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Cílem této práce je zhodnotit dosavadní strategii HVB Bank v internetovém marketingu, navrhnout začlenění internetu jako média do marketingového mixu firmy a nastínit možná zlepšení v této oblasti pro HVB Bank. V první části položím teoretický základ obsahu své práce, a proto představím sít Internet jako nástroj marketingové strategie. Významná část práce bude věnována marketingovému mixu se specifickým zaměřením na internet. V druhé části své práce se již budu věnovat konkrétní aplikaci nástrojů internetového marketingu v HVB Bank.

This diploma thesis investigates the impact of monetary policy upon economic performance in the Eurozone, the Czech Republic and Poland. The research focuses on differences in sensitivity of output on money supply in form of monetary aggre-gates M1 and broader M2 and Real Interest Rate calculated from the EURIBOR, PRIBOR and WIBOR. The sensitivity is examined using Granger causality. The the-sis proves whether money supply and real interest rate granger causes real output in the Eurozone, the Czech Republic and Poland. Also monetary policies of the se-lected central banks are described and compared using Taylor monetary rule.

RESUMÉ - THE STATUS AND THE ROLE OF CENTRAL BANKS IN THE EU This diploma thesis compares the Czech National Bank, the Slovak National Bank, the Bundesbank and the European Central bank. Central banks play a significant role in every state and they have big influence on economy of each state. Therefore, their legal regulation as well as precise definition of their competencies are essential. The thesis focuses on their establishment, legal base and legal form, organisation and independence (institutional, financial, personal and functional). Its aim is also to compare tasks, monetary policy, issuance of banknotes and coins, banking and financial regulation and supervision. Establishment of a central bank depends significantly on the historical background of the given state (or union). All of the described banks are settled in regulations of the highest legal importance on the particular state (or union), which is not usual, and also in many other legal acts. Members of the highest body are selected after the agreement of the legislative and executive powers. The Czech National Bank is an exception, since the members of its Bank Board are appointed by the president without a counter signature. The budgets of the central banks are separated from the states' budgets and they are approved by the central banks....

Credit Contract This diploma thesis is concerned with the provision of credit on the basis of the Credit Contract under Sections 497 - 507 of the Commercial Code. The primary aim of this thesis is to provide a detailed analysis of the regulation of the Credit Contract in the Commercial Code. Within the analysis of particular questions concerned I try to take into consideration current developments in case law, doctrine and banking practices. The subject of my interest is not solely the Credit Contract itself. I also focus on imminently related contractual instruments such as the Loan Contract under the Civil Code or credit business terms. The goal of this thesis is also to point to significant interpretation problems along with my own critical view and proposed solutions. Furthermore, I point out in a limited extent to partial issues regarding the regulation of the Customer Credit. Finally, I could not omit the analysis of the regulation of the Credit Contract and its related contractual instruments in the new Civil Code. The definition, nature and economic importance of the credit are delineated in the first chapter. These opening remarks help the reader to better understand the further following chapters dealing with the Credit Contract itself. The second chapter concentrates on the system of...

1 Economic Impact of Central Banking Abstract Aim of the following work is to analyse economic impact of central banking, and it is primarily reaction to loose monetary policies adopted after subprime crisis by most of world's central institutions. In first part, I am focusing on presentation of some historical facts related to formation of central banking and summarizing institutional development of banks in Czech Republic, United States and Japan. Second part is focusing on explanation of theoretical basis on which following critic of central banking is built upon. It is mainly explanation of subjective value theory, time preferences and interest that is inevitable result of existence of production structure. Second part of this section is dedicated to central banking itself, mainly to monetary expansion that has destructive impact on market coordination, conceals market prices and leads to systematical entrepreneur mistakes, that stand on the beginning of every economic crisis. Third part of this work is practical and is divided into three subsections. In first, I am focusing on phenomena of Japan's lost decades and I'm explaining that stagnation of the nineties is the result of manipulated interest rates and uncontrolled expansion of monetary base. Second part is dedicated to Czech Republic and Its...

Práce se zabývá postavením a determinanty centrální banky. Práce nejen popisuje právní matérii upravující postavení České národní banky po roce 1989, ale zejména vytváří unikátní ekonomicko-právní koncept postavení centrální bankovní autority ve státě. Práce se zabývá jak ideální právní úpravou centrální banky tak cílem, nezávislostí a odpovědností centrální banky. Práce dále porovnává ?ideální? koncept s aktuální právní úpravu České národní banky.

Práce se zaměřuje na platební karty zejména z pohledu zpracování transakcí. První část obsahuje základní informace o kartách, druhá analyzuje proces zpracování a zúčtování bezhotovostní platby kartou v obchodě. Důraz je kladen zejména na poplatky spojené s transakcí. Analyzovány jsou jak poplatky mezi institucemi, tak poplatky klientů - držitelů karet. Rovněž je provedena analýza poplatků účtovaných klientům na základě dat jedenácti bank v ČR.