Categorias como Memória e Tempo, Ser e Narrativa são mobilizados em favor da construção de uma dinâmica, mediada tecnologicamente, entre o Singular e o Transversal. A trama entre real e virtual se refaz ou reapresenta na medida em que a internet e os meios audiovisuais tecem narrativas ora singulares, ora transversais constituindo um definido Lugar de Memória. Esse lugar é reapresentado como um objeto que se manifesta e se torna operacional entre a teoria e a empiria, como um lugar da prática, do projeto, do cuidado. Para chegar a esse resultado, a pesquisa exige iniciativas colaborativas, locais, comunitárias (em especial na rede social Facebook). A mídia digital torna-se experiência de criação e apropriação da memória pela comunidade de Batatuba - Piracaia/SP. Um personagem e as intrigas de sua trajetória: Jan Antonin Bata e seu legado: a vila operária, a fábrica. A mediação dialógica e digital revela-se efetiva e o trabalho teórico se traduz em reapresentações das lembranças, das identidades em narrativas, num jogo entre singular e transversal que atualiza a memória e contribui para a postulação de outras narrativas e projetos / Categories such as Memory and Time, Being and Narrative are mobilized in favor of building a dynamic, technologically mediated sphere between the Singular and the Transversal. The connections between the real and the virtual reconfigure or re-present the narratives (singular or transversal) constituting a definite \"Place of Memory\". This place is re-presented as an object that manifests itself as well as becomes na operational level between theory and empiricism, as a place for new practices, projects and care. To reach this result, the research requires collaborative local initiatives, community-led (especially on Facebook). Digital media becomes an experience of creation and ownership by the community of memory related to Batatuba - Piracaia / SP. There is this character and the intrigues of his brilliant career: Jan Antonin Bata and your legacies: the vile and the factory: the dialogic and digital mediation proves to be effective as the theoretical work translates in representation of the reminding, of the identities in narratives, in a language game between the singular and the transversal narratives that updates the memory and contributes to the postulation of others narratives and projects

Categorias como Memória e Tempo, Ser e Narrativa são mobilizados em favor da construção de uma dinâmica, mediada tecnologicamente, entre o Singular e o Transversal. A trama entre real e virtual se refaz ou reapresenta na medida em que a internet e os meios audiovisuais tecem narrativas ora singulares, ora transversais constituindo um definido Lugar de Memória. Esse lugar é reapresentado como um objeto que se manifesta e se torna operacional entre a teoria e a empiria, como um lugar da prática, do projeto, do cuidado. Para chegar a esse resultado, a pesquisa exige iniciativas colaborativas, locais, comunitárias (em especial na rede social Facebook). A mídia digital torna-se experiência de criação e apropriação da memória pela comunidade de Batatuba - Piracaia/SP. Um personagem e as intrigas de sua trajetória: Jan Antonin Bata e seu legado: a vila operária, a fábrica. A mediação dialógica e digital revela-se efetiva e o trabalho teórico se traduz em reapresentações das lembranças, das identidades em narrativas, num jogo entre singular e transversal que atualiza a memória e contribui para a postulação de outras narrativas e projetos / Categories such as Memory and Time, Being and Narrative are mobilized in favor of building a dynamic, technologically mediated sphere between the Singular and the Transversal. The connections between the real and the virtual reconfigure or re-present the narratives (singular or transversal) constituting a definite \"Place of Memory\". This place is re-presented as an object that manifests itself as well as becomes na operational level between theory and empiricism, as a place for new practices, projects and care. To reach this result, the research requires collaborative local initiatives, community-led (especially on Facebook). Digital media becomes an experience of creation and ownership by the community of memory related to Batatuba - Piracaia / SP. There is this character and the intrigues of his brilliant career: Jan Antonin Bata and your legacies: the vile and the factory: the dialogic and digital mediation proves to be effective as the theoretical work translates in representation of the reminding, of the identities in narratives, in a language game between the singular and the transversal narratives that updates the memory and contributes to the postulation of others narratives and projects

The thesis deals with analysis of legal aspects of product placement. First, it looks at product placement from a general point of view. The work explains past legal framework where product placement was a part of "unfair competition" both in EU and Czech Republic. Then, it analyzes particular articles of directive 2007/65/EC which regulates the term product placement as the first in the history. The analyses showed that there are a lot of vague and disputable terms, e. g. "significant value", provision "free of charge", or ensuring that viewers are "clearly informed" about existence of product placement. Further, the work analyzes an implementation of the directive to the czech law and its comparison with Slovakia. Product placement was translated into czech law as "umístění produktu". The implementation is reflected in the "on-demand audiovisual media services Act" but also in the amendment of Act Nr. 231/2001 Sb. By contrast, Slovakia did not create a new special Act for non-linear audiovisual media services, just amended Act Nr. 308/2000 Z.z. and some other affecting laws. Finally, the work confronts the legal theory with praxis. This is done by a survey. The most important result of the survey showed that almost a half of the respondents think that product placement is not a commercial practice. This fact highlights the importance of ensuring that viewers are "clearly informed" about the existence of product placement and also the provision of consumer protection.

