The purpose of this study was to determine if Automotive Service Excellence (ASE) certification of automotive service technicians in independent dealerships enhanced job performance. Descriptive survey methodology was used to gather information for 100 automotive technicians (50 ASE-certified and 50 non-certified technicians) located in 50 different work sites. Each site's service manager was asked to complete a questionnaire and a rating scale for two technicians, one ASE certified and one non-certified. The questionnaire was designed using expert opinions of automotive service managers and community college automotive instructors in the Triad area of North Carolina. The 28-item Minnesota Satisfactoriness Scales (MSS) were used to assess job satisfactoriness. Responses to 95 completed questionnaires and accompanying MSS were included in statistical analyses. The role of these variables in predicting ratings of job performance was further examined by including the regression analyses of only those who had four or less years of on-the-job experience. Among certified technicians, higher scale scores and longer years of experience positively predicted ratings of job performance, as well as decreased numbers of customer complaints. Overall, certified technicians had higher mean job performance ratings than non-certified technicians. Attendance and employee recognition did not significantly predict ratings of job performance in either category of technicians. Results indicated that the number of technicians receiving customer complaints was directly dependent on certification status. Variables such as awards and number of months of perfect attendance had minimal effect on both categories of technician job performance rating. / Ph. D.

Under investigation in this study was the effect of ASE certification of automotive technician training programs and other selected factors on ASE test outcome and job placement rate. This research ponders whether the time and money invested in certifying technician training programs is returning desired improvements in this automobile manufacturer's dealer service staff. The study focussed on technicians employed at Chrysler dealerships around the United States. The 2 samples totalling 387 males between the ages of 22 and 30 were drawn from 1,007 graduates of automotive technician training programs. Technicians that completed a formal training program beyond the high school level certified by the National Institute for Automotive Service Excellence (ASE) were compared to others whose training was not certified by ASE. Comparisons were made on the basis of ASE Automobile Technician Test scores and on the length of time from training program completion to employment. This research sought to identify the significance of association between three main predictors - the status of training program ASE certification, work experience and year of training program completion - and the most desirable levels of ASE test outcome (at or above 90% on the ASE test) and job placement rate (immediately following completion of training). The logistic regression procedure in SAS was used to analyze categorical data in testing the statistical hypotheses. Resulting odds ratios provided indications of significant associations between ASE program certification, technician experience and year of program completion and each of the dependent variables, ASE test outcome and job placement rate. The findings indicated that ASE automotive training program certification status was a significant predictor of ASE test outcome and of job placement rate. Recommendations for further study suggest a look at how technician skill levels affect implementation of the Clean Air Act or dependency on foreign sources of fuel, how training program certification impacts desirable results in industries other than automotive, and how realignment of resources might enhance the performance of training programs already certified.

The growing complexity of machines has led to a concomitant increase in the amount and complexity of the information needed by those charged with servicing them. This, in turn, has led to a need for more robust methods for storing and distributing information and for a workforce more sophisticated in its use of information resources. As a result, the service trades have "professionalized," adopting more rigorous academic standards and developing ongoing certification programs. The current paper deals with the acceptance of advanced electronic information technology by skilled service personnel, specifically, automotive service technicians. The theoretical basis of the study is Davis' technology acceptance model. The purpose of the study is to determine the effects of three external factors on the operation of the model: age, work experience, and education/certification level. The research design is in two parts, beginning with an onsite observation and interviews to establish the environment. During the second part of the research process a survey was administered to a sample of automotive service technicians. Results indicated significant inverse relationships between age and acceptance and between experience and acceptance. A significant positive relationship was shown between education, particularly certification, and acceptance.

O setor varejista vem passando por profundas mudanças com o intuito de se adequar a uma realidade cada vez mais competitiva, e os serviços vêm ocupando lugares de destaque por sua contribuição no processo de agregar valores aos consumidores. A satisfação dos consumidores em relação a esses serviços também é fundamental para que os varejistas alcancem suas realizações. Assim, torna-se essencial entender como certos conceitos como a qualidade do serviço e a imagem da loja influenciam na formação da satisfação desses consumidores. Embora existam muitas pesquisas relacionadas a esses conceitos, pouco se tem estudado sobre a relação entre eles. Esses estudos se tornam ainda mais raros quando inseridos no contexto dos serviços automotivos ainda que este represente um setor em desenvolvimento. A importância do setor automotivo e dos relacionamentos entre os conceitos acima mencionados foram estímulos para o objetivo deste trabalho que foi analisar o papel da qualidade do serviço e da imagem da loja na satisfação dos consumidores de serviços automotivos. Para que esse objetivo pudesse ser alcançado, foram realizadas revisões da literatura sobre a qualidade dos serviços, a imagem da loja, a satisfação dos consumidores, o setor automobilístico no Brasil e a relação entre a satisfação dos consumidores, a qualidade dos serviços e a imagem da loja. A pesquisa de campo foi realizada em duas etapas: num primeiro momento, foram coletados dados através da aplicação de questionários enviados por correio eletrônico e também aplicados a estudantes de graduação. Para a confirmação desses dados, realizou-se um grupo focado com consumidores de serviços automotivos. Os resultados obtidos demonstraram que, além dos aspectos da qualidade do serviço, os aspectos relacionados à imagem da loja também desempenham um importante papel na formação da satisfação dos consumidores de serviços automotivos. / The retail store has been going through deep changes in order to fit into a reality which is becoming more and more competitive, and the services have been more important to add value to consumers. Consumer satisfaction related to these services is also fundamental for retailers to reach their goals. Therefore, it is essential to understand how certain concepts such as service quality and retail store image influence consumer satisfaction building. Even though there are many researches related to these concepts, there are few studies about their relationship. These studies are even more rare when it comes to the automotive service context, yet it is a developing sector. The importance of the automotive sector and the relationship between the concepts mentioned before led to the objective of this dissertation which is to analyze the service quality role and the retail store image role in the process of consumers satisfaction building related to automotive services. In order to achieve this goal, a literature review about service quality, store retail image, consumer satisfaction, the automotive sector in Brazil, and the relationship among consumer satisfaction, service quality, and retail store image was made. The research was divided in two steps: questionnaires were both sent by E-mail and also answered by undergraduate students. To confirm these data, a focused group of automotive service consumers was formed. The results showed that not only the service quality aspect but also the retail store image aspects have an important role in the process of building consumers satisfaction related to automotive services.

