The central aim of this research is to contribute to the debate on the actual and potential role of urban festivities in urban development of cites areas. For some time, policy makers, planners and architects have realized the great importance of urban festivities and cultural events in revitalization and development of urban areas. They pay attention to both direct or indirect impact of such activities. A variety of festivities and cultural events have started to been incorporated into large-scale architectural and urban projects. They have also been employed as political tools. By now, it is generally accepted that urban festivities and cultural events are important investments contributing to the integration of communities and overall improved representation of the urban region. They often provide the urban environment with a new meaning and/or character. The proposed research is investigating and analyzing the potential effects of urban festivities and cultural events on the transformations and new perceptions of urban spaces and how they can be used as policy tools. It focuses on organized open-air activities in urban public spaces (including urban centers, neighborhoods and peripheries). Principal results of this research are based on the cooperation of two research centres: the Institute of Theory, School of Architecture, Brno University of Technology in Czech Republic and Laboratory for Theories on Urbanism, French Planning Institute, Paris VIII University in France.

Objectives: This thesis has two main objectives. First objective is analysis of management World cup skicross hold in Harrachov 2013. Second objective is execution of ex-post evaluation and preparation of new management plan for World cup skicross in Czech Republic Methods: In thesis are used methods like case study, interview, questionnaire survey, document analysis and SWOT analysis. Summary: The main aim was to create plans for improvement of management world cup skicross in Czech Republic. Implementation of these plans to event plan can be first step to get organizing WC for next period. Key words: Sport event, Sport event management, Event management, Event plan, Evaluation of sport event, Skicross.

Title: Participants' satisfaction with Salomon Trail Running Cup 2014 sports event Objectives: The main aim of this diploma thesis is to analyse current level of customer satisfaction with sports event, find out their opinions and potential shortcomings in each running event by using questionnaire survey. Define any problem areas and suggest appropriate management recommendations by evaluating empirical data obtained from own market research. This would lead to improvement of runners' satisfaction with this sports event. Partial goal of this diploma thesis is to find potential coherence between customers' satisfaction and whether they attended Salomon Trail Running Cup for the first time or repeatedly. Methods: Quantitative questionnaire research was used to obtain data from respondents. Respondents were interviewed either in person or in writing. Informal interviews were made with the management of the sports event. T-test method was used to find potential coherence between customers' satisfaction and their attendance in the past Salomon Trail Running Cup events. Results: Marketing research showed that runners were mostly satisfied with this sports event. On the other hand several important problematic areas were discovered that management of this sports event should work on to fulfil runners'...

This Master's Thesis deals with the sociological phenomenon called affirmative action, which has appeared in different forms in many countries during the second half of 20th century. This topic, as rather complex and overlapping fields of more social sciences, is being widely discussed in the society. In some countries, application of affirmative action brings controversy and even division in the communities. This thesis aims to find the substance of affirmative action and compare it with the principles of equality before law. These topics are discussed in their sociological, psychological and legislative dimensions. The analysis stems from examples of particular causes and recent key judicial decisions in the United States of America, the European Union and India, illustrating legal aspects of affirmative action in different regions. Their discussion tries to point out the different dimensions of affirmative action, including the motivations for implementing it in the society and the following public reflections. Author's main concern is targeted to the relation between different aspects of affirmative action and the main elements of the idea of equality before law. Difference between social engineering approaches and good intention of legislator may be very subtle and politically dependent. In the...

Development of intelligent virtual agents is a complex task. One of the im- portant sub-tasks is creation of behaviors. It is highly desirable to test behaviors of intelligent virtual agents in an actual virtual world, not in a simplified sub- stitute. Over the past several years the Pogamut platform has been developed, which allows intelligent virtual agent behaviors to be tested in several gaming worlds, but none combines complexity, dynamicity and extensibility. It was de- cided to fill the gap by creating the EmohawkVille virtual world. EmohawkVille is a first-person virtual world in a day-to-day life setting. The purpose of this thesis is to explain why is EmohawkVille needed and to document features, de- sign and development of EmohawkVille and its Pogamut module. The thesis also presents results of a case study that confirms the EmohawkVille's suitability for experiments concerning intelligent virtual agent behaviors.

