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Thèse réalisée en cotutelle avec l'Université Européenne de Bretagne - Rennes 2 / Alors que plusieurs auteurs ont souligné l’existence d’un contexte social relativement permissif pour expliquer l’ampleur de la coercition sexuelle dont sont victimes les femmes, cette thèse a privilégié un niveau d’analyse individuel. De concert avec une perspective interactionniste somme toute classique, il a alors été proposé que des facteurs situationnels puissent contribuer à actualiser des facteurs de risque individuels et, par ce biais, précipiter le passage à l’acte. L'objectif général de cette thèse était ainsi d'étudier expérimentalement les effets de l'alcool et de l'excitation sexuelle sur la perception du consentement et les intentions comportementales d'utiliser des stratégies coercitives pour avoir une relation sexuelle. Plus exactement, et afin d’étudier les effets de l’alcool sur la perception des intentions comportementales exprimées par une femme, un plan expérimental inter-participants a permis de répartir aléatoirement 150 participants, issus de la population générale, dans une condition Avec alcool ou dans une condition Sans alcool. La concentration d’alcool dans le sang visée était de 0,8 g/L (2,22 ml de vodka à 40 % par kg). Par la suite, les participants étaient à nouveau répartis aléatoirement dans l'une des deux modalités du facteur Excitation sexuelle, soit Avec excitation sexuelle et Sans excitation sexuelle. Un plan factoriel inter-participants 2x2 a alors permis d'étudier les effets de l'alcool et de l'excitation sexuelle sur le temps de latence pour indiquer qu'une femme n'est plus intéressée par avoir une relation sexuelle, ainsi que sur les intentions comportementales d’utiliser des stratégies coercitives non-violentes et de commettre un viol. Pour ce qui est de la perception des intentions comportementales, les résultats, obtenus à l’aide d’analyses de variance mixte, indiquent qu’il existe une difficulté à percevoir correctement une absence de consentement lorsqu’elle n’est pas exprimée avec suffisamment d’intensité. Toutefois, cette difficulté est indépendante des effets de l’alcool, dans la mesure où elle se manifeste aussi bien chez les hommes qui ont consommé de l’alcool que chez ceux qui n’ont pas consommé d’alcool. Pour ce qui est de l’identification d’une absence de consentement sexuel, les résultats, obtenus à l’aide de modèles de régression linaire multiple et de régression de Cox, indiquent qu’il existe un effet de l’alcool, mais que cet effet est modéré par les distorsions cognitives. Toutefois, si la consommation d’alcool contribue, chez les individus présentant des distorsions cognitives au-delà d’un certain niveau, à différer l’identification d’une absence de consentement sexuel, elle ne l’empêche pas. Enfin, les résultats, issus de modèles de régression linéaire multiple et logistique multiple, indiquent que l’effet de l’alcool sur les intentions comportementales d’utiliser des stratégies coercitives est également modéré (et conditionné) par le niveau de distorsions cognitives. Plus exactement, malgré la perception d’une absence de consentement sexuel, notamment lorsqu’elle est exprimée avec suffisamment d’intensité, les individus qui présentent un niveau particulièrement élevé de distorsions cognitives sont plus à risque d’utiliser des stratégies coercitives non-violentes en l’absence d’alcool, mais sont également plus à risque de commettre un viol lorsqu’ils ont consommé de l’alcool. Par ailleurs, les résultats indiquent que notre manipulation de l’excitation sexuelle pourrait avoir, au moins partiellement, échoué. De nouvelles études apparaissent ainsi nécessaires afin de comprendre le rôle éventuel de l’excitation sexuelle dans la perception du consentement et les intentions comportementales d’utiliser des stratégies coercitives pour avoir une relation sexuelle. Alors que ces résultats ouvrent la voie à de nouvelles recherches afin de mieux comprendre les processus et mécanismes par lesquels l’alcool peut, chez certains individus, contribuer à expliquer la coercition sexuelle, des implications pratiques peuvent