Os trabalhadores de enfermagem estão expostos a diversos riscos ocupacionais, sendo que os de natureza biológica se destacam pelos prejuízos causados aos trabalhadores e às instituições. Como parte das medidas de prevenção aos riscos biológicos, as Precauções-Padrão (PP) são mundialmente recomendadas, ainda que apresentem baixa ou apenas parcial adesão em vários países. Objetivo: construir e validar um vídeo educativo com o intuito de estimular a adesão às PP pelos trabalhadores de enfermagem. Método: investigação realizada em duas fases: 1) estudo descritivo com abordagem quantitativa; 2) estudo metodológico. Na primeira, participaram 197 trabalhadores de enfermagem atuantes em dois hospitais de Cuiabá/Mato Grosso, os quais responderam às perguntas dos Questionnaires for Knowlegde and Compliance with Standard Precaution - versão traduzida para o português falado no Brasil. Os dados foram coletados em junho de 2016, armazenados em planilhas e analisados por meio do programa Epi Info, versão 7.2. Na segunda fase, com base nos dados obtidos na etapa anterior e em evidências científicas, construiu-se o vídeo educativo \"Segurança no trabalho em serviços de saúde: adesão às precauções-padrão\", estruturado segundo o referencial teórico do Modelo Revisado de Promoção da Saúde de Nola Pender. Nesta etapa, participaram 13 especialistas que validaram o vídeo com base na técnica Delphi. Resultados: a amostra foi composta predominantemente por mulheres (91,88%), com média de idade de 36,6 anos, 79,19% técnicos de enfermagem e 20,81% enfermeiros. Dos participantes, 37,57% referiram um ou mais acidentes de trabalho com exposição a material biológico. A não notificação de acidentes foi informada por 29,72% dos trabalhadores; 90,36% dos pesquisados eram imunizados contra a hepatite B. Quanto ao conhecimento sobre as PP, os índices de acertos variaram de 6,1% a 99%, com média de 79,19% (DP±25,77), sendo que os itens que apresentaram maior déficit de conhecimento foram os relativos aos objetivos e ao uso das PP na prestação de cuidados a pacientes com tuberculose, varicela, sífilis e hepatite B. A maioria trabalhadores referiu o desejo de participar de treinamentos sobre o uso das PP. O percentual de adesão às precauções-padrão variou de 36,04% a 95,43%, com média de 78,40% (DP±16,39), sendo os itens de baixa adesão: uso adequado de alguns equipamentos de proteção individual, ao não encape de agulhas usadas e às condutas pós-exposição a material biológico. No processo de validação o roteiro obteve 92,31% e o vídeo 92,86% de consenso, mostrando-se válido para ser utilizados por profissionais de saúde para estimular o uso das PP. Conclusões: de maneira geral, constatou-se \"bom conhecimento\" e \"boa adesão\", porém evidenciou-se déficit de conhecimento em algumas questões e adesão parcial às PP, apesar de a maioria ter referido participação em treinamentos, demandando revisão das estratégias educativas das instituições pesquisadas. O vídeo estruturado com base na realidade e nas evidencias científicas, validado com consenso superior a 90% se mostra uma ferramenta para ser utilizada para estimular a adesão às PP e ser inserida em programas de educação permanente de promoção da saúde no trabalho. / Nursing workers are exposed to various occupational hazards, and those of a biological nature stand out for the damages caused to workers and institutions. As part of the measures to prevent biological risks, the Standard Precautions (SP) are recommended worldwide, even if there are low or only partial adherence in several countries. Objective: to construct and validate an educational video in order to stimulate adherence to PP by nursing workers. Method: research carried out in two phases: 1) a descriptive study with a quantitative approach; 2) methodological study. The first one was attended by 197 nursing workers working in two hospitals in Cuiabá / Mato Grosso, who answered the questions of the Questionnaires for Knowlegde and Compliance with Standard Precaution (translated in Portuguese). The data were collected in June 2016, stored in spreadsheets and analyzed using the Epi Info program, version 7.2. In the second phase, based on the data obtained in the previous stage and on scientific evidence, the educational video \"Workplace Safety in health services: adherence to standard precautions\" was built according to the theoretical framework of the Health Promotion Model (Revised) of Nola Pender. In this stage, 13 experts participated who validated the video based on the Delphi technique. Results: the sample consisted predominantly of women (91.88%), with a mean age of 36.6 years, 79.19% of nursing technicians and 20.81% of nurses. Among the participants, 37.57% reported one or more occupational accidents with exposure to biological material. The non-notification of accidents was informed by 29.72% of the workers; 90.36% of the respondents were immunized against hepatitis B. Concerning the knowledge about PP, the hit rates ranged from 6.1% to 99%, with an average of 79.19% (SD ± 25.77), and the items that presented the greatest knowledge deficit were those related to objectives and the use of PP in caring for patients with tuberculosis, chickenpox, syphilis and hepatitis B. Most workers mentioned the desire to participate in training on the use of SP. The percentage of adherence to standard precautions ranged from 36.04% to 95.43%, with a mean of 78.40% (SD ± 16.39), with low compliance items: adequate use of some individual protection equipment, to avoid the encapsulation of used needles and the procedures after the exposure to biological material. In the validation process the script obtained 92.31% and video 92.86% of consensus, being valid to be used by health professionals to stimulate the use of SP. Conclusions: in general, \"good knowledge\" and \"good adherence\" were found, but lack of knowledge on some issues and partial adherence to SP, although most of them mentioned participation in training, demanding a review of the educational strategies of the researched institutions. The video constructed and based on reality and scientific evidence, validated with a consensus of more than 90%, is a tool to be used to stimulate adherence to SP and be inserted in programs of permanent education to promote health at work.

