In recent years it has become way more important for organizations to use their brand to market themselves as an employer. In a market where organizations are competing for labor it has been known that the brand can make it possible for organizations to differentiate themselves as unique and attractive place of work. The concept is called Employer Branding and if an organization wants to suceed they have to have a clear and defined structure. The concept is well known among private organizations and not as common with the public sector. The purpose of this study was to examine how a small municipality in northern Sweden is working to be an attractive employer. The following questions were aimed to be answered: How do the municipality get their staff to work towards common goals and values? How is the municipality working to create a good management that promotes a friendly workforce? How is the municipality working to enhance their image? Semi-structured interviews were conducted to get the purpose of the study answered. Six employees were interviewed. The results showed what the municipality needs to focus on if they want to become an attractive employer. Evidence in the results showed that weak goals and values exists, there is a need for a clearer management, and that competence is neglected because of the municipality economy. The results are discussed and analyzed in relation to previous research and finally proposals is conducted for the studied municipality.

The purpose of this study is to analyze how a rural muncipality with negative population growth promotes year-round residency. Using Lysekil municipality as an example, this study aims to investigate both the consequences of a declining year-round population, and how the municipality encourages population growth in the Commune. Of course, this is an extremely broad subject which can be approached from many angles. With this in mind, areas such as urbanization, attractiveness and place-marketing were scrutinized in detail. Using qualitative research (and empirical data) from various literature, as well as semi-structured interviews with employees of Lysekil municipality, the study revealed that a declining year-round population resulted in declining tax revenue. This tax shortage could lead to the municipality becoming unable to offer services that meet the expectations of the local population. However, the study also revealed that Lysekil municipality has great potential to achieve the population growth it desires. This can be accomplished by appropriate investments into attractive living situations as well as effective communications in the shape of the local internet and public transportation. For Lysekil municipality to become a year-round vivid municipality would require several measures, alongside investment, in both outer and inner factors.

<p>Due to the pressure of hyper competitive markets, companies are forced to constantly search for improvements in their range of products and services. The success key is to be proactive and implement strategies that value innovation trough business processes and diversification of products and services. The ideal situation is when real</p><p>added values are offered to customers.</p><p>This Master Thesis, as a practice oriented project, analyzes the feasibility of a new business concept “Smart storage”, and aims to identify the existence of a real opportunity. It not only provides a practical solution to a case regarding innovation trough product diversification, but also shows the detailed processes that were used to solve it.</p><p>There were several phases in the project. The first phase included ideas generation(the discovery of different applications for the business idea); valuable information resulted</p><p>from brain storming sessions, focus groups and whishing and bug-lists of creative techniques. It was also necessary to run meetings with the consultant who is working close to the company that wants launch the new product and the Company itself. Once we come up with different applications, it was necessary to gather information about their attractiveness which constitutes the second phase of the study. In</p><p>this case we contacted several organizations and information resulted from interviews,internet search, telephone calls, e-mails and observation. The empirical data gathering phase was extremely important for the analysis of the project. Finally, for data analysis and its interpretation, we used the Feasibility analysis framework.</p><p>The conclusion points out that there is a great potential for starting a “Smart storage for Stadsarkivet-usage” project with public archive institutions. However further studies should be taken place in order to complete the feasibility analysis.</p>

Due to the pressure of hyper competitive markets, companies are forced to constantly search for improvements in their range of products and services. The success key is to be proactive and implement strategies that value innovation trough business processes and diversification of products and services. The ideal situation is when real added values are offered to customers. This Master Thesis, as a practice oriented project, analyzes the feasibility of a new business concept “Smart storage”, and aims to identify the existence of a real opportunity. It not only provides a practical solution to a case regarding innovation trough product diversification, but also shows the detailed processes that were used to solve it. There were several phases in the project. The first phase included ideas generation(the discovery of different applications for the business idea); valuable information resulted from brain storming sessions, focus groups and whishing and bug-lists of creative techniques. It was also necessary to run meetings with the consultant who is working close to the company that wants launch the new product and the Company itself. Once we come up with different applications, it was necessary to gather information about their attractiveness which constitutes the second phase of the study. In this case we contacted several organizations and information resulted from interviews,internet search, telephone calls, e-mails and observation. The empirical data gathering phase was extremely important for the analysis of the project. Finally, for data analysis and its interpretation, we used the Feasibility analysis framework. The conclusion points out that there is a great potential for starting a “Smart storage for Stadsarkivet-usage” project with public archive institutions. However further studies should be taken place in order to complete the feasibility analysis.

Notre recherche s’inscrit au cœur du phénomène nouveau des marques de territoires. Nous avons abordé cet engouement territorial en le situant au cœur des pratiques de marketing territorial. Cette discipline a retenu notre attention pour différentes raisons : il s’agit d’une discipline jeune et énormément critiquée pour son « insuffisance de connaissances ». Mais il s’agit également d’une discipline en attente d’une nouvelle structuration. Au cœur de cette étude, nous avons déterminé les liens très forts unissant les pratiques de marketing territorial et l’attractivité. Nous nous sommes donc positionnés en faveur d’une analyse de ce phénomène nouveau, que sont les marques de territoire, afin de le matérialiser, le décortiquer et surtout de comprendre sa place dans les logiques de marketing appliquées au territoire. Nous avons retenu deux cas d’études de cette pratique : Only Lyon et Bretagne. / This research joins at the heart of the new phenomenon of place branding. We approached this territorial craze by placing it in the heart of the practices of place marketing. This discipline caught our attention for various reasons: it is about a young discipline and enormously criticized for its " insufficiency of knowledge ". But it is also about a discipline awaiting a new structuring. At the heart of this research, we determined the very strong links uniting the practices of place marketing and the attractiveness. We positioned in favour of an analysis of this new phenomenon, that are place brands, and especially to understand its place in the applied logics of place marketing. We have analyzed two places brands cases : Only Lyon and Bretagne.