Thesis (M.L.A.)--University of South Florida, 2003. / Title from PDF of title page. Document formatted into pages; contains pages. Includes bibliographical references.

xii, 133 p. : ill. (some col.) A print copy of this thesis is available through the UO Libraries. Search the library catalog for the location and call number. / Symphony orchestras operate with complex internal structures and dynamics. The connection between a symphony orchestra's organizational culture and artistic programming is undocumented in current performing arts management scholarship. This thesis hypothesizes that symphonies can enhance audience development when utilizing all members ofthe organization in making artistic programming decisions - including the staff, board, and the musicians. This research presents an in-depth case study which investigates the organizational culture and programming decision-making processes of the Eugene Symphony in Eugene, OR. The analysis demonstrates how the symphony's organizational culture affects artistic programming and subsequent audience development. This study illustrates how inherent tension within performing arts institutions can be mitigated through strong management strategies and techniques. The final chapter discusses implications and recommendations for future symphony orchestra leaders. / Committee in Charge: Dr. Patricia M. Dewey, Chair; Dr. Douglas Emerson Blandy; Dr. Harry Edward Price

Orientador(a): Kathya Maria Ayres de Godoy / Banca: Lilian Freitas Vilela / Banca: Katia Peixoto dos Santos / Banca: Luís Fernando Viti de Freitas / Banca: Odilon José Roble / Resumo: Este estudo visa refletir sobre a relação do espectador e a obra artística de dança na contemporaneidade. Para tanto, os objetivos aqui levantados, consideram verificar o estado atual das pesquisas sobre o tema proposto por meio de Revisão de Literatura Integrativa das publicações encontradas em bancos e bases de dados; e refletir sobre o assunto por meio da Filosofia Analítica de Arthur Coleman Danto (1924-2013). Para tal, preconizo que o espectador pode se tornar sujeito ativo na construção de sentidos, uma vez que nessa relação estão imbricadas atitude estética, fruição, apreciação e experiência advindas de diferentes possibilidades interpretação do espectador diante da obra. É possível, sob o escopo da filosofia de Arthur Danto, empreender reflexões sobre a relação do espectador e a dança contemporânea diante de obras apresentadas nos espaços cênicos tradicionais ou alternativos? Pode a arte contemporânea (Dança) suscitar ou até mesmo erigir diferentes posturas, ou atitudes estéticas diante da obra artística, fomentando outras maneiras de denominação para o espectador? Para tal esta tese traz como fios condutores, além de Arthur Danto, obras de autores da Filosofia: Jimenez (1999), Fabbrini (1990, 2002, 2010), Louppe (2012); da Dança: Banes (1999, 2011), Ribeiro (1994, 1997), Katz (2017), Rodrigues Silva (2005), Godoy (2013-2014), Faria (2011), entre outros. Nesta abordagem teórica de natureza qualitativa, ressalto o papel do espectador de dança enquanto agente... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: This study aims to reflect on the relationship between the spectator and the artistic work dance in the contemporary world . Therefore, the specific objectives raised here, consider checking the current state of the researches on the proposed theme through the Review of Integrative Literature of the publications and studies found in banks and databases; and reflect on the subjec t through the Analytical Philosophy of Arthur Coleman Danto (1924 - 2013). To this end, I advocate that the spectator can become an active subject in the construction of meanings, since in this relation they are imbricated esthetic attitude, fruition, apprec iation and experience arising of different possibilities interpretation of the spectator before the work. It is possible, under the scope of Arthur Danto's philosophy, reflections on the relation of the spectator and the contemporary dance before works pre sented in traditional or alternative scenic spaces? Can Contemporary Art (Dance) arouse or even erect different postures, or aesthetic attitudes towards the artistic work, fomenting other ways of denomination for the spectator? For this, this thesis brings as conducting threads, besides Arthur Danto, the works of authors of Philosophy: Jimenez (1999), Fabbrini (1990, 2002, 2010), Louppe (2012); da Dança: Banes (1999, 2011), Ribeiro (1994, 1997), Katz (2017), Rodrigues Silva (2005), Godoy (2013 - 2014), Faria (2011), among others. In this approach qualitative, it emphasizes the role of the... (Complete abstract click electronic access below) / Doutor