Submitted by Anelise Milech (anelisemilech@gmail.com) on 2017-11-08T15:49:21Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Angelica teixeira da Silva Leitzke.pdf: 881366 bytes, checksum: d6b37ca376c53b585804d103d5b9fbdc (MD5) / Approved for entry into archive by Aline Batista (alinehb.ufpel@gmail.com) on 2018-01-02T13:44:49Z (GMT) No. of bitstreams: 2 Angelica teixeira da Silva Leitzke.pdf: 881366 bytes, checksum: d6b37ca376c53b585804d103d5b9fbdc (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Approved for entry into archive by Aline Batista (alinehb.ufpel@gmail.com) on 2018-01-02T13:45:50Z (GMT) No. of bitstreams: 2 Angelica teixeira da Silva Leitzke.pdf: 881366 bytes, checksum: d6b37ca376c53b585804d103d5b9fbdc (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2018-01-02T13:45:58Z (GMT). No. of bitstreams: 2 Angelica teixeira da Silva Leitzke.pdf: 881366 bytes, checksum: d6b37ca376c53b585804d103d5b9fbdc (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2016-07-08 / Resumo: Ao tratarmos das questões de corpo é indispensável considera-las para muito além do biológico. O corpo é passível de influências históricas, culturais, sociais, políticas e tecnológicas, portanto é muito mais que um aglomerado de órgãos, mas é também suas roupas, acessórios, tecnologias acopladas, modos de ser e agir. O corpo também se modifica a partir de intrincadas relações que se dão por meio da produção de significados, ou seja, a partir das representações, onde se tem a construção de conceitos e preconceitos, saberes e identidades diversas, assim como de corpos com características diversas. Significados acerca do corpo são construídos, veiculados, afirmados e reafirmados por meio de inúmeros processos e instâncias educativas as quais nos interpelam, pelo que é exibido e pelo que é ocultado. Percebe-se que atualmente dentre estas várias instâncias educativas, a mídia destaca-se enquanto decisiva. A partir de seus artefatos culturais, por meio de seus dispositivos pedagógicos, na mídia o corpo é produzido, controlado, falado, representado e normalizado. Pesquisa de cunho qualitativo, com caráter descritivo-explicativo e coleta de dados a partir de fonte documental, este estudo tem por objetivo analisar os discursos midiáticos do quadro televisivo “Medida Certa” em sua primeira edição e formato, discutindo os possíveis mecanismos de normalização referentes ao corpo ali presentes. Analisam-se os discursos dos 12 episódios da primeira temporada do quadro, bem como o livro resultante desta, a partir dos pressupostos destacados por Fischer (2012), com base nos elementos de análise de discurso na perspectiva foucaultiana. Percebem-se as estratégias de linguagem midiática e a presença de mecanismos normalizadores referentes ao corpo, com certo caráter prescritivo relacionado ao discurso científico biológico, vinculado a parâmetros de saúde, caracterizando-se assim o quadro “Medida Certa” enquanto promotor de influência na conduta humana. / Abstract: As we approach issues related to body, it is crucial to consider them beyond the biological aspect. A body is liable to historical, cultural, social, political and technological influences, so it is not only a cluster of organs, but also its clothes, accessories, plugged-in technologies and ways of being and reacting. Bodies also go through changes because of the intricate exchanges in meaning roduction, that is, because of the representations in which judgments and prejudgments, as well as various and diverse identities, knowledges and bodies are constructed. Meanings of what body is are constructed, delivered, affirmed and reaffirmed by a number of processes and pedagogical stances which appeal to us in what is shown and in what is hidden. One can note that nowadays, from these many pedagogical stances, the media are seen as decisive. Through their cultural artifacts and their pedagogical devices, on the media bodies are produced, controlled, represented and normalized. As a qualitative research with descriptive and explanatory purposes and data collection from a documentary source, this study aims at analyzing the media discourses on the TV show "Medida Certa" (Right Measure) in its first edition, discussing the possible normalization mechanisms regarding body on the program. The discourses from the 12 first season episodes, as well as from the book which followed, are analyzed. This is done based on the premises highlighted by Fischer (2012) about the elements in Discourse Analysis from a foucauldian perspective. Realize the strategies of media language and the presence of standard-setting mechanisms for the body, with some prescriptive related to biological scientific discourse , linked to health parameters and characterizing the box " Medida Certa " as promoter of influence on behavior human.

