MDE techniques are more and more used in praxis. However, there is currently a lack of detailed reports about how different MDE techniques are integrated into the development and combined with each other. To learn more about such MDE settings, we performed a descriptive and exploratory field study with SAP, which is a worldwide operating company with around 50.000 employees and builds enterprise software applications. This technical report describes insights we got during this study. For example, we identified that MDE settings are subject to evolution. Finally, this report outlines directions for future research to provide practical advises for the application of MDE settings. / Techniken der modellgetriebenen Entwicklung (MDE) werden mehr und mehr in der Praxis eingesetzt. Dabei gibt es wenige detaillierte Berichte darüber wie unterschiedliche MDE-Techniken kombiniert und in die Entwicklung integriert werden. Die vorliegende beschreibende Feldstudie dient dem Zweck, in SAP genutzte MDE-Ansätze detailliert zu beschreiben. SAP ist ein weltweit operierendes Unternehmen, hat ca. 50 000 Mitarbeiter und stellt Softwarelösungen für Firmen her. Der vorliegende technische Bericht beschreibt die Einblicke die wir in dieser Studie erhalten haben. Dazu gehört die Einsicht, dass MDE Ansätze einer Evolution unterliegen. Schließlich umreißt dieser Bericht mögliche Richtungen für zukünftige Forschung um praktische Ratschläge für die Gestaltung von MDE Ansätzen geben zu können.

This article investigates the decision of consumers at bottle refund machines to either reclaim their bottle deposit or to donate the refund to a non-profit organization. The study documents the unique pre-intervention data on donating behaviour and introduces a field experiment to increase donation levels. The design comprised the strategic framing of the situation by highlighting different cues about the normative, descriptive and local expectations of charitable giving as well as cues about the warm glow of donating money. The experiment took place in 20 supermarkets in Germany and lasted for 12 months. By varying the experimental design and using different modelling approaches, the study arrives at the conclusion that individuals largely act consistent with the assumption having self-regarding preferences that are stable and difficult to change. Hence, our pre-test and postintervention data stand in sharp contrast to results from lab experiments.