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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
61

Advertising media models for internet reach/frequency estimation /

Hong, Jongpil, January 1998 (has links)
Thesis (Ph. D.)--University of Texas at Austin, 1998. / Vita. Includes bibliographical references (leaves 952-962). Available also in a digital version from Dissertation Abstracts.
62

Pragmatics in persuasive discourse of Spanish television advertising /

Hardin, Karol Joy Franklin, January 1999 (has links)
Thesis (Ph. D.)--University of Texas at Austin, 1999. / Vita. Includes bibliographical references (leaves 252-261). Available also in a digital version from Dissertation Abstracts.
63

Morphing through time an investigation into female representation in Vogue magazine advertising [ : a dissertation submitted to AUT University in partial fulfilment of the degree of Bachelor of Communication Studies (Hons)].

Stephenson, Laura, K. January 2009 (has links) (PDF)
Dissertation (BCS(Hons)) -- AUT University, 2008. / Includes bibliographical references. Also held in print (1 v. (unpaged) ; 30 cm. + 1 CD-ROM) in the City Campus Theses Collection (T 659.132 STE)
64

What lies beneath the milk mustache? rhetorical analysis of the "got milk?" advertising campaign /

Vassilieva, Ekaterina, January 2004 (has links)
Thesis (M.A.)--University of Missouri-Columbia, 2004. / Typescript. Includes bibliographical references (leaves 77-80). Also available on the Internet.
65

A comparative analysis of culture and the cultural content of printed-media advertising in the Philippines and Thailand

Marquez, Flordelindo Tingson, January 1900 (has links)
Thesis (Ph. D.)--University of Wisconsin--Madison, 1973. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 323-333).
66

A study of the impact on white readers of magazine advertising utilizing Negro models

Hopkins, Robert Edwin, January 1965 (has links)
Thesis (M.A.)--University of Wisconsin--Madison, 1965. / eContent provider-neutral record in process. Description based on print version record. Bibliography: l. 121-125.
67

Referability of pertinent information as a factor in medium form effects on response to advertising of differentiable products

Jonovic, Donald J., January 1982 (has links)
Thesis (Ph. D.)--University of Wisconsin--Madison, 1982. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 89-92).
68

Applicability of the fairness doctrine to product commercials the evolution of policy /

Jassem, Harvey C. January 1900 (has links)
Thesis--Wisconsin. / Vita. Includes bibliographical references (leaves 279-290).
69

Testing for a synergistic effect between online publicity and advertising in an integrated marketing communications context

Micu, Anca Cristina. January 2005 (has links)
Thesis (Ph.D.)--University of Missouri-Columbia, 2005. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file viewed on (January 25, 2007) Vita. Includes bibliographical references.
70

Multiple masculinities? : A content analysis of men in the print media

Cutler, Kristin A., January 2007 (has links) (PDF)
Thesis (Master of Sociology)--Washington State University, August 2007. / Includes bibliographical references (p. 45-49).

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