Orientador: Nelyse Apparecida Melro Salzedas / Banca: Adenil Alfeu Domingos / Banca: Heloisa Helou Doca / Resumo: O objetivo deste trabalho foi analisar criticamente a transposição de um relato de um fato real - o assalto ao trem pagador, ocorrido em 1960, no Rio de Janeiro e publicado pelo jornal O Globo - para o meio audiovisual, por meio da reprodução desse mesmo fato no discurso filmico do filme "O assalto ao trem pagador", de 1962, obra cinematográfica que apresenta um releitura do factual com o objetivo de atingir o expectador do meio audiovisual. Tal objetivo foi estabelecido, porque percebemos que o discurso filmico tomou como fonte de informação o discurso jornalístico e constituiu outra versão do factual, que ora se aproxima e ora se afasta desse discurso. Tal versão foi adaptada às suas linguagens como meio audiovisual. Por meio da investigação das ocorrências das similaridades e das disparidades entre os discursos midiáticos e da produção de sentido no público-alvo de cada um desses meios, analisamos as estratégias discursivas que foram utilizadas pelos meios midiáticos para recriar um contexto verossímil com o fato real. Como acreditamos que o discurso jornalístico serviu como fonte de informação para a elaboração do discurso filmico, escolhemos um método que nos possibilitasse definir as semelhanças e diferenças entre esses discursos, portanto, optamos pelo método de análise comparativa. Concluímos, com essa análise, que cada meio utiliza a melhor estratégia discursiva na produção do conteúdo de seus produtos midiáticos, visando conquistar o interesse do seu público-alvo / Abstract: The aim of this work was to examine the implementation of a report about a fact critically: the robbery to a great payer train, which occurred in Rio de Janeiro (BR) in 1960 and whole news was published by O Globo, a Brazilian newspaper. We research how the factual was narrated buy audiovisual media, through the reproduction of that fact itself into a film discourse. We have found out that O assalto ao Trem Pagador presents a new reading of the facts in order to reach the expectator's audiovisual medium. Our goal was set as soon as it has been realized that the film discourse took the media discourse as a source of information to change the real facts into another version of the events, which now approaches and departs from media discourse. Such version had its newspaper language adapted to the audivisual media. Through the investigation of occurrences, similarities and differences between both media discourse and the meaning generation to the target audience of each means, newspaper and cinema, we have analyzed the discursive strategies that were used by the media means to recreate a believable context with the resemblance to the real fact. As we believe the journalistic discourse has served as a source of information for elaborating the film discourse, we chose a method allow us to define the similarities and differences between these discourses, thus we have opted for a comparative analytical methodology. We have concluded from this analysis that each medium tries to use the best communicative strategy, or strategies, in the production of a discursive content for their media products so that the product can capture the interest of their target audience / Mestre

In this study I have evaluated the answers from 39 informants regarding their attitudes towards the translations of English-language movies and TV series into Swedish. In addition the informants also answered questions on how they perceive their own proficiency in English. The ages of the informants range from 12 to past retirement age. The informants have different backgrounds in terms of education, but all of them have Swedish as their native language.    This study shows that there is a certain level of discontent, amongst viewers in Sweden, when it comes to the quality, of subtitling and dubbing in audiovisual media. Due to these findings I ultimately argue that the area of audiovisual media is in need of further research and possibly improvements as well.

