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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
51

"Distorted mirrors" in cyber space cultural values reflected in Internet automobile advertisements in China /

Zhang, Jingjing. January 2008 (has links)
Thesis (M.S.)--Ohio University, March, 2008. / Title from PDF t.p. Includes bibliographical references.
52

The effects of culture and individual differences on the persuasiveness of comparative ads

Polyorat, Kawpong. January 2003 (has links)
Thesis (Ph. D.)--University of Hawaii at Manoa, 2003. / Includes bibliographical references (leaves 150-179).
53

A content analysis of food advertisements during children's TV programming /

Hurt, Jillian, January 2009 (has links) (PDF)
Thesis (M.S.)--Eastern Illinois University, 2009. / Includes bibliographical references (leaves 51-56).
54

Corporate social advertising's effect on audience attitudes toward company and cause /

Morton, Cynthia Renee, January 1999 (has links)
Thesis (Ph. D.)--University of Texas at Austin, 1999. / Vita. Includes bibliographical references (leaves 222-230). Available also in a digital version from Dissertation Abstracts.
55

A comparison of the information content of TV advertising in the United States and the People's Republic of Chinna

Li, Beibin. January 1996 (has links)
Thesis (M.S.)--Kutztown University of Pennsylvania, 1996. / Source: Masters Abstracts International, Volume: 45-06, page: 2714. Typescript. Includes bibliographical references (leaves 75-78).
56

The effects of subliminal messages in print advertisements /

Wilfong, Jamie Lynne. January 2002 (has links)
Thesis (B.S.) Magna Cum Laude--Butler University, 2002. / Includes bibliographical references (leaves 23-24).
57

What lies beneath the milk mustache? : rhetorical analysis of the "got milk?" advertising campaign /

Vassilieva, Ekaterina, January 2004 (has links)
Thesis (M.A.)--University of Missouri-Columbia, 2004. / Typescript. Includes bibliographical references (leaves 77-80). Also available on the Internet.
58

Fair Balance? an analysis of the functional equivalence of risk and benefit information in prescription drug direct-to-consumer television advertising /

Baird-Harris, Kay. O'Connor, Brian C., January 2009 (has links)
Thesis (Ph. D.)--University of North Texas, Aug.., 2009. / Title from title page display. Includes bibliographical references.
59

Physiological measures of advertising effectiveness : a theoretical and empirical investigation /

Hensel, James Stephen, January 1970 (has links)
Thesis (Ph. D.)--Ohio State University, 1970. / Includes bibliographical references (leaves 149-156). Available online via OhioLINK's ETD Center.
60

An investigation into the importance of the horizontal versus vertical flow of influence in testimonial magazine advertisements

Krueger, Judith Ann Frances, January 1966 (has links)
Thesis (M.S.)--University of Wisconsin--Madison, 1966. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

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