By the increasing use of the internet, people are used to make friends with strangers on the Internet. Would virtual relationship affect the brand image of consumer as real relationship¡HWould virtual relationship influence indirectly the loyalty of the media letting people know each other¡HThe motivation of studying these questions is to realize the indifference of real and virtual relationship. The main purpose of this study wants to analyze three questions¡G 1.Would the on-line marketing activities contribute to close interactions of the members on the web¡H 2.Would the depth, scope and positive attitude of the interactions of the web members affect the e-loyalty of this web¡H 3.Which is the best way to encourage the interactions of the web members¡H This study obtains some important findings. First, the more on-line marketing activities, the more interactions of the members belongs the web. Second, the more interactions of web members, the more friends on this web, and the more positive interactions with members could promote the loyalty of this website. Third, the more interactions of web members would make the person to introduce this website to others. But these commendations of the web members do not reflect the loyalty, the finding maybe be caused by some factors, especially by the tactics of friend-making for finding couple.

Applying Based on Grounded Theory, the author interviewed eight targeted corporate working people via methods of Qualitative Research and Semi-structured Interview and completed the dissertation, which demonstrates and explores how and if two independent dimensions, loyalty and disloyalty, can be tangibly differentiated through organization behavior. Especially in Chinese working organization, loyalty has been a key indicator for supervisors to categorize their subordinates. Furthermore, this research finds it interesting to discover questions such as ¡§how do supervisors define subordinates¡¦ behavior is categorized as loyal or disloyal?¡¨, ¡§Is it reasonable that a supervisor considers a subordinate as disloyal when he or she does not behave positively related to loyalty? ¡§, and ¡§Is there any difference when a supervisor considers a supervisor¡¦s behavior as loyalty or disloyalty?¡¨. The findings of the research present as follows. Firstly, the behavior descriptions of 92 sampling are linked to three categories, ¡§subordinate¡¦s integrity¡¨, ¡§subordinate¡¦s capability¡¨ and ¡§interaction with supervisor¡¨. They explain the factors of loyalty in literature review and reflect a phenomenon that loyalty embraces more positive behavior than negative behavior. This dissertation presents two important findings. One finding is that loyalty and disloyalty are two independent dimensions in Chinese working organization. By means of eight interviews, ninety-two sampling descriptions were brought out. They are summarized into three categories of how a supervisor considers a subordinate¡¦s behavior as loyal or disloyal: the subordinate¡¦s character, the subordinate¡¦s capability and relationship with the subordinate. The other finding presents the importance of a supervisor¡¦s view and speculation. Overwhelmingly, a supervisor considers a subordinate¡¦s behavior as loyal or disloyal through three criteria. Firstly, the maximum interest to be acquired by a supervisor is the most important. Secondly, a supervisor prefers a subordinate better when he or she presents more Supervisory Loyalty than Organizational Loyalty. The third, a supervisor regards that Positive Behavior and Negative Behavior independently exist. So do loyalty and disloyalty. Based on previous academic research and studies, both findings successfully carry out disloyalty as an independent dimension as this research¡¦s achievement. At last, research limitations are further illustrated. Directions for further studies, implications for theory and practice are offered in this dissertation.

Thesis (M.S.)--University of Wisconsin--Madison, 1962. / Typescript. Title from title screen (viewed July 2, 2008). Includes bibliographical references (p. 206-212). Online version of the print original.

Thesis (M.S.)--University of Wisconsin--Madison, 1962. / Typescript. Includes bibliographical references (p. 206-212).

Thesis (Ph. D.)--University of Wisconsin--Madison, 1955. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves [343]-354) and "Table of cases" (leaves [337]-342).

