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This diploma thesis deals with the so-called advocacy journalism, which is in the Czech media environment trying to explain on the example of a journalist, sociologist, former environmental activist and member of two political parties - ČSSD and Green Party - Jakub Patočka. The thesis puts journalism in context with other types of journalistic roles and the concept of journalism in liberal democratic societies. The research method of the work is an in-depth semi-structured interview, which examines primarily Patočka's perception of journalism and politics and their blending. The text focuses primarily on the period since 2003 when Patočka joined the Green Party until 2017, when the Brno Social Democrats decided to exclude him from the party. The work is divided into Patočka's journalistic and political career. Journalistic chapters are devoted to his work in the magazine Last (later Seven) generation, Literární noviny and Deník Referendum. One chapter describes his role in the so-called Kuřim case. In the section dedicated to Patočka's political engagement there are mentioned European Parliament elections 2004, in which Patočka stood as a leader of the Green Party, his attempt to reform the Green Party together with Jan Beránek or Patočka's expulsion from the ČSSD due to his organization of a...

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With the changing political, economic, cultural and environmental landscape of global societies, journalistic writings on social development issues and concerns have become more relevant in recent times. Through civic advocacy journalism (CAJ), the agenda and programs of social development movements, civil society groups, international development organizations and non-government organizations are promoted and advanced. It is essential to understand the forms and representations of CAJ in practice, concepts and theories in the light of its relevance to media practice and to society at large. However, there is very little literature on the scope and extent of CAJ knowledge and practice. A researcher needs to look into actual practice and connect this with available literature to establish the application of CAJ. For this study, a qualitative content analysis method was used to assess CAJ practice in online print media reports at the Copenhagen Climate Change Summit.