The diploma thesis deals with the use of commercials in teaching of German as a foreign language. Its aim is to describe the didactic potential of working with commercials and to find out whether teachers employ them in their practice and how they perceive them. The theoretical part of the thesis considers the key concepts related to this issue, the use of commercials in education in terms of criteria for their appropriate selection and advantages and disadvantages of their employment in teaching. The dominating subject of the practical part is a research survey among teachers who teach German as a second foreign language at the second level of primary education. The research was carried out by means of a questionnaire survey and an expert assessment. Its aim was to document the current situation of the employment of commercials in teaching and, based on an expert assessment of the didactic processing of two commercials, to clarify how teachers approach this issue. The results show that 70 % of teachers use commercials in their lessons, although not very intensively. Surprisingly, commercials are used more often by older teachers with many years of experience. The presented didactic processing would be used by most teachers in their professional practice. Keywords: Audiovisual Media, Advertising,...

El presente trabajo de investigación tiene como finalidad explorar y entender el rol del sonido en los videojuegos lanzados al mercado entre 1996 a 2019, usando Resident Evil 7 (2017) como un estudio de caso. Para un mejor análisis del apartado sonoro se ha dividido el estudio del sonido en dos partes: música incidental y sound design, teniendo presente, además, que la línea que divida música y efecto de sonido es cada vez menor. La primera parte del trabajo se centra en el rol de la música incidental en el videojuego; la forma en que el mismo, como medio audiovisual no-lineal e interactivo, necesita un acercamiento diferente al de otros medios lineales como el cine; y un análisis musical de la banda sonora de dos videojuegos de la saga Resident Evil con más de quince años de diferencia, con el fin de apreciar como ha evolucionado el rol de la música en el videojuego. La segunda parte del trabajo se centra en el rol del sound design en el videojuego; analizando la complejidad de este apartado; la forma en que la misma interactua con la música al punto de compenetrarse, viéndose el videojuego como medio interactivo, favorecido de esta interacción. La tercera parte del trabajo se centra en la relación que existe entre la implementación sonora, composición musical y sound design. Se busca con el presente trabajo contribuir al estudio y entendimiento del sonido en el videojuego, y la relación de este apartado con sus principales características: interactividad y no-linealidad. / The present research aims to explore and understand the role of sound in video games released on the market between 1996 to 2019, using Resident Evil 7 (2017) as a case study. For a better analysis of the audio section, the study of sound has been divided into two parts: incidental music and sound design, bearing in mind, in addition, that the line that divides music and sound effect is less and less. The first part of the work focuses on the role of incidental music in the video game; the way in which it, as a non-linear and interactive audiovisual medium, needs a different approach than other linear media such as cinema; and a musical analysis of the soundtrack of two video games in the Resident Evil saga more than fifteen years apart, in order to appreciate how the role of music in the video game has evolved. The second part of the work focuses on the role of sound design in the video game; analyzing the complexity of this section; the way in which it interacts with music to the point of interpenetrating, seeing the video game as an interactive medium, favored by this interaction. The third part of the work focuses on the relationship between sound implementation, musical composition, and sound design. This work seeks to contribute to the study and understanding of sound in the video game, and the relationship of this section with its main characteristics: interactivity and non-linearity. / Trabajo de investigación

The thesis named Relationship between using TV and new media in the habits of secondary school teenagers is trying to identify ways of using common TV broadcasting and TV contents reachable with a help of new media by czech secondary school teenagers. It also examines their relationship towards above mentioned delivery technologies and contents. In the theoretical part the attention is paid not only to the specific category of adolescent viewers and video content users, but to technological and social aspects that can influence ways and motives for using TV contents as well. This thesis also touches current issue of television studies, which has arrised together with new digital technologies arrival . Practical part is with a help of quantitative and qualitative research trying to reach empirically-based data, supporting and developing findings described in the theoretical part. Performed questionaire research results in statistically not yet recorded information about equipment (such as TV and PC with internet access) installed in teenagers' apartments. It is especially easy access to above stated technologies, what has the biggest impact on the way and intensity of using these technologies. Subsequent qualitative interviews, focus on motives and reasons leading to changes of teenaged viewers'...