Title: Financing and promotion of the Junior marathon Objectives: This thesis deals with the characteristics of the Junior marathon, its financing and promotion. The aim of the thesis is identification and evaluation of current sources of financing and types of promotion and at the same time suggestion of new ways of financing and promotion. Results: New alternatives and recommendations for effective promotion. Suggestions of other ways of financing. Methods: The main part of information crucial for writing of this thesis was obtained in an interview with a representative of Prague International Marathon, spol. s r.o. There was also a market search carried out. The target group was among high school students participated in a last years Junior Marathon. Key words: Running, sport event, promotion, financing, sponsorship

Title: The Implementation of the Project "Neberte nám naši hru" and the Proposals to its Improvement Objectives: The main objective of this thesis is a detailed description of the project "Neberte nám naši hru" and based on the research methods which proposed changes for future years of the project. Methods: For a description of the project was used a method of observation in the role of a full member, and an analysis of documents. The parents of children were inquired by questionnaire construction to find out how they had perceived the project. To obtain expert opinions on the realization of the project and its media coverage were carried out two qualitative interviews. Results: The project "Neberte nám naši hru" is perceived by the target group very positively in terms of its main ideas and implementation. In other years can be recommended especially year-round communicate of the project ideas towards the football public in Prague. Within the year-round communication proposes the inclusion of new elements between project activities that should more attractive the project for the participants and for the media, which would contribute to increasing public awareness of the project and its ideas. Keywords: Project Management, Project Manager, Project Team, Sports Event

Title: Organizational and safety aspects of international sports competitions for youth - Prague Christmas prize case study Objective: The main objective of this thesis is to develop proposals for improvement of the Prague Christmas Prize organization and to create security measures for this competition and for similar competitions in the Czech Republic. Supportive goals for the main objective are: SWOT analysis of the competition, finding the funding opportunities for sporting events in the Czech Republic and evaluation of the application of proposals for improvement of the competition held in 2013. Methods: The qualitative case study method is used in this thesis. The data are obtained by document analysis and group discussion. The acquired data will result into the SWOT analysis. Results: Results of this thesis consist of proposals for improvement of the quality of the Prague Christmas Prize and of development of simple safety measures for this competition. It can serve as a simple guide for ensuring security on similar sporting events. Key words: Organization, management, budget, risk analysis, sport funding.

The thesis deals with the assessment of the sporting events impact. The main aim is to assess the impact of the running races organized by Prague International Marathon objectively and to verify the hypothesis that organizing sporting events can have a positive impact on tourism of the country. The theoretical part explains the basic approaches of sport tourism and deals with the typology of the sporting events. The practical part analyses the impact of the PIM running races on tourism. The aim is to quantify the number of participants, to examine their structure, to calculate the economic impact, to examine media coverage and the social impact of the events.

In my graduation thesis I established a goal to discover most frequent unfair practises, which can come across a czech consumer. To accomplish this goal I've choosed following process. At first I made an enquiry between Organisations for consumer's protection and I visited frequently one of them. Also I get together all literary and virtual sources. Afterthan I made a part of Unfair practises in use, based on the informations from my enquiry and my visitation of Prague's office. In this part I tried to mention as many cosumer's problems as possible. Than I wanted to present possibilities of consumer's defence. Ther are two possibilities. The first is coming from civil law and it is included in the part of Judicature. The second possibility is from statutory law which is mentioned in the part of Activity of supervisor authority. When working on these practical parts I realised many possibilities how to make better the consumer's situation in Czech republic. These proposals I got into the final part of my work. At the end there was no more then to do theoretical or general part. This one was made on the basis of allready existing publications and articles. The real end was the introduction, where I highlighted my goal and I tried to mention problems included in my final thesis.