61 |
Advertising media models for internet reach/frequency estimation /Hong, Jongpil, January 1998 (has links)
Thesis (Ph. D.)--University of Texas at Austin, 1998. / Vita. Includes bibliographical references (leaves 952-962). Available also in a digital version from Dissertation Abstracts.
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62 |
Pragmatics in persuasive discourse of Spanish television advertising /Hardin, Karol Joy Franklin, January 1999 (has links)
Thesis (Ph. D.)--University of Texas at Austin, 1999. / Vita. Includes bibliographical references (leaves 252-261). Available also in a digital version from Dissertation Abstracts.
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63 |
Morphing through time an investigation into female representation in Vogue magazine advertising [ : a dissertation submitted to AUT University in partial fulfilment of the degree of Bachelor of Communication Studies (Hons)].Stephenson, Laura, K. January 2009 (has links) (PDF)
Dissertation (BCS(Hons)) -- AUT University, 2008. / Includes bibliographical references. Also held in print (1 v. (unpaged) ; 30 cm. + 1 CD-ROM) in the City Campus Theses Collection (T 659.132 STE)
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64 |
What lies beneath the milk mustache? rhetorical analysis of the "got milk?" advertising campaign /Vassilieva, Ekaterina, January 2004 (has links)
Thesis (M.A.)--University of Missouri-Columbia, 2004. / Typescript. Includes bibliographical references (leaves 77-80). Also available on the Internet.
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65 |
A comparative analysis of culture and the cultural content of printed-media advertising in the Philippines and ThailandMarquez, Flordelindo Tingson, January 1900 (has links)
Thesis (Ph. D.)--University of Wisconsin--Madison, 1973. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 323-333).
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A study of the impact on white readers of magazine advertising utilizing Negro modelsHopkins, Robert Edwin, January 1965 (has links)
Thesis (M.A.)--University of Wisconsin--Madison, 1965. / eContent provider-neutral record in process. Description based on print version record. Bibliography: l. 121-125.
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Referability of pertinent information as a factor in medium form effects on response to advertising of differentiable productsJonovic, Donald J., January 1982 (has links)
Thesis (Ph. D.)--University of Wisconsin--Madison, 1982. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 89-92).
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Applicability of the fairness doctrine to product commercials the evolution of policy /Jassem, Harvey C. January 1900 (has links)
Thesis--Wisconsin. / Vita. Includes bibliographical references (leaves 279-290).
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69 |
Testing for a synergistic effect between online publicity and advertising in an integrated marketing communications contextMicu, Anca Cristina. January 2005 (has links)
Thesis (Ph.D.)--University of Missouri-Columbia, 2005. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file viewed on (January 25, 2007) Vita. Includes bibliographical references.
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70 |
Multiple masculinities? : A content analysis of men in the print mediaCutler, Kristin A., January 2007 (has links) (PDF)
Thesis (Master of Sociology)--Washington State University, August 2007. / Includes bibliographical references (p. 45-49).
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