Global ETD Search

31	The impact of cultural and market distance on international advertising a content analysis of magazine advertising from US, Japan and Korea / Kim, Yoo-Kyung. January 1996 (has links) Thesis (Ph. D.)--Syracuse University, 1996. / Vita. Includes bibliographical references (leaves 229-237).
32	Communication of position in current national primetime brand advertising a content analysis / Mezera, Chad M. January 1900 (has links) Thesis (M.S.)--West Virginia University, 2002. / Title from document title page. Document formatted into pages; contains iv, 310 p. Includes abstract. Includes bibliographical references (p. 72-73).
33	The adaptation of commercials for multi-national brands in Morocco the young educated viewers' evaluation of Tide and Always commercials in Rabat / Hilal, Khalid. January 1900 (has links) (PDF) Thesis (M. A.) -- Al Akhawayn University in Ifrane, 1999. / Spiral binding. Typescript (photocopy) Includes appendices. Includes bibliographical references. Also issued in electronic format.
34	Russian consumer attitudes toward American advertising / Wilson, Nancy Fraser. January 2002 (has links) Thesis (Ph. D.)--University of Missouri-Columbia, 2002. / Typescript. Vita. Includes bibliographical references (leaves 323-336). Also available on the Internet.
35	Russian consumer attitudes toward American advertising Wilson, Nancy Fraser. January 2002 (has links) Thesis (Ph. D.)--University of Missouri-Columbia, 2002. / Typescript. Vita. Includes bibliographical references (leaves 323-336). Also available on the Internet.
36	Children's psychological responses to television food advertising / Mair, Alison Unknown Date (has links) Thesis (MPsych(Clin))--University of South Australia, 2000 Advertising Advertising Television advertising and children
37	Cross-cultural content analysis of advertising from the United States and India / Ahmed, Niaz. January 1900 (has links) Thesis (Ph. D.)--University of Southern Mississippi, 1996. / Includes abstract. Reprint of author's dissertation. Includes bibliographical references (p. 108-119). Also issued in electronic format via World Wide Web.
38	Advertising standardization: a study in Hong Kong and China. January 1995 (has links) by Lau Chin-han, Cindy. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 39-40). / Table of Contents --- p.i / List of Tables --- p.ii / Chapter / Chapter I. --- Introduction --- p.1 / Background --- p.1 / Adspend in China --- p.3 / China Media Overview --- p.4 / Advertising Agencies in China --- p.8 / Advertising Law in China --- p.9 / Production Facilities in China --- p.10 / Objectives of the Project --- p.10 / Literature Review --- p.11 / Methodology --- p.13 / Chapter II. --- FACTORS INFLUENCING DECISION ON ADVERTISING STANDARDIZATION --- p.18 / Product Variable --- p.18 / Organizational Variable --- p.21 / Competitive Variable --- p.23 / Market and Societal Variable --- p.24 / Infrastructure Variable --- p.25 / Governmental Variable --- p.25 / Chapter III. --- RESULTS --- p.27 / Degree of Standardization --- p.27 / Correlates of Advertising Standardization --- p.29 / Chapter IV. --- FINDINGS AND IMPLICATIONS --- p.33 / Chapter V. --- LIMITATIONS AND FUTURE RESEARCH --- p.37 / BIBLIOGRAPHY --- p.39 / APPENDIX --- p.41 Advertising Advertising--China
39	Advertising in the People's Republic of China: practices and attitudes : research report. January 1981 (has links) by Ho Yeung-nang, Andrew, Kwan Yurk-keung, Alex. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1981. / Bibliography: l. 138-140. Advertising Advertising--China
40	Advertising of fast moving consumer products in China. January 1989 (has links) by Ip Wai Cheong, Ernest, Ng Hon Wing, Danny. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1989. / Bibliography: leaves 73-75. Advertising Advertising--China

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