The purpose of this study was to investigate inbound China tourists¡¦ motivation, to research attitude and purchase intention on medical beauty tourism from China, and to build a predictive model of influencing factors to participative medical beauty tourism in Taiwan. This research adopted journal reviewing, data collection and deep interviewing. The subjects were China¡¦s tourists who have the need of receiving medical beauty tourism. A self-structured questionnaire was used to gather information. Survey data will be analyzed through statistical methods to explore the demographic variables of consumers, the medical knowledge of beauty, consumer characteristics, the purchase decision-making, and consumer behavior differences between single-factor analysis of variables. The main research findings stated below¡G 1. Medical tourism industry was an emerging one in Asian countries, Taiwan medical beauty business is primming to the main trends, especially aimed at the customers from mainland China market. 2. The core competence of Taiwan medical beauty business showed the strength in traditional culture, high-level medical technique, and service quality supply. 3. The main strategic outputs are: eliminating negative factors through effective policy transformation, upgrading the service packages to satisfy customer¡¦s needs, cutting down expenditure through co-management, creating the segmenting culture differences among nearby countries. 4. Positioning whole complementary measures, providing new business model, setting-up more inclusive framework and system, constructing the managing objectives through legal developing processes, focusing on customer-driven considerations. Paving medical beauty tourism business new niches to relative business and bring opportunity to practitioners. The main suggestion of research would be stated as followings: 1. Taiwan medical tourism industry should be clarified in positioning strategy in order toaggregate the integrated resources to boom; 2. It should develop the industry development criteria rooted in managerial strategic factors; 3. The government should start smart adjustment in administrative process to support the industry to development; 4. It could be stated firmly that the medical beauty business would be leading category for medical tourism industry development; 5. It would reveal equal considerations for strategic alliance in cross-business links and business links; This study help us to find out the value and innovation in medical cosmetic business model.

This thesis concerns Swedes’ medical tourism to Poland with an indication of  travelling for beauty treatments. Its goal is to study Swedes travelling to Poland because of aesthetic medicine purposes. Trips with medical background, e.g. surgeries, dental treatments or spa/wellness tourism were not taken into account in this assignment. However, in many aspects, some of this data were also included because of the unavailability of more precise sources. The aim has also been to try to reach an insight in what kind of factors and motivations cause that more and more Swedes choose to seek medical help in Poland. The goal has been also to show how the future of this kind of tourism could look like. The study is based on qualitative interviews with clinics and medical centres performing those treatments and patients/customers with such an experience. The theoretical framework concerns laws and regulations, also personal motivations and needs. I came to the conclusion that there are several reasons for people to travel to Poland for medical services: relative low costs of treatment, high quality of service and technology, short waiting periods, insignificant cultural differences and geographical proximity of both of the countries.