A research report submitted to the Wits School of Arts, University of Witwatersrand, Johannesburg, South Africa in partial fulfilment of a Degree of Master’s of Arts. Sunday 11 October 2015 / This qualitative research report explores the motivations for, and barriers to, young people attending and consuming live music in small to medium venues in Johannesburg. With the average age of South Africans being just 25 years, young people represent a large, existing and potential new audience for live music venues looking to grow new audiences. Yet there are challenging racial, spatial and economic legacies of apartheid which live music venues need to overcome to reach out to more young people. Young South Africans are often described as one entity, defined by their ‘race’, age and education level. This research uncovers new insights into what motivates young South Africans to attend live music from socialising with friends to deeper emotional connections with music and artists. Broader themes such as young people’s desire for authenticity, uniqueness and self-identity are explored in the context of live music as well as their preferences for open spaces and freedom of movement during their live music experiences. This research explores how to segment South African live music audiences based on motivation and consumption patterns, to understand if it could help inform future audience development strategies in South Africa. Live music venues’ understanding and practice of audience development has been analysed to better understand how embedded the arts marketing profession is within the sector and what appetite there could be for the introduction of a motivation-based audience segmentation tool. Finally, the report reflects on the findings and makes recommendations on how live music venues could authentically engage with young audiences; what measures could be taken to cultivate more artistically-led, but audience-focused venues; and ultimately, how to attract more young audiences to their venues. Keywords Audience development, arts motivation, arts marketing, arts consumption, arts audiences, hedonic consumption, authenticity, live music, live music venues, barriers to arts attendance, Johannesburg, Gauteng, South Africa, young people, Morris Hargreaves and McIntyre, Concerts SA, The Orbit, Niki’s Oasis, Afrikan Freedom Station and the Soweto Theatre.

Title from PDF of title page. / Document formatted into pages; contains 65 pages / Thesis (M.L.A.)--University of South Florida, 2003. / Includes bibliographical references. / Text (Electronic thesis) in PDF format. / ABSTRACT: Recently, artists have begun using digital technology to create new cultural forms in the fields of art, literature, and music, and a new cultural form known as interactive digital multimedia has emerged, which combines elements from the new artistic, literary, and musical forms. Many of these artists have produced works that explore the interactive capabilities of digital technology. These interactive digital cultural forms have encouraged collaborative efforts that would have otherwise been difficult or even impossible to achieve before the advent of digital technology. In addition, this element of interactivity has redefined the traditional relationship between artist and audience. As the line between creator and consumer becomes increasingly blurred in interactive digital cultural forms, it becomes necessary to use terms such as "source artist" and "mix artist" to better define this new artist/audience relationship. / ABSTRACT: Postmodern theorists such as Roland Barthes and Michel Foucault anticipate this new artist/audience relationship in their writings. More recent theorists, such as Margot Lovejoy, George Landow, and Paul Théberge, writing after the advent of digital technology, have suggested that interactive digital cultural forms and the changing nature of the artist/audience relationship present opportunities for cultural creation and participation that extend the opportunities afforded by traditional artistic production and consumption. Works such as the As Worlds Collide website, Stuart Moulthrop's Victory Garden, the music of the Chemical Brothers, and Peter Gabriel's multimedia CD-ROM EVE are examples of these new interactive digital cultural forms. These works present navigable constructs (often incorporating elements culled from other source artists) that can be experienced and "re-mixed" by subsequent mix artists who choose to interact with these works. / ABSTRACT: The increased agency provided by these interactive works brings with it new responsibilities for both the source artist and the mix artist. By encouraging collaboration and experimentation, redefining the artist/audience relationship, and expanding the responsibilities of the source artist and the mix artist, interactive digital media extend the possibilities for cultural creation and participation. As digital technology develops, so do the opportunities for cultural development among society as a whole. / System requirements: World Wide Web browser and PDF reader. / Mode of access: World Wide Web.

See front file / Communication Science / MA (COMMUNICATION)

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This research aims at a music piece for audience participation using mobile phones as musical instruments in a music concert setting. Inspired by the ubiquity of smart phones, I attempted to accomplish audience engagement in a music performance by crafting an accessible musical instrument with which audience can be a part of the performance. The research begins by reviewing the related works in two areas, mobile music and audience participation at music performances, builds a charted map of the areas and its intersection to seek an innovation, and defines requisites for a successful audience participation where audience can participate in music making as musicians with their mobile phones. To make accessible audience participation, the concept of a networked multi-user instrument is applied for the system. With the lessons learnt, I developed echobo, a mobile musical instrument application for iOS devices (iPhone, iPad and iPod Touch). With this system, audience can download the app at the concert, play the instrument instantly, interact with other audience members, and contribute to the music by sound generated from their mobile phones. A music piece for echobo and a clarinet was presented in a series of performances and the application was found to work reliably and accomplish audience engagement. The post-survey results indicate that the system was accessible, and helped the audience to connect to the music and other musicians.

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No description available.