In the first chapter this thesis summarizes all different viewpoints of marketers and other experts in business concerning customer loyalty definition. The second chapter discusses a role customer loyalty plays in business of companies. By selecting appropriate definition of customer loyalty, the purpose of this thesis would be to describe all benefits associated with customer loyalty and suggest solution for their expression in economic terms. These topics are discussed in Chapter 3 and 4. In addition in Chapter 5 and Chapter 6 management of customer loyalty and its determinants will be introduced. By selecting those determinants, which are hidden behind customer motivations to purchase company's products or services, and by managing them, company is able to build customer loyalty and enjoy all associated benefits in a form of increased profitability of its business. Finally in the last chapter loyalty programs and their management are discussed, because they are often used as tools to encourage customer loyalty. All these findings are demonstrated in a case study of Palac Flora, a shopping mall in Prague, which introduced its loyalty program a couple of years ago. The final part of this thesis is devoted to conclusion and bibliography.

Purpose: The aim of the study is to investigate if card loyalty increases attitudinal and behavioral loyalty of the customers, with a loyalty program (LP) membership.   Theoretical approach: The thesis is based on previous literature on loyalty programs and customer loyalty. The conceptual model proposed in the study ties card loyalty to the two loyalty dimensions of customer loyalty: attitudinal and behavioral loyalty.    Design/methodology: The study is conducted through a quantitative research design where data is collected through a survey. The self-reported questionnaires are sampled from social media users with active loyalty program membership with Coop. Findings: The empirical data from the 93 qualified questionnaires and the data analysis, indicate a significantly positive influence between both card loyalty and attitudinal respectively behavioral loyalty. Furthermore, the findings indicate that composite loyalty is present in the researched setting, since a strong correlation between attitudinal and behavioral loyalty was found. Although, the two-tailed correlation led to a revisiting of the conceptual model, since behavioral and attitudinal loyalty could also influence card loyalty.   Practical implications: The findings of the study provide academic implications by showcasing LP effectiveness and create a methodology for regional LP research. The results also provide managerial implications for managers who contemplate updating or implementing a LP. Originality/value: The study adds to loyalty program literature by investigating how card loyalty influences customer loyalty, within a sparsely researched nation with a regional focus.

The aim of this study is to investigate whether club card loyalty have an impact on customers store loyalty. A secondary purpose is to distinguish which attributes of a loyalty card that ICA’s customers prefer, with the focus on the variables; direct- versus indirect rewards, monetary- versus nonmonetary rewards, necessary- versus luxury rewards and immediate- versus delayed rewards.

Title: How can loyalty programmes improve brand loyalty? Level: Final assignment for Master Degree in Business Administration Author: Anna Kapetanakis, and Gideon Mekonnen Jonathan Supervisor: Sarah Philipson (Assistant Professor) Date: June, 2015 Aim: To investigate how customers loyalty can be improved through loyalty programmes. Method: Mixed approach, both qualitative and quantitative data, is chosen for this study. The qualitative data using telephone interviews with customers and the firm was carried out at the beginning of the study to formulate the survey. Online survey with closed questions, based on responses from the qualitative interviews and the theoretical framework, was designed and sent to 3500 potential respondents. The contact list from IvyWear’s CRM database was used to distribute the survey. 309 respondents (9%) completed the survey, which was available online for 7 days. The quantitative data was analysed using descriptive statistics and cluster analysis. Result & Conclusions: The empirical data and analysis has shown that IvyWear customers can be categorised as “true loyals”, “latent loyals”, “spurious loyals”, and “not loyals”. It was also found that “bonuses and points” are the most preferred reward among customers that can be used to improve loyalty toward IvyWear. Suggestions for future research: The findings may not reflect brand loyalty and effects of loyalty programmes on loyalty beyond the clothing retail industry. Comprehensive study covering other industries and targeting respondents outside membership registers would provide deeper understanding of brand loyalty among customers. Contribution of the thesis: The study adds to the debate on loyalty programmes and how members of these programmes can be managed in the way that they can not only choose the brand, but also attract new customers through positive word of mouth. The results are particularly important for managers and marketers in the retail industry, who are under pressure to show the benefits of loyalty programmes. The results will be invaluable in the design of loyalty programmes to impact on the long-term profitability of firms.

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