O setor varejista vem passando por profundas mudanças com o intuito de se adequar a uma realidade cada vez mais competitiva, e os serviços vêm ocupando lugares de destaque por sua contribuição no processo de agregar valores aos consumidores. A satisfação dos consumidores em relação a esses serviços também é fundamental para que os varejistas alcancem suas realizações. Assim, torna-se essencial entender como certos conceitos como a qualidade do serviço e a imagem da loja influenciam na formação da satisfação desses consumidores. Embora existam muitas pesquisas relacionadas a esses conceitos, pouco se tem estudado sobre a relação entre eles. Esses estudos se tornam ainda mais raros quando inseridos no contexto dos serviços automotivos ainda que este represente um setor em desenvolvimento. A importância do setor automotivo e dos relacionamentos entre os conceitos acima mencionados foram estímulos para o objetivo deste trabalho que foi analisar o papel da qualidade do serviço e da imagem da loja na satisfação dos consumidores de serviços automotivos. Para que esse objetivo pudesse ser alcançado, foram realizadas revisões da literatura sobre a qualidade dos serviços, a imagem da loja, a satisfação dos consumidores, o setor automobilístico no Brasil e a relação entre a satisfação dos consumidores, a qualidade dos serviços e a imagem da loja. A pesquisa de campo foi realizada em duas etapas: num primeiro momento, foram coletados dados através da aplicação de questionários enviados por correio eletrônico e também aplicados a estudantes de graduação. Para a confirmação desses dados, realizou-se um grupo focado com consumidores de serviços automotivos. Os resultados obtidos demonstraram que, além dos aspectos da qualidade do serviço, os aspectos relacionados à imagem da loja também desempenham um importante papel na formação da satisfação dos consumidores de serviços automotivos. / The retail store has been going through deep changes in order to fit into a reality which is becoming more and more competitive, and the services have been more important to add value to consumers. Consumer satisfaction related to these services is also fundamental for retailers to reach their goals. Therefore, it is essential to understand how certain concepts such as service quality and retail store image influence consumer satisfaction building. Even though there are many researches related to these concepts, there are few studies about their relationship. These studies are even more rare when it comes to the automotive service context, yet it is a developing sector. The importance of the automotive sector and the relationship between the concepts mentioned before led to the objective of this dissertation which is to analyze the service quality role and the retail store image role in the process of consumers satisfaction building related to automotive services. In order to achieve this goal, a literature review about service quality, store retail image, consumer satisfaction, the automotive sector in Brazil, and the relationship among consumer satisfaction, service quality, and retail store image was made. The research was divided in two steps: questionnaires were both sent by E-mail and also answered by undergraduate students. To confirm these data, a focused group of automotive service consumers was formed. The results showed that not only the service quality aspect but also the retail store image aspects have an important role in the process of building consumers satisfaction related to automotive services.

This study evaluated the effectiveness of the relationally based “Calm-Driven” Service (CDS) training program from the New World Kirkpatrick model perspective. The CDS training program is designed to help automotive professionals in sales and service to relate to their customers by (a) thinking in a different way about human relationships, and (b) realizing their own role in relationships and behavior. The CDS training program is based on the relational systems theory concepts of relational triangles, chronic anxiety, and differentiation of self from the Bowen Family Systems Theory. The results suggest that the participants had a positive reaction to the training program. Specifically they found the training favorable, relevant to their professional needs, engaging, comprehendible, and capable of creating change in educational experience through time (level 1: reaction). They gained the intended knowledge, skills, attitude, confidence, and commitment to apply newly gained knowledge on the job (level 2: learning). Participants’ behavior changed in their ability to relate to their customers by being (a) able to think in defined ways, and (b) realize their own role in relationships and behavior. Notably, newly learned behaviors were maintained two months after the training program was complete due to a successful monitoring, reinforcing, encouraging, and rewarding system (level 3: behavior). The improvement of the associates’ relational skills indicates that the training helped the organization to move on track to their overall goal, which is to help the stakeholders to become the number one volume dealer (level 4: results). Evaluation results demonstrate that relational training based on the Bowen Family Systems Theory could be successfully implemented and show positive results for the organization and their associates. Therefore, it is recommended that marriage and family therapists, as specialists in relational systems thinking, would focus future research on development, application, and evaluation of relationally based trainings.