également être proposées. Ainsi, si les résultats relatifs à la perception du consentement soutiennent l’importance de programmes de prévention primaire, voire situationnelle, les résultats relatifs aux intentions comportementales d’utiliser des stratégies coercitives soulignent que des programmes de prévention secondaire apparaissent également comme un élément indispensable d’une politique efficace de prévention de la coercition sexuelle. / While a relatively permissive social context has been argued to explain the extent of sexual coercion against women, this dissertation has favored an individual level of analysis. In accordance with a classic interactionist perspective, situational factors have been proposed to contribute to trigger individual risk factors and, therefore, precipitate sexual coercion. The overall objective of this dissertation was to experimentally study the effects of acute alcohol intoxication and sexual arousal on the perception of consent and on behavioral intentions to use coercive strategies to have sex. More precisely, a between-subjects design was used to study the effects of acute alcohol intoxication in men on their perception of a woman’s behavioral intents. The 150 participants, recruited from the general population, were thus randomized either in a condition With alcohol or in a condition Without alcohol. The targeted blood alcohol content was 0,08 % (2,22 ml of 40% alcohol-by-volume Absolut vodka per kg of body weight). Then, participants were once again randomized in one of the two levels of “Sexual arousal” factor: a condition With sexual arousal and a condition Without sexual arousal. A 2x2 between-subjects factorial design was thereby used to study the effects of acute alcohol intoxication and sexual arousal on the latency to indicate that a woman is no longer interested in having sex as well as on the behavioral intentions to use non-violent coercive strategies and to commit rape. First, in regards to the perception of a woman’s behavioral intents, the results of mixed ANOVAs indicate that there exists a difficulty in correctly perceiving an absence of consent if it is not expressed with sufficient intensity. However, this difficulty is independent of the effects of alcohol consumption, as participants in both conditions express this difficulty. Secondly, for the identification of an absence of sexual consent, results of multiple linear regressions and Cox regression indicate that alcohol consumption does have an effect, but this effect is moderated by cognitive distortions. Moreover, if alcohol consumption contributes to postpone the identification of an absence of sexual consent in participants with a higher level of cognitive distortions, it does not ultimately hinder it. Finally, results of multiple linear and multiple logistic regressions indicate that the effect of alcohol consumption on behavioral intentions to use coercive strategies to have sex is also moderated (and conditioned) by the level of cognitive distortions. Despite the fact that participants ultimately correctly perceive an absence of sexual consent, those with a higher level of cognitive distortions are more likely to use non-violent coercive strategies to have sex if no alcohol is consumed and, are also more likely to commit rape when they consume alcohol. Moreover, results indicate that our experimental manipulation of sexual arousal may have partially failed. New studies appear necessary in order to better understand the potential role of sexual arousal on the perception of consent and on behavioral intentions to use coercive strategies. While these results pave the way for new research in order to better understand the processes and mechanisms by which acute alcohol intoxication may help to explain sexual coercion in some individuals, practical implications must also be considered. While results related to the perception of consent support the relevance of primary and situational prevention, results related to behavioral intentions to use coercive strategies to have sex highlight the need for secondary prevention in order to develop an effective policy for sexual coercion prevention.

