Aus Punkt 1.: "We state a growing importance in of implicit factors in user's decision making. The products they choose to use are no longer sufficient only addressing the basic functional requirements. Due to higher living standards, the users now ask for more than just the consideration of accessibility terms. "[…] People have gradually enhanced their survival mentality from the materialistic fulfilment into the emotional one. This phenomenon has transcended producers’ role in the market. They do not only manufacture products and provide goods, but they should also create a kind of product that can create atmosphere and stories, so that consumers can experience deeper satisfaction and emotions in their purchase behaviour." (Huang & Guan 2014) There is a stronger focus on emotional aspects affecting users' product selection as ever before. Physiological UCD, however, already is a challenging task itself, regarding all parties and factors influencing its decision making process, so the concentration on other, more subjective factors still remain widely unconsidered. Recent User Centred Design (UCD) approaches already take up this fact, but still this is at the very beginning regarding UCD implementation (Law et al. 2010). ..."

Aus Punkt 1.: "We state a growing importance in of implicit factors in user's decision making. The products they choose to use are no longer sufficient only addressing the basic functional requirements. Due to higher living standards, the users now ask for more than just the consideration of accessibility terms. "[…] People have gradually enhanced their survival mentality from the materialistic fulfilment into the emotional one. This phenomenon has transcended producers’ role in the market. They do not only manufacture products and provide goods, but they should also create a kind of product that can create atmosphere and stories, so that consumers can experience deeper satisfaction and emotions in their purchase behaviour." (Huang & Guan 2014) There is a stronger focus on emotional aspects affecting users' product selection as ever before. Physiological UCD, however, already is a challenging task itself, regarding all parties and factors influencing its decision making process, so the concentration on other, more subjective factors still remain widely unconsidered. Recent User Centred Design (UCD) approaches already take up this fact, but still this is at the very beginning regarding UCD implementation (Law et al. 2010). ..."