day. Romania and her passage from socialism to capitalism can be a laboratory for anthropological research on some of the disciplines central and emerging themes. Among these is how the elite is self constructed and self selected over time. Another is the role that shifts in elites can play in a country’s and a culture’s economic and cultural transitions. This research will also add to the literature on Romania because while elite’s effects, both positive and negative have received much media attention, the scholarly literature is almost silent in how elites are defined and emerged since 1989. The study of the elites will also bring a better understanding of the way people in Romania behave, understand and accept each other. It will also help us to understand their goals and how these got defined in this transition period in Romania’s history. Looking at how Romanians think about (categorize) each other will also help the rest of the world understand Romanian culture and society. This is important - especially for those inside and outside the country who have a stake in Romania’s future. / Romania, past and present : a historical and social background of status in Romania -- Status in Romania 2011 : fieldwork results -- Ideas over how status is perceived in present Romania. / Department of Anthropology

The subject of the submitted thesis: "On the problem of address forms in the Portuguese language - text analysis" is to analyze the various address forms belonging to noun, pronoun and verb word classes. The evolution of these forms is emphasized; however, more approaches are considered since evaluating the diachronic one requires that the synchronic one is also examined. The goal is to look at the issue in several ways, taking into account the broader historical, political and sociolinguistic issues. The theoretical part is aimed at the general principles of addressing in terms of external, internal and historical linguistics and to the evolution of addressing in the Portuguese language. This includes Portuguese addressing terminology specifics, like the form of voc. The practical part describes the address forms in Brother Luís de Sousa, the historical Portuguese play (theatrical) from 1844 set in the beginning of 17th century, comparing these forms to authentic texts from that period. The conclusion presents the results of the text analyses and sums up the problems related to the issue of politeness in linguistics.

No description available.

Thesis(M.A.(Translation Studies and Linguistics)) -- University of Limpopo, 2022 / The aim of this study was to explore the forms of address and terms of reference used by students to address their lecturers at the University of Limpopo. The study discovered that, there were many ways in which forms of address and terms of reference are used. The theory of pronouns of power and solidarity by Brown and Gilman (1960) is implemented. Data are collected using face-to-face and telephone interviews from a sample of fifteen (15) University of Limpopo postgraduate students majoring in languages and linguistics in Turfloop, Limpopo, South Africa, however, ten (10) participants satisfied the notion of data saturation. This is because the participants were giving slightly similar information. The study found that there are two types of forms of address which are used by the University of Limpopo students which are Names and Titles. Addressing lecturers by first name, last name, nickname or title plus first name symbolises closer relationship between student and lecturers whereas, addressing lecturers by title only or title plus last name represents a limited relationship between the lecturer and student. It is found that most of postgraduate students address lecturers depending on the relationship existing between them and the lecturers. It has been found that, the factors that influence choice of forms of address are setting, respect, degree of intimacy, age and culture; and factors that influence the use of terms of reference are setting and respect. The data obtained reveal that undergraduate students, especially first years are not aware of the importance of forms of address. And it has been found that students promote the idea of the implementation of a rule(s) or policy regarding the importance of forms of address.