Facebook全球使用者相當於世界第三大國，目前台灣有超過六百萬會員，其中粉絲專頁為Facebook提供企業或個人成立的社群專頁，粉絲專頁便於聚集相同嗜好的粉絲，特別是企業可利用免費的社交網站空間建立品牌社群，提高知名度與維繫顧客關係；台灣Facebook使用者也紛紛加入各種粉絲專頁，因此本研究以Facebook粉絲專頁使用者為研究對象，應用Mowen（2000）提出的3M層級模型，探究人格特質、動機、消費者創新性、社群認同感、價值意識，對使用者利用粉絲專頁接收資訊及發表意見意圖的影響。除了瞭解研究架構的層級關係，也以結構方程式驗證整體模型的適配度。 本研究結果發現：社群認同感對接收資訊意圖與發表意見意圖皆有正面影響，使用者的價值意識，對接收資訊意圖有正面影響。社群認同感與價值意識，來自人際需求、活動需求及資訊需求。本研究亦在研究架構外，延伸探討粉絲專頁使用者的接收資訊及發表意見意圖，接收資訊意圖是使用者瞭解該品牌並持續購買該品牌產品的重要因素，而發表意見的意圖則影響品牌喜好程度、採用該品牌其他產品，以及通路造訪頻率。以上研究結論可作為粉絲專頁之經營參考。 / Facebook has six million members in Taiwan and the global members have expanded as large as the population of third largest country. Based on the membership, various Faceboook applications have great potentials in advertising and marketing. Fan Page, one of the applications, functioned as an online brand community for the worldwide corporations to promote their new products/ services and manage the customer relationships. The research is based on Mowen (2000) 3M hierarchal model to investigate the influences of fan page users’ traits and motivations on their behavioral intentions. The purpose is to discover the hierarchical relationships of the conceptual framework and then provide the fan page owners with practical suggestions. The research findings including community recognition and value consciousness will positively influence the behavioral intentions. And community recognition and values consciousness are positively influenced by the needs of interpersonal relationship, information, and activity. Therefore, the fan page owners should meet the needs and then increase users’ community recognition and values consciousness by providing information and encouraging users to express their opinions on fan pages.

The basic purpose of this study was to examine the influence of service quality on customer satisfaction, perceived customer value and behavioral intentions, in three, four and five star hotels in Ethiopia. Additionally, an attempt was made to assess the differences pertaining to these constructs across customer profile (e.g., gender, nationality etc.) and hotel characteristics (e.g., star ratings etc.). A quantitative survey approach was used to obtain primary data from the respondents (hotels’ guests/customers) by administering the structured questionnaire. The original SERVPERF dimensions and related items were modified to best fit with hotel sector, by using desk review and preliminary interviews with manager, consultants and corporate clients of the hotels. A pilot study was carried out with 35 hotel customers to test the initial reliability and validity of the instrument. The final questionnaire was distributed to 440 respondents from 44 hotels (under three, four and five star categories), by using stratified (proportionate) random sampling. Of the distributed questionnaires, 435 were collected back (over 98% return rate), as completely filled, and used for the purpose of analysis. Descriptive statistics (mean score and standard deviation) were used to examine the customers’ perceptions of service quality, customer value, satisfaction and behavioral intentions. To identify the key service quality dimensions in the Ethiopian hotel sector, Principal Component Analysis (PCA) was employed. The results revealed six underlying factors, namely: Assurance, Reliability, Responsiveness, Empathy, Room Tangibles and Food & Beverage Tangibles. Regression analysis was carried out to examine the relationship between the study constructs, whereby perceived service quality was found to be maintaining significantly (p<0.05) positive influence on customer value, satisfaction and behavioral intentions (measured as customer revisits and word-of-mouth recommendations) in the Ethiopian hotel sector. Moreover, both customer value and satisfaction were observed to be partially mediating the influence of service quality on behavioral intentions, with higher contribution from satisfaction than perceived value. Finally, the respondents’ nationality, gender, visit purpose, length of stay, hotel location and star category were found to be determining their perceptions of overall service quality. However, further research is needed before generalizing these relationships to other sectors/contexts. / Business Management / D.B.L.

The use of technology in assisting educators to use student data in well-devised ways to enhance the instruction received by students is gaining headway and the support of federal dollars across the nation. Since research has not provided insight as to whether or not reading coaches are using data technology tools with teachers, this mixed methods study sought to examine what behavioral intentions reading coaches have in using data technology tools with teachers, what variables may influence their behavioral intentions, and what trends may emerge in their views about using technology data tools with teachers. A mixed methods approach was deployed via a survey embedded in an email, and data from 61 Florida reading coaches from elementary, middle, and high schools in a large urban school district were examined using an adaptation of the Technology Acceptance Model (TAM). The results showed that collectively all reading coaches have a high level of behavioral intentions towards using a data technology tool with teachers. The study also showed that elementary, middle, and high school reading coaches vary in their degree of behavioral intentions in using a data technology tool based on different variables. Trends in data showed that reading coaches think data technology tools are helpful, but that trainings are needed and that technology tools should be user-friendly. Discussion is provided regarding the implications of the study results for all stakeholders.