<p>The main aim of this thesis is to analyze the awareness and application of CSR within Chinese and Thai companies. The thesis collects the academic and empirical achievements which have been done by the Chinese and Thai scholars as the theoretical framework. Further, the authors devised a piece of survey based on Carroll’s Three Dimensional Corporate Performance Model and Corporate Social Responsibility Pyramid Model and sent it to Chinese and Thai companies. Analysis and comparisons are carried out based on the result of survey with the help of theoretical framework. Moreover, the authors try to give some explanations towards the situations in the result of survey, hoping to help enhance the level of CSR in China and Thailand with some thoughtful suggestions.</p><p> </p>

The main aim of this thesis is to analyze the awareness and application of CSR within Chinese and Thai companies. The thesis collects the academic and empirical achievements which have been done by the Chinese and Thai scholars as the theoretical framework. Further, the authors devised a piece of survey based on Carroll’s Three Dimensional Corporate Performance Model and Corporate Social Responsibility Pyramid Model and sent it to Chinese and Thai companies. Analysis and comparisons are carried out based on the result of survey with the help of theoretical framework. Moreover, the authors try to give some explanations towards the situations in the result of survey, hoping to help enhance the level of CSR in China and Thailand with some thoughtful suggestions.

With the development of multinational companies (MNCs), corporate social responsibility (CSR) has become a very important component of corporate activities. However, the commitment to CSR in China has been very low. Chinese consumers are becoming less willing to accept different treatment from MNCs, but there has been a little study of CSR problems in the Chinese market or the response of Chinese consumer. This study provides preliminary evidence that consumer response about the CSR behavior of multinational corporation is determined by three factors, perceived CSR, trust of CSR, and awareness of CSR, and addresses how these different factors influence Chinese consumer response in terms of Corporate Evaluation and Purchase Intention. Additionally, this work analyzes the relationship between consumer demographics and consumer response to CSR.  The results show that trust of CSR and awareness of CSR has a significant influence on Chinese consumer response. Perceived CSR has a significant influence on Chinese consumer response to corporate evaluation but not on Purchase Intention. In addition, the data did not reveal a relationship between consumer demographics and consumer response to CSR.